Letting & Estate Agent Podcast

Stop Worrying About Your USP: Focus on What You’re Known For! In this episode, Rob Graves, former estate agent and now a business coach, shares his expert advice on why estate agents shouldn’t get hung up on having a “unique selling point” (USP). According to Rob, it’s not about being unique, it’s about being known for something specific. Whether it’s a catchphrase or a core value, what matters is creating a strong, recognisable identity that sets you apart. Rob discusses how, much like top brands such as Nike or Foxtons, your agency can build a reputation by simply committing to a clear, consistent message. He also delves into why focusing on your agency's mission, values, and culture will lead to long term success, not just chasing the next sale. If you want to learn how to build a business that works for you, not the other way around, this episode is a must listen. Tune in now and discover how you can redefine your approach to estate agency and stand out in today’s competitive market. Don’t forget to like, comment, and share your thoughts!

Should Viewers Be Able to Book Their Own Viewings? In this episode, we’re tackling a surprisingly controversial topic in the UK property market; should your clients be able to book their own viewings? Estate agent and tech expert Ian Preston shares his insights on how technology is reshaping the way we handle viewings and why it's time to rethink the traditional approach. While many estate agents still believe in the “personal touch,” where negotiators pre qualify clients before they view properties, Ian argues that consumers are increasingly demanding more self service options. With over 50% of lettings bookings and 40% of sales viewings now booked online, it’s clear that the market is shifting. The real challenge isn’t about whether to use technology, it’s about changing the mindset of agents. With the right systems in place, such as affordability checks and smart scheduling, self bookings can reduce friction and save agents valuable time. Plus, tech solutions like Google Maps API and zero carbon viewings are making the process more efficient and eco friendly. Want to learn more about how embracing tech can benefit your business? Listen now and share your thoughts in the comments.

Why Estate Agents Struggle to Connect with Their Audience (And How You Can Fix It)! Are you really reaching your audience, or are your messages getting lost in the noise? In this episode, Reena Patel, former head of marketing at Belvoir and now the founder of her own agency, reveals why estate agents often miss the mark when connecting with buyers, sellers, landlords, and tenants; and how you can fix it. Reena explains that while estate agents know their audience, they often fail to communicate with them in a way that truly resonates. She highlights why using generic messages across platforms like LinkedIn, Rightmove, and your website doesn’t work, and how you can create content that speaks to the specific needs of your clients. It’s not just about posting content. It’s about posting the right content, at the right time, for the right people. Reena shares how to use automated tools to stay in touch with your clients, keeping your communication relevant and impactful. If you're ready to stand out in a crowded market, listen to the full episode. Then, share your thoughts with us in the comments and pass this on to a colleague who could benefit from a marketing boost!

A Near Death Experience That Almost Took Down an Estate Agency, But Here's the Lesson!" In this episode, estate agent Adam Mackay, owner of Mackay Property, opens up about an incredibly challenging moment in his business when a near fatal accident almost derailed everything. A key team member’s life threatening injury forced Adam to confront some hard truths about running an estate agency and the risks of relying too heavily on just a few people. Adam shares how this tragic event not only impacted his team but also highlighted the importance of having a robust and adaptable business structure. He discusses the lessons he learned, including the need to build a team that can step up in times of crisis and the crucial role of resilience in keeping a business afloat. This story is not just about overcoming adversity, but about the strength that comes from a well supported team, and how even in the darkest times, there is always hope for growth and recovery. It’s an invaluable lesson for any estate agent looking to build a sustainable business. Listen now, and let us know your thoughts in the comments below! Don’t forget to share with your colleagues!

UK PROPERTY MARKET WEEKLY UPDATE Welcome to the 20th UK Property Market Stats Show of 2025, your go to weekly ‘TV show’ on the UK Property Market on YouTube This week, I’m joined by Iain McKenzie, as we delve into the key property market headlines for 20th week of 2025 ending on the 25th May 2025. The YouTube Show https://youtu.be/lDlSupQsKdk ✅ Listings (New Properties on the Market) 41.3k new listings this week (last week 40.6k) YTD 6% higher than Week 20 of 2024 YTD and 9% higher YTD compared to 2017/18/19. ✅ Price Reductions (% of Resi Stock) 27.2k Price Reductions this week - Monthly Run Rate in reductions - 1 in 7.5 of Resi Sales stock per month is being reduced (which represents 13.4%). For comparison, 12.1% average in 2024, though the long-term 5-year average is 10.6%. ✅ Total Gross Sales (Agreed Sales) 28.9k UK homes sold STC this week (last week 28.8k) YTD - The number of Sold STC Resi homes are 9% higher compared to 2024  (527k Sales agreed YTD 2025 vs 484k YTD 2024) and 17% higher than 2017/18/19 YTD levels (399k). ✅ Sell-Through Rate (Monthly in Arrears) April’s sale run rate of 15.36% of Resi stock sold stc (ie 15.36% of Estate Agents properties on the market went sale agreed). March’s was 16.3%. 2024 monthly average: 15.3%. Long-term 8-year average: 17.9%. ✅ Sale Fall-Throughs 6,618 Sale fall-thrus last week from Resi Sale Sales Pipeline of 453k UK homes sale agreed (sold stc). Another method is that week’s sale fall thrus as a % of gross sales that week. This week, that is 22.9% (last week 22.7%). That is below the 7-year average of 24.2%, and well below the 40%+ levels post-Truss Budget (Autumn 2022). In April, as a whole, 5.51% of sales in the UK agents pipelines fell thru. For comparison, 2024 average: 5.36%. ✅ Net Sales (Gross sales for the week less Sale Fall Thrus for the week) 22.2k net sales this week (22.2k last week), compared 2025 weekly average of 20k. 2025 YTD is 6% higher than compared to 2024 YTD and 11.5% higher than YTD 2017/18/19. Local Focus this week Canterbury Graphs Available for use in free valuations / internally. Please dont publish these on social media without my OK. Reason - my fee paying clients use them - so its not fair on them https://we.tl/t-nCHRQepW3h

Could Blended Fees Save UK Estate Agencies? In this episode, estate agency coach Iain White explores how blended fees could be the solution to the challenges faced by UK estate agents. Are you struggling with 'no sale, no fee' listings and rising costs? Blended fees could be the answer you’ve been waiting for. Iain explains how blended fees allow homeowners to contribute towards marketing costs upfront, reducing their success fee later. This model offers cash flow benefits for estate agents, minimising risk while boosting income. Iain also discusses how offering blended fees as an option can result in more committed sellers, with success rates reaching over 90 per cent for transactions that involve upfront contributions. Plus, he shares practical advice on how to introduce this model into your business without disrupting conversion rates or alienating clients. If you’re ready to discover how blended fees can transform your agency’s business model and improve your cash flow, hit play now! Don’t forget to share your thoughts in the comments or subscribe for more tips on growing your property business.

Should You Instruct a Lawyer on Day One of Listing? Here’s Why It Could Be a Game Changer! In the current UK property market, staying ahead of the curve is essential. But have you thought about instructing a lawyer right from day one of listing a property? Sally Holdway, LawTech strategist, shares her expertise on how involving a lawyer early on can help streamline the process and give you a competitive edge. Sally explains how technology has made it easier to gather material information, why providing this upfront can speed up transactions, and how the latest regulatory changes are shifting the way estate agents should approach the sales process. With lawyers now better equipped to handle preemptive enquiries, getting them on board earlier can save valuable time and prevent costly delays later. If you’re looking to optimise your approach, improve client satisfaction, and stay ahead of the competition, this episode is a must listen.

From Gobby Estate Agent to TV Minor Superstar! Russell Quirk’s Journey. How does an outspoken estate agent become a regular on national television? In this insightful episode, we sit down with Russell Quirk, co-founder of ProperPR and property pundit on TalkTV, to explore his unexpected rise to TV stardom. Russell reveals how his deep knowledge of the property market, combined with a bold approach to media, led him from the world of estate agency to becoming a recognised TV personality. From navigating the challenges of live TV to understanding the power of media PR, he shares how pushing himself outside his comfort zone unlocked new opportunities both in business and on screen. Russell’s story isn’t just about TV appearances, it’s about the impact media exposure can have on your business. He also touches on how his broadcasting work has directly resulted in new clients, proving that building a public profile can be a powerful business tool. If you’re an estate agent looking to stand out in a crowded market, you won’t want to miss this. Listen now, and share your thoughts in the comments. How could stepping into the media spotlight boost your property career?

The Power of Humour in Estate Agency: Boost Your Business and Build Stronger Connections! In today’s competitive property market, connecting with clients is key to winning business. But what if you could do more than just present your expertise? What if you could entertain too? In this episode, we’re joined by Toby Martin, an estate agency guru known for his fun approach to the business. He’s here to share why embracing humour in your interactions can be a game changer! Key Takeaways: 🏠 Humour Builds Trust: A light-hearted touch helps you stand out and make a personal connection with clients. 🏠 Higher Fees Through Laughter: Research shows including humour in your sales pitch could help you secure a 20% higher fee. 🏠 Motivate Your Team: Managers with a good sense of humour are proven to be 27% more motivating, creating a more engaged team. 🏠 Everyday Humour: From PS lines in emails to funny 'out of office' replies, small moments of humour can have a big impact on relationships. 🏠 Be Authentic: Use humour in a way that feels natural to you. No need to force it! Ready to see how a bit of fun can boost your business? Listen now, and let us know in the comments how you’ve used humour in your estate agency.

Is Giving Away 30% of Your Fee to a Self Employed Brokerage Worth It? As an estate agent, the thought of giving away 30% of your fee to a self employed brokerage can seem daunting. But is it really a bad deal? In this episode, Adam Mackay, an experienced estate agent who recently joined the self employed model, breaks down the pros and cons from his own experience. Adam dives into the details of how self employed brokerages, like EXP, work, and why he made the shift. He discusses how the fee structure isn’t as simple as it seems, and how the costs are offset by access to a full range of services, including Rightmove, Zoopla, a powerful CRM, training, and strong compliance support. For Adam, it’s not just about the financials, but the added flexibility, support, and the sense of community that comes with being part of a bigger network. If you’ve ever wondered whether self employed models can actually help you grow your business and reduce the stress of running an agency, this episode will give you the insights you need. Tune in to hear Adam’s full experience, and share your thoughts in the comments. Could this model work for you?