There are so many content creation possibilities for your agency, and the bottleneck is usually your team’s time and bandwidth.

Influencer marketing is all the hotness these days, so there's a lot of chaff that must be separated from the wheat.Today's guest cuts through the noise, and he will show you exactly how to use influencer marketing strategies to win your next big pitch.

There’s nothing worse than hiring a salesperson that doesn’t work out, and on the other hand, the right sales hire can bring your agency to heights you never thought possible.

The podcast features Kyle Racki, CEO of Proposify, discussing tips for crafting winning agency deals through proposals. Topics include proposal length, key pages, automation, transitioning from services to software, achieving product-market fit, targeting larger customers, optimizing client onboarding, and building a scalable agency business.

What specific consumer data points will help you win your next big pitch?  More importantly, how do you help your clients better understand their markets so they will stick with you for decades? Data can be a powerful tool or it can confuse, deceive, and frustrate. Today’s guest has the resume and in-the-trenches experiences to […]

How do you market your clients to extremely skeptical buyers? And who could be more skeptical than doctors and scientists?  It’s in their job description after all, so there is a lot to be learned from successful agencies focusing on life science and healthcare. Today’s guest is Erik Clausen. Erik is managing partner of CG […]

One thing I’ve learned from Brazilian Jiu-Jitsu is that when you spar with a black belt, you may know EXACTLY what he is trying to do to you, but it doesn’t matter, he will do it anyway, and you will be submitted. Same goes for great copywriting. When the writer can hit you where you […]

I have a BIG question for you: How can you think less like a service-performer and more like an innovator so you can keep your clients for the long-haul, no matter what changes we might see in the world? There’s not one answer, but you can learn a lot from a seasoned perspective, one that […]

You know that you should be working on your business instead of in it, but what does that really look like? Today’s podcast guest offers one straightforward, high-leverage activity that every agency leader should prioritize: Making big decisions based on solid financials. But how do you hone in on the numbers that matter? How do […]

As an agency person, your role generally falls into one specific category, like sales or marketing. But what if the company’s problem is bigger than just one category? What if what the company really needs is a reinvention on many or all fronts?  Enter the realm of the consultancy. Today’s guest is Joe Princz, Founder […]