Putting The Social Back Into Social Media To Gain Clients #60

Dec 17, 2020

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Today's episode sees the team breaking down how to up your social media game and improve your engagement and resulting business.

The Episode: Putting The Social Back Into Social Media To Gain Clients

As online trainers, the role of social media and the platforms we use to reach an audience is an integral part of what we do. Running a successful page or profile can mean your business is alive and kicking, as an online audience provides so many different avenues to explore and grow into. In this episode we tackle the basics of building an engaging and sustainable online presence, breaking down some of the common mistakes and ways to address them.

In This Episode

The personal side of social media that is often missing from businesses [0:04:42]
Finding your thing; looking for unique aspects of who you are to highlight [0:08:55]
Staying consistent with who you are is a superpower [0:16:20]
How to revive engagement on a quiet social media group [0:23:39]
Continual connection is your first goal — the metrics are secondary to this [0:29:55]

“You have to figure out how to get in front of people and the way to do that is to appeal to them in a much more personal way, on an individual basis.” — Jonathan Goodman

Problems with Many Social Media Accounts

We often notice that as individuals build a business profile on social media, the personal side of things is neglected. It is so important to show who you are while conducting business online, and balancing these two aspects is key to having any kind of success.

Staying Authentic and Consistent

It has been proven beyond doubt that authentic content generates more engagement, so sticking to who you are and the strengths you truly have, will serve you and your business. Doing this over an extended period of time, while avoiding cliches and boastful content, will create a stronger bond between you and your audience, which will in turn attract new people.

Ways to Revive a Dead Group

Lowered engagement and Facebook Groups that feel like a wasteland are not uncommon. There are so many ways to inject some life into these spaces, including asking better questions, going live, running polls, calls to action, driving new traffic and telling personal stories. Another important lesson in igniting engagement is to start the conversation, don't wait for others to engage with your content, go out there and connect with others on their profile!

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