You all really enjoyed our previous episode with Jon Tsourakis last year; you can listen to his episode here. We decided to bring him back and discuss the different ways our businesses have grown this year, adapted to the trends, hired team members and more. That’s why episode 113 of The Digital Agency Growth Podcast is about the agency's new business year in review with Special Guest Job Tsourakis! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Jon Tsourakis and I are sharing the importance of learning valuable lessons, even if they are more expensive processes to learn, and actionable steps you can take right now to improve your team dynamic to increase profit and happiness in the workplace. Jon Tsourakis is the President of Oyova, a web app and digital marketing agency, recently featured on INC 5000's fastest-growing companies list. He also hosts a podcast, The Climb, produced by the Digital Mastermind, a mastermind group of digital agencies from around the world.In this episode, Jon and I discuss the following:Each of our year-in-reviews and how we feel we’ve succeeded in 2021.Our hiring processes, how we went about hiring new team members, and where we felt like we learned a few lessons on agency team membership growth.The power of strategic partnerships for referral sources and business acquisition. What Jon has planned for 2022 and how his agency plans on utilizing the lessons learned in 2021 to accomplish that.The more team you have involved in the sales process, the better the return on said project, and the more involved team members are, the better the situation is for everyone. So embrace that collaboration and design element in the team dynamic.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH JON TSOURAKIS:LinkedInDigital Mastermind community group: send an email to jon@digitalmastermind.comCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Hard-Hitting Interview QuestionsStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

We interview a lot of inbound marketing agencies and it’s funny how few of them actually do it themselves. Today we are talking to someone who’s implemented really advanced inbound marketing processes. Episode 112 of The Digital Agency Growth Podcast is about inbound marketing services that build community and relationships! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Jay Hunt is sharing the importance of connecting to community and actionable steps you can take right now to grow relationships with potential clients so you can focus on inbound vs outbound sales. Jason is one of the co-founders at Merged Media. In a former life, Jason was ‘big in Japan’ as the frontman of a rock n roll band. Fast forward to 2016 and Jason founded Fresh Crowd, a local social media agency. Jason merged Fresh Crowd with CASEO in 2019 to form Merged Media. When not speaking at marketing conferences around the globe he is spending time with his wife and three kids.In this episode, Jay Hunt and I discuss the following:How Jay Hunt got the passion for digital marketing through his band touring Japan with his Rock n Roll band, and why he started in social media marketing but soon merged with an SEO company.The importance of a lead magnet to build a know-like-trust relationship with the business to attract your ideal customer, even before they know they have a problem that you can solve.The power in collaborations in community and even client relations to build SEO, traction, lead generations, and more, through the lens of Jay Hunt’s new collaboration with a digital real estate magazine.How and when to invest in equity in your client’s companies to not only help them succeed but utilize relationships between clients and who they know to build and scale as well. Jay Hunt has been through all the sales tiers; from selling social media strategy door to door before social media was a tapped market, to now utilizing relationships between clients and communities to grow and scale not only them, but his own companies as well. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH Jay Hunt:InstagramWebsitePodcastCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

I attended the Build a Better Agency Summit in Chicago and had the privilege of hearing David speak. David has a very interesting background and his experience really helps craft an insightful conversation for this episode. That’s why episode 111 of The Digital Agency Growth Podcast is about answering the question: How can you sell your agency from a position of strength? Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, David Tobin is sharing the importance of knowing your agency value and actionable steps you can take right now to sell your agency from a position of strength. David Tobin is the founder and managing partner of Tobin Leff; an M&A advisory firm that specializes in helping owners of marketing services and digital agencies build and monetize business value. Over the past decade, Tobin Leff has helped more than 140 agency owners craft exit plans and complete M&A transactions with strategic buyers and private equity groups.In this episode, David and I discuss the following:The unrealistic expectations agencies have around their business and their exit strategy.How David recommends agencies structure these deals in different situations.How agency owners can prepare and what they can do for these types of deals later on, through a series of questions you should be prepared to answer.Key components to your vision that you may think are special but are actually not uniquely yours for the purpose of selling your agency.Good plan B’s David has witnessed, and the importance of Plan B’s in this type of scenario to remain emotionally grounded.No matter how far off or near you think the conversation around selling your agency is, it’s important to understand these topics and what will come up when the time is right. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH David Tobin:WebsiteLinkedInCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

Living in a world run by content marketing, it is time we start looking at more diversified, different, and arguably better ways to solve the problem at hand than just offering a service. That’s why episode 110 of The Digital Agency Growth Podcast is about content marketing! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, my guest Joe Pulizzi shares the importance of diversifying your product portfolio and actionable steps you can take right now to build a roadmap towards these launches that are in alignment with where your business is. Joe Pulizzi is founder of multiple startups including content creator education site, The Tilt, and is the best selling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.In this episode, Joe and I discuss the following:Deconstructing what it takes to run an agency and exploring more diversified ways to solve problems with the new technology at hand. Goal setting and getting into the routine of reviewing them on a daily basis to keep them in alignment. Becoming the best at one thing vs. diversifying your offering. How you can still have a diverse offering while also being the leading expert in a specific niche.Starting with one thing and building upon it as you learn, launching as you go. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH JOE PULIZZI:Thetilt.comJoePulizzi.comContent Inc. BookThe Will to Die BookTwitterLinkedinFacebookCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:rally.ioStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

We utilize podcasting as an audio content strategy for our own business growth. It’s something of a trend where more and more agencies are utilizing audio and video platforms and content strategies to market to their ideal clients. That’s why episode 109 of The Digital Agency Growth Podcast is about the benefits of repurposing content with Lindsay Tjepkema! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Lindsay Tjepkema is sharing the importance of leveraging audio and video components to your marketing strategy and actionable steps you can take right now to utilize video content and repurpose it to drive sales and traffic to your business. Lindsay is the CEO and co-founder of Casted; the first amplified marketing platform and the only audio and video podcast solution designed for enterprise marketers. With over 15 years of experience in B2B marketing, including running her own agency, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a global level. In this episode, Lindsay Tjepkema and I discuss the following:What content material consumers enjoy the most, and why audio and video convert better than stagnant posts.How we innately set audio and video boundaries for ourselves, and how we all have those rhythms and patterns, though we are all different in how we set those boundaries within ourselves. What types of guests are useful for your audience, how to know which conversations to prioritize online, and common mistakes people make.The benefits of podcasting as a marketing funnel strategy, and why Lindsey believes it may be expected by your audience at some point.Utilizing audio and video conversations to further your reach, your impact, and your marketing efforts can be very beneficial for any business. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH LINDSAY TJEPKEMA:CastedLinkedInInstagramTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

In business, products, workplaces, and even universities, we tend to see this backward. We tend to talk about biases in consumer behavior, but business-to-business decision-making is riddled with biases. It is how we use and change these biases that will change the way we market products and services. That’s why this week on The Digital Agency Growth Podcast, we are featuring the throwback episode: Irrational Problem Solving with Rory Sutherland!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, my guest Rory Sutherland shares the importance of positioning a product differently based on the story we tell about it instead of changing the product altogether and the value we hold on different levels of experience of the same product or service. Rory is the Vice Chairman of Ogilvy in the UK, an attractively vague job title that has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behavior – these are the very small contextual changes that can have enormous effects on the decisions people make. Rory is the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (my favorite book on marketing and behavioral psychology of the last few years).In this episode, Rory and I discuss the following:Talent and perspective gaps in the advertising business. Hacking Harvard, how to unbundle the university experience as an alternative option. Irrational police brutality and groupthink in protest demonstrations. Why product cannibalization fears are often over-exaggerated. It is time we start pivoting our marketing and business strategies around the true problems at hand and not the media budget sitting in front of us.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH RORY SUTHERLAND:LinkedinBehavorial Economics MasterclassAlchemy BookCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Albians Seed by David Hackett FischerThe Economic Naturalist by Robert H. Frank

There is a loyalty gap between customers who are loyal in the transaction but become less and less loyal as time elapses simply because your business is out of sight, out of mind. That’s why episode 108 of The Digital Agency Growth Podcast is about touchpoint marketing with Reminder Media.  Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, my guest Luke Acree shares the importance of staying top of mind with your customers and actionable steps you can take right now to close more deals and retain more business with this type of marketing.Luke Acree, President of ReminderMedia, is a lead generation specialist, and referral expert that is passionate about teaching entrepreneurs how to grow their business through the power of relationship marketing. On his journey of growing ReminderMedia, Luke has built a sales team of over 150 sales professionals, doing over 250 million in sales; his company earned a place on Inc. 5000’s Fasting Growing Companies in America four years in a row and on Philadelphia’s Top 100 Places to Work.In this episode, Luke and I discuss the following:Luke’s background as a musician played a part in his successful sales career later in life. How ReminderMedia solves the “out of sight, out of mind” problem that is costing businesses sales by helping them create their touchpoint plan. Staying on top using print marketing in a space where some argue that print is dying out.Using the elements in the F.I.T. acronym to have a successful marketing campaign. Training and maintaining over 150 sales reps and the value in knowing which personality types tend to excel in sales over others. Successfully and tastefully selling to salespeople.CONNECT WITH LUKE ACREE:ReminderMedia Instagram- ReminderMediaInstagram- Luke AcreeLinkedInStay Paid PodcastCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:The FORD MethodEd MylettMarketing Secrets with Russell BrunsonStory Brand Building a Story Brand by Donald MillerGood to Great by Jim CollinsHow to Win Friends and Influence People by Dale CarnegieStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

Telling a story behind data visualization will allow practitioners and agencies to stay competitive in their industry as their audience will extract the true value and understanding behind the data. That’s why episode 107 of The Digital Agency Growth Podcast is about the power of data visualization! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, my guest Lea Pica shares the importance of data visualization and actionable steps you can take right now to use a story-telling message to engage your audience in the data set you are presenting. Lea Pica is a seasoned digital analytics practitioner, social media marketer, and blogger with over 11 years of experience building search marketing and digital analytics practices for companies like Scholastic, Victoria’s Secret, and Prudential. Her platform empowers digital practitioners and analytics consultants to present information in a way that gets remembered and inspires action.In this episode, Lea Pica and I discuss the following:Using data visualization in a way that brings your charts and graphs to life and tells the story behind the data set. This story-telling technique is the missing piece of a majority of business presentations and how adding this in can increase engagement and understanding.Putting humanization back into the perception of stakeholders. The magic behind learning to present data with a captivating and engaging story that propels the individual further in their career path.A planning framework for creating data-informed, story-driven presentations that sell insights and recommendations.It doesn’t matter how well things are going in your business because if no one can understand the data you are presenting, the data itself doesn’t matter. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH LEA PICA:WebsiteLinkedinTake the FREE AssessmentJoin the Waitlist for Lea’s BookCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Mentimeter: Interactive Presentation SoftwareStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

It is no secret that ads are not a one size fits all structure, but with YouTube, you can follow a core foundation and build upon it with your own unique spin of uniqueness and creativity. That’s why episode 106 of The Digital Agency Growth Podcast is about effective video marketing and YouTube ads! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, my guest Shash Singh shares the importance of using YouTube ads to increase your visibility and actionable steps you can take right now to create a unique and engaging ad that will perform well on YouTube. Shash Singh has been in the online marketing space for 8 years and runs a 7-figure YouTube ads agency where he has been running YouTube ads at scale for the last 5 years. He has worked with clients and industry leaders in several niches in the digital space and continues to do so while also coaching clients to learn YouTube ads themselves.In this episode, Shash and I discuss the following:What the process of a YouTube ad management service looks like.Successfully growing your business by growing your team with specialized skills. Streamlining your business by niching down and focusing on 1-2 services in 1-2 industries. The pros that outweigh the cons of being a remote business owner in an increasingly virtual world. Statistically, what ads perform best on YouTube, and how you can use Shash’s core structure to work for you. How both the structure and call to action of YouTube ads differ than other platforms such as FacebookIncorporating the “do with you” business framework in conjunction with the “do it for you” framework.Although YouTube ads take more time, effort, and tweaking upfront, the payoff is well worth the wait. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH SASH SINGH:YouTubeWebsiteFacebookCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

When most agencies start out, they tend to work with any business they can get their hands on. By not specializing, they are actually leaving money on the table and not serving their clients to the best of their ability. That’s why episode 105 of The Digital Agency Growth Podcast with David Koves is about the importance of niching down your agency, hiring for sales, and scaling an E-Commerce agency! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, David Koves and I are sharing the importance of pursuing your dreams and giving them your all. We also discuss actionable steps you can take right now to prioritize your task list so that you are making the most of your time. David Koves is a former Googler who decided to follow his passion and make digital growth easily accessible to online businesses.  As the CEO of R2G Digital, he built the company with his co-founder Gabor, which provides all the flexibility and communication of an agency combined with the scale and accountability of a global firm. His background prior to R2G Digital includes studying his Bachelor’s in International  Marketing and Management as well as working at Google and leading successful teams responsible for the success of the company's multi-million dollar projects. Together with his remarkable team, they work daily to bring to the table all the experience required to analyze data, gain business insights and formulate strategies for every client in order to exceed their goals.In this episode, David Koves and I discuss the following:The clear distinction in the USA is that it is still important who you know, but even more important how you portray yourself and show up.Expectations and realities of working for GoogleWays that agencies miss out on opportunities for more clients and better work because they don’t niche down.How to position yourself in a way that sets you apart from the competition.The opportunity for eCommerce brands to advertise on Amazon along with other platforms.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH DAVID KOVES:R2G DigitalFacebookLinkedInCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Roy Sutherland on Why Great Marketers Run into the FireSales Executive Job PostStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.