What Your Clients Are Really Paying For (When Information Is Free) #61

Dec 22, 2020

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Today the team breaks down the actual value that clients pay for from their trainers.

The Episode: What Your Clients Are Really Paying For (When Information Is Free)

With so much information readily and freely available on the internet, a common question for online trainers is how and when to price your services and expertise. The consensus among today's panel is that the more generous one is with information, the better, as what you should really be selling is the application of that knowledge and its tailoring to a specific case.

In This Episode

Using temptation bundling to get through leg-day [0:03:13]
Free information versus paid information [0:08:12]
Keeping the value in the application of the service you provide [0:21:36]
The links between generosity and a good coach [0:26:21]

“There is pretty much nothing that I know that you can't get for free on the internet.” — Jonathan Goodman

Free Information in the Internet Age

Most information and content is available for free somewhere on the internet, therefore by adding a paywall, you might only be creating a barrier to access between your business and prospective clients. This is not to say that you cannot charge for parts of your service, but information should not be the focus of how you make money.

Center Your Exclusive Value in Your Service

If everyone can access information, what is it that differentiates you as a trainer? This has two basic levels; the first is your unique skillset and personality, and secondly how these might be applied to the needs of your clients. This is what they should be paying for, not information they can find elsewhere for free.

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