The Obvious Choice

How To Simplify Your Online Business in 2021   Episode 63: Show Notes.   In this episode, our panel talks about the power of simplifying your business and how you can do this in 2021.   The Episode: How To Simplify Your Online Business in 2021   One of the main issues that are experienced by fitness trainers lies in overcomplicated the services and programs that are offered. Your business as an online trainer should be as simple as possible, and keeping your target market, marketing channel, conversion method, and programs as streamlined as possible, will lead to better results than trying to cater to too many different people and styles.    In This Episode Simplifying in a way that will serve your business [0:10:36] Defining your unique selling point before all else  [0:16:48] Programming for a specific target market [0:20:50] Building the best program template and then fine-tuning [0:23:45] The expert details do not matter to your clients [0:26:10] Streamlining your marketing to just one channel [0:33:10]   “Your business should have one target market, one marketing channel, one conversion method, and one program. That is it.” — Jonathan Goodman   Simplifying Things in Your Favor By focussing on your offers and programs, you are able to deliver in a much stronger way. Don't dilute your efforts by spreading your work too thin! Singular targets and methods will keep things manageable and allow you to concentrate that much more on what you want to offer. This all starts with clarity around your unique selling point, so begin there.   Clearer Targets Improves Programming If you are able to build a client base of similar types of people, whatever your focus may be, it will make creating your programs a lot easier. This, in turn, will give you time and energy to improve and refine your programs, which will benefit the clients you have. In the end, you want to have a great template for your training, and something that can be fine-tuned for specific customers in small manageable ways.   Coaching is for the Client Sometimes we get caught up in the nitty-gritty of coaching and fitness and forget what the real purpose of what we do is: to deliver an effective service to our clients. They do not care about the overly technical industry jargon that goes into your work, they want results! You need to know who you are talking to and where to find them, so narrow down your aim. This is all about simplicity, so do not overcomplicate it.   Already at $1,000/month online and want to scale? Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS Get started TODAY with the world-leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: http://onlinetrainer.com/ota   Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - http://onlinetrainer.com/ptd   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055   Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers   Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA   YouTube - https://www.youtube.com/user/JonGoodmanPTDC  

This episode sees the team talking about how you can be ready for success when your thing becomes the thing.   The Episode: Carolina's Time to Shine   In the world of online training and beyond, you do not need to win every time in order to be successful. Most really successful individuals only hit the bullseye a couple of times at most. The key is in preparing for when that day arrives so that you can make the most of it and allow that success to become sustainable. Important aspects of this lie in your authenticity as a trainer, so becoming and staying clear on yourself and your audience is vital.   In This Episode Where will you be when your thing becomes the thing? [0:09:21] Hitting gold on occasion is enough — increase your odds strategically [0:16:02] Paying attention to the market and its trends without being swayed [0:23:37] Capitalizing on popular movies and events [0:30:03] Setting yourself up for success and sticking to your unique strengths [0:33:40]   “You only need one big win. You don't really know what those are going to be, you're certainly not going to win every time. Odds are you are not going to win the first time. You should try a bunch of different things strategically in order to increase your odds of hitting gold that one time.” — Jonathan Goodman   Being Ready for When Your Ship Comes In There are so many examples of times when your service might grow in high demand. It happened to OTA when the pandemic began and it is happening now with chess coaches since the spike in popularity of the series The Queen's Gambit. If you can stick to your thing, when the time comes, you can hit gold, and by staying authentic and consistent, you can make your offer that much more solid for that time!   Staying True to Your Unique Values and Personality  A huge piece of this puzzle is to avoid hopping around and changing your offer. No matter who and where you are, it is likely there are potential customers and clients for your service. So hone that thing you do every day, and pay attention to the markets and trends, but do not let them sway or dishearten you.   Getting Ready for Success As it is often said, luck happens where preparation meets opportunity and this is exactly what you are facilitating here. You need to be ready to seize that opportunity when it presents itself. The preparation that goes into your work is around your unique personality and value, and by strengthening that authentically, you will be readying yourself when that time inevitably arrives!   Already at $1,000/month online and want to scale? Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS Get started TODAY with the world-leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:  http://onlinetrainer.com/ota   Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - http://onlinetrainer.com/ptd   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055   Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers   Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA   YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Today the team breaks down the actual value that clients pay for from their trainers.   The Episode: What Your Clients Are Really Paying For (When Information Is Free)   With so much information readily and freely available on the internet, a common question for online trainers is how and when to price your services and expertise. The consensus among today's panel is that the more generous one is with information, the better, as what you should really be selling is the application of that knowledge and its tailoring to a specific case.   In This Episode Using temptation bundling to get through leg-day [0:03:13] Free information versus paid information [0:08:12] Keeping the value in the application of the service you provide [0:21:36] The links between generosity and a good coach [0:26:21]   “There is pretty much nothing that I know that you can't get for free on the internet.” — Jonathan Goodman   Free Information in the Internet Age Most information and content is available for free somewhere on the internet, therefore by adding a paywall, you might only be creating a barrier to access between your business and prospective clients. This is not to say that you cannot charge for parts of your service, but information should not be the focus of how you make money.   Center Your Exclusive Value in Your Service If everyone can access information, what is it that differentiates you as a trainer? This has two basic levels; the first is your unique skillset and personality, and secondly how these might be applied to the needs of your clients. This is what they should be paying for, not information they can find elsewhere for free.   Already at $1,000/month online and want to scale? Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:  http://onlinetrainer.com/ota   Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - http://onlinetrainer.com/ptd   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055   Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers   Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA   YouTube - https://www.youtube.com/user/JonGoodmanPTDC        

Today's episode sees the team breaking down how to up your social media game and improve your engagement and resulting business.   The Episode: Putting The Social Back Into Social Media To Gain Clients   As online trainers, the role of social media and the platforms we use to reach an audience is an integral part of what we do. Running a successful page or profile can mean your business is alive and kicking, as an online audience provides so many different avenues to explore and grow into. In this episode we tackle the basics of building an engaging and sustainable online presence, breaking down some of the common mistakes and ways to address them.   In This Episode The personal side of social media that is often missing from businesses [0:04:42] Finding your thing; looking for unique aspects of who you are to highlight [0:08:55] Staying consistent with who you are is a superpower [0:16:20] How to revive engagement on a quiet social media group [0:23:39] Continual connection is your first goal — the metrics are secondary to this [0:29:55]   “You have to figure out how to get in front of people and the way to do that is to appeal to them in a much more personal way, on an individual basis.” — Jonathan Goodman   Problems with Many Social Media Accounts We often notice that as individuals build a business profile on social media, the personal side of things is neglected. It is so important to show who you are while conducting business online, and balancing these two aspects is key to having any kind of success.    Staying Authentic and Consistent It has been proven beyond doubt that authentic content generates more engagement, so sticking to who you are and the strengths you truly have, will serve you and your business. Doing this over an extended period of time, while avoiding cliches and boastful content, will create a stronger bond between you and your audience, which will in turn attract new people.   Ways to Revive a Dead Group Lowered engagement and Facebook Groups that feel like a wasteland are not uncommon. There are so many ways to inject some life into these spaces, including asking better questions, going live, running polls, calls to action, driving new traffic and telling personal stories. Another important lesson in igniting engagement is to start the conversation, don't wait for others to engage with your content, go out there and connect with others on their profile!   Already at $1,000/month online and want to scale? Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: http://onlinetrainer.com/ota   Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - http://onlinetrainer.com/ptd   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC   YouTube Embed Link -      

This episode deals with the issue of the informations gaps that are present in the fitness industry, in both trainers and clients. The Episode: Closing the Information Gap to Make More Sales Many problems that trainers face are rooted in the asymmetry of knowledge in the field of fitness. This plays out in clients not fully understanding the information that underpins their programs but is also an issue where trainers might have gaps in their own training and education. Today we talk about some of the steps that trainers can take to smooth out these points of friction, looking at reinforcing realistic expectations and creating programs that keep clients engaged. We have found that these disconnects often lead to a lack of drive and confidence in trainers and understanding the underlying science can help you overcome these issues and improve all areas of your programs!   In This Episode  The asymmetry of information in the fitness industry [0:19:41] Surprising gaps in knowledge for trainers as well as clients [0:24:01] The amount of work it takes to actually create the right program [0:28:04] Helping clients get over the rocky terrain to rewarding results [0:32:40] Misconceptions around training protocols and watered down information [0:37:55] The dangers of accepted information in the training industry [0:42:02]   “There is a massive asymmetry of information between people who buy our services and us.” — Jonathan Goodman   Getting Everyone on the Same Page Misinformation and skewed expectations are in the recipe for difficulties down the road. The goal for trainers should be to have the most comprehensive knowledge-base possible and then to be able to communicate the necessary parts of this to any client. The transfer of information is so important, as it can help clients with motivation, dedication, and patience towards their goals.   The Issues That Arise from the Information Gap Encountering gaps in information can lead to an array of problems in any training relationship, notably around pricing and value. Creating the right kind of program for a client, one that actually addresses them specifically and targets their goals is more work than most people think. Often results take more time than clients will initially be prepared for and so maintaining commitment and focus is part of the trainer's job. You have to be able to fill in the gaps to help clients buy into the program!   Practices for Becoming a More Informed Trainer It seems that there are often preconceived notions that trainers hold, and these can be around client expectations and abilities. These theories need to be checked in order to filter out the ones that do not stand up to reality. With so much biased information out there, education is a pursuit that takes a little more than cursory glances over blog posts. Seek out the original source material, and do the research, this will help fill in the gaps and ultimately reflect in the quality of service you offer.   Already at $1,000/month online and want to scale? Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS Get started TODAY with the world-leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: http://onlinetrainer.com/ota   Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - http://onlinetrainer.com/ptd   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055   Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers   Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA   YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Today we talk about how Marc, a fellow online trainer, has up-leveled his skill and how this has allowed him to maintain his impressive numbers.    Click here to listen to this episode on iTunes Click here to listen to this episode on Spotify Click here to listen to this episode on Stitcher   The Episode: $35K In 30 Days: How Marc-André Seers Dominates His Market In A Language Other Than English   In this episode, Marc-André Seers share how he has improved his business by building out his skillset and getting more strategic about selling and converting. One of the most important aspects of converting a prospective client is by asking the right questions to establish what their biggest pain point is. When you have allowed them to talk and listened intently to their problem, you can close the deal by explaining exactly how your offer will address their problem.    In This Episode  Why Marc decided to promote himself as a French coach [0:02:53] The process of getting better at selling and converting [0:04:13] How Marc improved his business by leveling up his skillset [0:05:38] Marc explains what his process is for onboarding new clients [0:07:03] Three questions that get potential clients talking [0:11:18] Why preparing yourself with sales scripts are important [0:17:05] Who the coaching OTA program is designed for. [0:23:25]   “Most objections that people will say to you are not actual objections – they’re procrastinations.” — Jonathan Goodman   Get Clients Talking In addition to being clear about what you offer, you want to get the clients talking so that they reveal what their real pain point is. When they have made themselves vulnerable by sharing openly what they are hoping to change, they are more likely to go forward with you since you have the opportunity to explain how you can solve their problem.   Why Now? This might sound like an irrelevant question to ask a potential client, but it is really important. The reason they want to get in shape at this point in their lives can become a powerful hook to remind them why they signed up if they ever consider postponing or quitting. Knowing the answer to their “why now?” will help you motivate them when they want to opt-out or find excuses. In answering this question, they remove the possibility of objections later on.    Master Your Scripts No one likes being sold to, and clients might call you out if you are too obvious with your scripts. When you’ve gained experience, you will be able to seamlessly incorporate scripts into your discussions with clients without sounding desperate. People want you to hear them, and you have to respond authentically. The mastery lies in using scripts subtly.   Already at $1,000/month online and want to scale?  Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS Get started TODAY with the world-leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: http://onlinetrainer.com/ota Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - http://onlinetrainer.com/ptd   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC  

The team discusses why focusing on relationships is a central part of any coaching business, and how the work you put into this part of your job will pay off.   The Episode: The Importance of Building Positive Relationships with Colleagues You simply cannot make it in the fitness coaching world without some strong relationships. Most work that you will get in this space will be through personal connections and the people you meet on your journey. Clients will naturally gravitate towards coaches who they know, like, and trust, and treating people well, and respectfully can go a long way in fostering these feelings.   In This Episode  The positive results of building relationships [0:12:10] Learning and improving your communication skills [0:18:54] Leveling up the company you keep [0:28:09] Bad energy and behavior will come back to you [0:35:50] Coaches are some of the best clients you can hope for [0:39:03]   “People don't change, people might pretend that they change, but history repeats itself.” — Jonathan Goodman   The Three Big Payoffs When we give attention to the relationships in our lives, there is an array of benefits we can accrue. Three major ones are the learning that can occur through these relationships, the interesting networks of people that can be accessed, and of course, getting hired and finding more work. When we learn how to teach and meet others where they are, knowledge is shared and this becomes immediately valuable to any client.   The Karma of Your Actions We all have different experiences and expertise, so it is a matter of creating the best way to offer what you have. If you treat people badly, it will be noticed and remembered and the same goes for respectful and considerate behavior. Putting in the work with your colleagues, acquaintances and, ultimately, future clients will ensure that there are rewards to be reaped in the future.   Already at $1,000/month online and want to scale? Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: http://onlinetrainer.com/ota   Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - http://onlinetrainer.com/ptd   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC  

Today we share what the week of an online trainer looks like, getting into specifically your engagements with clients.     The Episode: What the Week of an Online Trainer Looks Like Have you ever wondered what the weekly schedule of an online trainer is like and what the expectations for interaction are from the client’s perspective? In this episode, we give you a behind the scenes look at a week in the life of an online trainer. From the frequency of video calls to those encouraging messages mid-way through the week, we cover it all. (And since Jonathan is clean-shaven for this episode, you can bet he’s got some impressive plans up his sleeve!)   In This Episode The value of sending out an accountability questionnaire to your clients on Sunday [0:15:40] What to include in a short video for those clients who answered the questions [0:16:45] An office hours post on Monday lets clients know when you are available for calls [0:17:45]  Creating a touchpoint in the middle of the week to check in on progress [0:18:51]  Ren talks about the funny scales he comes up with to establish where clients are at [0:19:12]  The potential for contact is more important to your clients than the actual contact [0:20:27]  Some of us work in a more unstructured manner – and that’s also fine! [0:26:01]  Understanding that your job will largely involve encouraging and hand-holding [0:26:54]  Be like a Facebook algorithm by looking for keywords in your clients’ dialog [0:27:37]  The importance of considering your personality type in setting up a work structure [0:29:16]  Amber shares how she plans out her week while also enjoying spontaneity [0:31:17]  When journey-mapping skills and automating responses come in handy [0:33:05]    “Your clients don’t need you there every second; they need you there when they need you, and they need to know that you are there for when they need you.” — Jonathan Goodman   Create the Possibility for Contact   Here’s an interesting observation: it is more important for your clients to know that you are there for them when they need you than what it is to be in constant contact with you. People live busy lives and do not have all day to speak to their coaches, but knowing that you are there when it matters is crucial.    Stay Up to Date There are many ways you can touch base with your clients. In addition to video conferences, you could send out a questionnaire on Sundays to establish how they fared over the past week and check in with them in the middle of the week to keep them going strong. Your job as an online trainer will also involve putting out fires, so when your client sends you an anxious message, you have the chance to put their minds at ease and get them back on track.    Be Conscious of Your Process  Whether you prefer a methodical, proactive, or reactive process and structure, it does not matter – as long as you know that this is the process that works best for you and your personality type. Being aware of your preferred structure also allows you to enjoy your engagement with clients rather than getting burnt out and wanting to give up.    Ready to scale up your online fitness business?   Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: http://onlinetrainer.com/ota     Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - http://onlinetrainer.com/ptd   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055   Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers   Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA   YouTube - https://www.youtube.com/user/JonGoodmanPTDC

In this episode, we discuss why sharing your story is a crucial part of landing new clients and building a thriving online business.    The Episode: Why Your Story is Crucial to Building Your Online Business Who can disagree that we relate better to people whose stories we know? When we understand what someone has gone through, we find it easier to relate to them and it makes meaningful connection possible. That is why your story is a powerful tool for building your online business.   While you might think that your story is mundane or irrelevant, others don’t see it that way. The different things that make you unique could be exactly what resonates with your target audience and get the business streaming in!   In This Episode The common erroneous assumption that your credentials will make people hire you [0:16:21] What watching Simone Biles can teach us about the importance of telling your story [0:17:10] How a person’s story is what gets others to buy into and care about them [0:18:02]  The importance of an authentic story in boosting your unique selling proposition [0:19:16]  An example of how your story can be leveraged to get people emotionally invested [0:19:54] Hear how you get a lot further in the online space when you have an authentic story [0:25:01]  The issue with saying what you think others want to hear and pursuing a big market [0:26:34]  Focusing on the “right” thing versus focusing on the right thing for you [0:28:07]  Why it is worth spending the time to define the things that make you unique [0:30:42]  When a story resonates with your audience, keeping pushing that message [0:33:54]  The reward of staying true to yourself and ignoring the likes and opinions of others [0:36:24]    “What I find a lot of people try to do is they try to say what they think is the right thing.” — Jonathan Goodman   Credentials Are Not Everything  While you might think that all your qualifications and certifications are what will convince people to work with you, the truth is that they seldom know what all the letters stand for. Other coaches will recognize your credentials but, to your ideal clients, it will mean little.    The Value of An Authentic Story  A person’s story – including their personal and professional highs and lows – is a powerful tool for making them more relatable, thus easier to connect emotionally with. People want to see your human side and the challenges you have overcome, as this gives them a reason to like and root for you. Even the highest performing athletes need an authentic story to maintain a strong following.    Stop Focusing on the Shoulds  Whatever you do, do not try to create a USP based on trends or what you think other people want. When you choose to serve a target audience with whom you have nothing in common, there is going to be a disconnect between you and them. Choose an area that you have personal experience in and that is true to you.     Ready to scale up your online fitness business?  Apply for OTA 2 here: www.thePTDC.com/OTA2 SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: http://onlinetrainer.com/ota   Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - http://onlinetrainer.com/ptd   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Today’s episode is all about overcoming client boredom and keeping them fully engaged so that they stay long enough to get the results they want.  The Episode: How To Keep Your Online Clients Engaged  In an overstimulated, distracted world, it is hard to retain your clients’ attention and focus. When they find an exercise boring or uncomfortable, they won’t be as committed to doing it right and will thus fail to reach the desired outcomes. Knowing how to keep your clients engaged will, therefore, be most beneficial to both you and them.    In This Episode Why we need our clients to be attentive, committed, and in the zone [0:21:22] Identifying what the client finds engaging and helping them through the boring bits [0:21:58] Striking the right balance between incorporating variety and sticking to what works best [0:22:43]  Examples of how you can switch up exercises while maintaining efficacy [0:24:26]  The value of focusing on a specific element instead of the workout as a whole [0:27:45]  Creating a distraction to support your client through an uncomfortable exercise [0:28:48]  Leveraging the fact that some clients are motivated by data and how to spot them [0:34:08]  Knowing your client well will guide you in keeping them engaged at all times [0:37:52]    “We need clients to be attentive, we need clients to be committed, we need clients to be in the zone when they are doing our programs in order for them to get results.” — Jonathan Goodman   The Value of Attention  In the world we live in, it is easy to get distracted by the many things demanding our attention. But for a client to get optimal results from your program, they have to be attentive and committed, otherwise they will fail to make the progress they hoped for. When this happens, both you and the client loses out.    Narrowing Your Clients’ Attention  There are four strategies for ensuring that you retain your clients’ focus. Although introducing variety into your program can combat boredom, you have to be careful to not compromise the integrity of the workout. You can also let them focus on one element rather than the workout as a whole, or you could distract them during exercises they find boring or uncomfortable. If they are interested in data, you can talk to them about tracking the metrics to keep them zoned in.    How Well Do You Know Your Client? If you have taken the time to get to know your client, you will know what will interest them and you can tailor the program to keep them engaged and focused. When an exercise they find boring or uncomfortable is unavoidable, there are ways to distract them to get it done easier but with the same impact.    Ready to scale up your online fitness business?  Apply for OTA 2 here: www.thePTDC.com/OTA2 SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: http://onlinetrainer.com/ota Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - http://onlinetrainer.com/ptd   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC