At this point you’re probably inundated with resources about PPP and the other stimulus packages; not to mention that by the time we go live with this one, the well might be dry. What’s less-covered is what happens at the end of 2020 – tax-wise, we’re in relatively uncharted territory. One thing is for sure; […]

One of the bigger concepts I talked about in our recent Crisis Prospecting Video Training is cross-pollination. This is the idea of getting outside perspective and banding together to become stronger. I figured now would be a good time to practice what I preach 🙂 Today on the show we have Lee Gladish, a cold […]

When is the right time to hire for big pivotal roles? If only there was a snappy answer. There are many variables: your growth level,  team skillsets, market, the complexity of your offering…   While there is no step-by-step blueprint for the sticky issues of scaling, there are useful guidelines developed in the trenches by the […]

Unlike being a lawyer, doctor, or engineer, there are few if any qualifications to run a marketing agency. As an agency owner, this means that while you can forge your own path, there a ton of low-grade competition creating a lot of noise (although perhaps less so in the coming months). As a brand marketer, […]

Last Thursday, April 2nd, we hosted a live webinar on the topic of effective prospecting during this crisis, and today’s episode is a standalone audio companion to that presentation. (Click here to access the video recording). At 80-90 attendees, the turnout was great and we covered a lot of ground. A huge thanks to our […]

Hope you’re going strong in these interesting times.  I’m writing this from the Northern Virginia/DC area where I’m self-quarantining with family after a somewhat harrowing escape from Buenos Aires; I managed to get out just before the city went on enforced-quarantine after an ahead-of-schedule midnight decree from the Argentine president.   Before my exodus from […]

It’s Friday at 4:35pm. You’re working tirelessly for your client’s big Monday morning presentation, wrangling documents and data into a PowerPoint that MUST win the day. You’re racking your brain – is this draft too text-heavy or does there need to be more meat on the bone? How many slides should it be? Will the […]

Walking through the apocalyptic ruins of a burnt-out city… That’s how today’s guest described the emotional aftermath of selling her agency. At first glance, it might sound dramatic, but I’ve heard this feeling echoed over and over again by business owners after acquisition. When your agency filled a huge part of your life for years […]

Richards and Jagger.  Sergey and Larry.  Coffee and donuts… When we talk about successful duos, passionate infighting and creative frenzies get most of the coverage, but I think the magic spawns from a different, more-sober source: The demarcation of roles, be they spoken or unspoken.    Demarcation is what makes one partner say to the […]

Imagine this. Right now the CEO of an established brand is stressed and angry. One of the brand’s several specialist agencies is dropping the ball big time. The last straw should have been six months ago, and the agency has been radio silent since the “Come to Jesus” call the team held two weeks ago. […]