As agency owners, we have to stay ahead of the rapid introduction of new technology, and it’s easy to lose sight of the fact that it’s the people who make everything possible.   Today’s guest underscored two big ideas: relationships and reputation still reign supreme and it’s the CEO’s job to get prospects excited about what’s […]

Fractional is a business buzzword that gets tossed around a lot  – we’ve certainly leaned into it.   The definition that matters for our purposes comes from chemistry: Fractional – relating to or denoting the separation of components of a mixture by making use of their differing physical properties. I see this as a technical way […]

Agency coaches and thought leaders often make success seem easy, or at least straightforward. If you’ve run an agency for more than a few weeks, you know the road is bumpy… Marketers with the CIA and Navy Seals, on the other hand, sell the job as difficult and meaningful, and they are never short on […]

You’re planning out 2020, and you probably have a bunch of irons in the fire.  As an owner or a sales executive, how do you decide which brand relationships are worth your time and energy? It’s not an easy question to answer, but today’s guest offers a seasoned perspective on how to better manage your […]

Discover effective lead generation strategies for agencies as the new year approaches. Learn about seven key trends that emphasize personalized outreach and the value of human connections. Adapt your business development approaches to thrive in a competitive landscape. Find out how to shape your agency's new business plan for 2020 and ensure successful growth.

Your number one job is to ensure your clients look good.

I have a thought exercise for you. Your agency is hired by...

Imagine you’ve been given the opportunity to take part in America’s 19th century Gold Rush. Would you head off on the dusty trail? Or would you stay put?

People line up around the block to buy the latest iPhone, but you might have noticed your agency isn’t getting that same kind of enthusiasm. The difference between Apple and your agency is that with one, people know exactly what they’re getting.

A truly creative leader has enough ideas to make anything happen, but dumping endless ideas into your agency without structure creates chaos. And that chaos does not foster the kind of work that keeps clients happy. Today’s guest knows how to minimize creative chaos, starting with the structure and leadership that attracts clients who are […]