The Digital Agency Growth Podcast Marcel Petitpas on Trends in Agency Profitability
If you’ve ever said “Holy cow, we’re so busy, and yet we don’t have any money in our bank account,” this is the episode you don’t want to skip over. There is a difference between profit efficiencies that you need to know, and Marcel Petitpas is here to help deliver that information to us today. This week, episode 132 of The Digital Agency Growth Podcast is about outsourcing to profitability!
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In this episode of The Digital Agency Growth Podcast, Dan Englander and Marcel Petitpas share the importance of outsourcing the work that you’re not good at and actionable steps you can take right now to have more realistic expectations around your agency metrics.
Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems. He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world improve profitability and cash flow in their business. When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.
In this episode, Dan and Marcel discuss the following:
- The trend from software on its own to this new SWAS model, and why things may be heading in that direction of agency profitability
- How to approach your margins, and understanding what that looks like now, vs how it used to look in the agency space as far as goal setting and what numbers are considered “normal”.
- How to identify and outsource the riskiest work of your agency to increase your profitability and give you more time in your day to scale your agency.
- What to aim for in churn and how to set goals around churn for your agency and product-market fit.
Whether you’re here to learn more about agency profitability or here to learn about SWAS, you’re in the right spot and this episode is going to help you.
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