The Digital Agency Growth Podcast Lucas Capestany on the Power of Partnerships for Sustainable Growth
If you’ve been an agency owner for a while now you may or may not have meandered into partnerships, but by the end of this episode, you’re really going to understand why it’s such a natural fit to scale partnerships to bring in much of your income. Today Lucas Capestany joins us to talk about partnerships. He is the CEO and co-founder of AgencyGo, a company currently creating a datapoint digital marketing engine that will replace the conventional digital agency model. This week, episode 129 of The Digital Agency Growth Podcast is about how to make partnerships a key part of growing your agency!
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In this episode of The Digital Agency Growth Podcast, Dan Englander and Lucas Capestany share the importance of partnerships for agency growth and actionable steps you can take right now to build partnerships that build your business.
Lucas is the CEO and founder of Twizz, which is a digital marketing agency focusing on driving leads for b2b service companies, and generating e-commerce sales for online stores. And more relevant to the partnership angle. He is the CEO and co-founder of AgencyGo, which is basically a company that is in the process of building a data point digital marketing engine that will replace the conventional digital agency model. And their main focus is on partnerships, which is basically helping agencies to do business with one another.
In this episode, Dan and Lucas discuss the following:
- The demand for quick cash growth amongst agency owners that helped fuel the design and current makeup of AgencyGo, and how Lucas hopes the platform allows for extra data entry and usefulness later on for agency owners.
- What the hustling companies who are making partnerships are doing that others should learn from to grow and scale their agencies quickly.
- The major pain points agency owners, and other business owners, face when it comes to creating partnerships and maintaining positive relationships with them.
- The things you need to figure out in order to create a promising trustworthy partnership with others.
The long-term benefits of partnerships, as well as how they create a business model that is self-sustaining, will encourage you to look towards not only who is referring you clients, but also who you are referring clients to.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
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