The Digital Agency Growth Podcast

Sales Schema
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Mar 9, 2020 • 31min

Scale by Design with Rick Enrico of SlideGenius

It’s Friday at 4:35pm. You’re working tirelessly for your client’s big Monday morning presentation, wrangling documents and data into a PowerPoint that MUST win the day. You’re racking your brain – is this draft too text-heavy or does there need to be more meat on the bone? How many slides should it be? Will the […]
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Mar 2, 2020 • 40min

From Selling an Agency to Scaling Dozens of Them

Walking through the apocalyptic ruins of a burnt-out city… That’s how today’s guest described the emotional aftermath of selling her agency. At first glance, it might sound dramatic, but I’ve heard this feeling echoed over and over again by business owners after acquisition. When your agency filled a huge part of your life for years […]
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Feb 20, 2020 • 52min

What Makes for an Effective Agency Partnership?

Richards and Jagger.  Sergey and Larry.  Coffee and donuts… When we talk about successful duos, passionate infighting and creative frenzies get most of the coverage, but I think the magic spawns from a different, more-sober source: The demarcation of roles, be they spoken or unspoken.    Demarcation is what makes one partner say to the […]
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Feb 11, 2020 • 36min

SEO and What It Means For Your Agency In 2020

Imagine this. Right now the CEO of an established brand is stressed and angry. One of the brand’s several specialist agencies is dropping the ball big time. The last straw should have been six months ago, and the agency has been radio silent since the “Come to Jesus” call the team held two weeks ago. […]
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Jan 28, 2020 • 39min

People, Culture, and Technology with Nancy Lyons

As agency owners, we have to stay ahead of the rapid introduction of new technology, and it’s easy to lose sight of the fact that it’s the people who make everything possible.   Today’s guest underscored two big ideas: relationships and reputation still reign supreme and it’s the CEO’s job to get prospects excited about what’s […]
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Jan 16, 2020 • 34min

Enter The Fractional CMO

Fractional is a business buzzword that gets tossed around a lot  – we’ve certainly leaned into it.   The definition that matters for our purposes comes from chemistry: Fractional – relating to or denoting the separation of components of a mixture by making use of their differing physical properties. I see this as a technical way […]
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Jan 7, 2020 • 44min

Why do Most Agency Coaches Make it Look Easy?

Agency coaches and thought leaders often make success seem easy, or at least straightforward. If you’ve run an agency for more than a few weeks, you know the road is bumpy… Marketers with the CIA and Navy Seals, on the other hand, sell the job as difficult and meaningful, and they are never short on […]
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Dec 18, 2019 • 45min

A Holding Company Veteran’s Approach to Effective Agency Business Development

You’re planning out 2020, and you probably have a bunch of irons in the fire.  As an owner or a sales executive, how do you decide which brand relationships are worth your time and energy? It’s not an easy question to answer, but today’s guest offers a seasoned perspective on how to better manage your […]
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Dec 10, 2019 • 18min

How to Do Effective Lead Generation for Your Agency in 2020

Discover effective lead generation strategies for agencies as the new year approaches. Learn about seven key trends that emphasize personalized outreach and the value of human connections. Adapt your business development approaches to thrive in a competitive landscape. Find out how to shape your agency's new business plan for 2020 and ensure successful growth.
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Nov 19, 2019 • 40min

Does your agency have a Wikipedia blind spot?

Your number one job is to ensure your clients look good.

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