In this episode, Fiona chats with Aaron, founder of NON and a successful entrepreneur in the hospitality industry, to uncover his valuable insights on building strong partnerships and maintaining balance while growing a business. Aaron shares practical strategies for launching new products, scaling successfully, and staying true to your brand's identity. Don't miss this inspiring conversation!

You'll Learn How To:

• The lack of hospitality or family business background
• Overcoming challenges scaling the business
• The impact of data-driven insights on marketing
• The unique process behind creating NON’s flavours
• Consistency in branding and design
• The creation and success of NON’s award-winning bottle stopper
• The importance of naivety and curiosity in business
• Tips for launching products and partnerships
• Managing multiple markets and global expansion
• Balancing personal life and business responsibilities
• Hiring good people and strategic advisors
• Navigating cultural differences in different markets
• The significance of brand advocacy and street cred
• Maintaining product consistency while scaling
• Staying innovative and future plans for the business

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