Letting & Estate Agent Podcast
Christopher Watkin
The Letting & Estate Agents Podcast
Having worked for some of the biggest names in the industry, Christopher now offers advice, actions and opinion in helping letting and estate agents grow their lettings and estate agency's. Christopher has proven methods on how to attract landlords and house sellers and helps many agents, using a technique that is designed (if implemented correctly) to grow any agency's turnover by at least 20% to 30% year on year. Its hard work and it requires buckets loads of patience though
Having worked for some of the biggest names in the industry, Christopher now offers advice, actions and opinion in helping letting and estate agents grow their lettings and estate agency's. Christopher has proven methods on how to attract landlords and house sellers and helps many agents, using a technique that is designed (if implemented correctly) to grow any agency's turnover by at least 20% to 30% year on year. Its hard work and it requires buckets loads of patience though
Episodes
Mentioned books

May 24, 2025 • 4min
How good is your Google Business Listing? - Ep. 2213
Is Your Google Business Listing Working Hard Enough for You?
In the fast paced UK property market, standing out online is crucial. But how much attention have you paid to your Google Business listing? Join marketing expert Reena Patel as she explains why this often overlooked tool could be the key to boosting your visibility and attracting more clients.
In this episode, we explore how your Google Business listing can give you a competitive edge. Reena shares how you can update your profile with photos, posts, and relevant information that will encourage potential clients to click through to your website. She also reveals how engaging with your listing, whether through reviews, Q&As, or updates, can help you rank higher in search results.
You’ll also learn how easy it is to claim and manage your business profile, ensuring you’re in control of your online presence. Plus, discover why this free tool from Google should be a core part of your ongoing marketing strategy to stay ahead of the competition.
Don’t miss out, listen now, and let us know your thoughts in the comments!

May 22, 2025 • 4min
Could Fractional Recruitment Save Your Estate Agency Staffing Problems? - Ep. 2211
Could Fractional Recruitment Solve Your Estate Agency’s Staffing Problems?
Are staffing issues slowing down your estate agency? In the ever evolving property market, hiring full time staff can be expensive and restrictive. But what if there was a smarter way? Fractional recruitment could be the answer, offering the flexibility and top tier talent your business needs.
In this episode, I’m joined by Iain White and Myles White from Crux Careers, who share their insights on fractional recruitment and how it can benefit estate agents across the UK in 2025.
Fractional recruitment lets you hire experts on a part time basis for key roles like marketing, HR, software development and business develoment. It’s an efficient way to access top talent without the financial burden of full time contracts. Plus, it offers a level of flexibility that traditional recruitment can’t match, allowing you to adjust your team as market conditions change.
Listen to this episode to learn how fractional recruitment can help your estate agency thrive, whether you’re looking to save costs or find specialised expertise. Don’t forget to leave your thoughts in the comments below!

May 21, 2025 • 5min
3 ways to get your sale through quicker - Ep. 2210
3 Key Ways Estate Agents Can Speed Up Property Exchanges.
Are you an estate agent looking to speed up property exchanges and close deals faster? In this episode, we’re joined by Sally Holdway, LawTech strategist and co founder of the Home Owner's Passport, who shares three essential strategies to help you streamline the process.
First up, Sally discusses preemptive sales progression, which involves getting key documents like title deeds and property forms ready early. By tackling material information up front, you can prevent delays and avoid unnecessary back and forth later on. Sally explains how taking a proactive approach can put you in the driving seat, helping you stay ahead of potential issues.
Next, we dive into the question of whether to go for fixed fee conveyancing or chase higher referral fees. Sally walks through the trade offs between the two options, helping you decide what’s best for you in terms of speed, cost, and service.
Finally, Sally highlights the importance of building strong relationships with conveyancers. Traditionally, estate agents and solicitors have had a bit of a strained relationship, but with the right approach, you can work together from the outset to ensure smoother, faster transactions.
Don’t miss out on these practical tips to boost your efficiency and win more business. Listen to the full episode now, share your thoughts in the comments, and let’s get those exchanges moving!

May 20, 2025 • 9min
Sack your Negs - Use AI - Ep. 2209
Transform Your Estate Agency with AI: The Future Starts Now!
In this exciting episode, Ian Preston, an expert in both estate agency and AI technology, reveals how you can harness the power of AI to streamline your business, boost productivity, and generate more leads, without replacing your team.
AI is no longer just a buzzword; it's a game changer for estate agents looking to stay ahead of the curve. From automating follow ups on uncontacted leads to booking viewings with buyers through text, WhatsApp, and even voice calls, the opportunities are endless. Ian shares how these tools can enhance your CRM system and help you reach your business goals faster and more efficiently.
While it may seem like AI is a threat to traditional jobs, Ian explains how it can actually complement your team. AI takes care of the repetitive tasks, freeing up your staff to focus on high value work, like building relationships with clients and closing deals. It’s about growth, not cuts.
If you’re ready to embrace the future of estate agency, this episode is a must listen. Don’t let the competition get ahead, learn how AI can be your secret weapon today!
👉 Tune in now and let us know your thoughts in the comments!

May 19, 2025 • 12min
Estate agency marketing is an oxymoron - Ep. 2208
Why Estate Agents Are Getting Marketing All Wrong (And How to Fix It!)
In this episode, Russell Quirk, one of the most outspoken figures in UK estate agency, explains why estate agents struggle with marketing and how to turn it around. It’s not just about putting properties on Rightmove; it’s about promoting your brand effectively to sellers and landlords.
Russell discusses how many estate agents are missing the mark by focusing on short term tactics rather than building a solid, long lasting brand. He highlights how top firms like Savills and Foxtons have mastered the art of branding, making it easier to secure listings simply because of the reputation they’ve built.
But, it’s not all quick wins. Building a strong brand takes time, effort, and investment; something many agents overlook. Russell also touches on the importance of showcasing your local market knowledge, with 36% of homeowners choosing their estate agent based on expertise, not fees.
If you're an estate agent looking to get ahead, this episode offers invaluable insights into how you can build your brand, stand out from the competition, and ultimately win more business. Listen now and share your thoughts in the comments!

May 18, 2025 • 3min
Why Should Agents Get Involved With Agents Together? - Ep. 2207
Why Every Estate Agent Should Get Involved with Agents Together.
If you're an estate agent or letting agent, there's one initiative that could completely transform your career: Agents Together. In this episode, Toby Martin shares his powerful story of how mentorship changed his life. Initially struggling at a crossroads in his career, Toby turned to Agents Together for support as a mentee, finding direction and invaluable advice that gave him the confidence to move forward. What’s even more remarkable? It didn’t cost him a penny.
Now, Toby is paying it forward by becoming a mentor, offering the same guidance to someone else in need. The experience not only helped his mentee thrive but also brought Toby a sense of fulfillment and growth. Whether you're looking for support or you're ready to give back, Agents Together offers a unique opportunity to make a real impact in the property industry.
Listen to this episode, and find out how you can get involved. Share your thoughts in the comments, could mentorship be the next step in your career?

May 17, 2025 • 45sec
If you are Looking to Grow your Estate Agency Business... - Ep. 2206
Unlock Your Estate Agency’s Potential with Christopher Watkin!
If you're an estate agent looking to take your business to the next level, you need to hear what Adam Mackay from Mackay Property has to say about Chris Watkin. Since 2014, Adam has been working with Chris, and the results speak for themselves. Chris isn't just a supplier of services, he’s a mentor, a friend, and someone who truly cares about your success.
In this episode, Adam shares how Chris’s expert advice, practical strategies, and relentless support have helped him grow his business and improve his career. With Chris’s help, estate agents can benefit from proven techniques that make a real difference in an increasingly competitive market. Whether you need fresh insights, accountability, or just a push to take things to the next level, Chris is the one to help.
Listen now if you're serious about growing your estate agency, don't miss out on this opportunity to learn from one of the best.

May 16, 2025 • 1h 17min
UK Property Market Stats Show - Week 18 2025 - Ep.2205
UK PROPERTY MARKET WEEKLY UPDATE
Welcome to the 18th UK Property Market Stats Show of 2025, your go to weekly TV show on the UK Property Market on YouTube
This week, I’m joined by Simon Gates, as we delve into the key property market headlines for 18th week of 2025 ending on the 11th May 2025.
The YouTube Show
https://youtu.be/-tl_5WEIyLQ
✴️ UK Property Market Highlights this week
✅ Listings (New Properties on the Market)
34.9k new listings this week (last week 42.6k)
Last week was a Bank Holiday week - meaning many numbers are lower than normal)
YTD 5% higher than Week 18 of 2024 YTD and 10% higher YTD compared to 2017/18/19.
✅ Price Reductions (% of Resi Stock)
22.9k Price Reductions this week - Monthly Run Rate in reductions - 1 in 7.5 of Resi Sales stock per month is being reduced (which represents 13.4%).
For comparison, 12.1% average in 2024, though the long-term 5-year average is 10.6%.
✅ Total Gross Sales (Agreed Sales)
23.4k UK homes sold STC this week (last week 28.3k)
YTD - The number of Sold STC Resi homes are 8% higher compared to 2024 (469k Sales agreed YTD 2025 vs 433k YTD 2024) and 17% higher than 2017/18/19 YTD levels (399k).
✅ Sell-Through Rate (Monthly in Arrears)
April’s sale run rate of 15.36% of Resi stock sold stc (ie 15.36% of Estate Agents properties on the market went sale agreed). March’s was 16.3%. 2024 monthly average: 15.3%. Long-term 8-year average: 17.9%.
✅ Sale Fall-Throughs
5,415 Sale fall-thrus last week from Resi Sale Sales Pipeline of 453k UK homes sale agreed (sold stc).
Another method is that week’s sale fall thrus as a % of gross sales that week. This week, that is 23.2% (last week 23.6%). Just below the 7-year average of 24.2%, and well below the 40%+ levels post-Truss Budget (Autumn 2022).
In April, as a whole, 5.51% of sales in the UK agents pipelines fell thru. For comparison, 2024 average: 5.36%.
✅ Net Sales (Gross sales for the week less Sale Fall Thrus for the week)
18k net sales this week (21.9k last week), compared 2025 weekly average of 20k.
2025 YTD is 6% higher than compared to 2024 YTD and 11.5% higher than YTD 2017/18/19.
Local Focus this week
Salisbury
Graphs
Available for use in free valuations / internally. Please dont publish these on social media without my OK. Reason - my fee paying clients use them - so its not fair on them https://we.tl/t-PLMrlkC4zE

May 15, 2025 • 5min
How Much Of Your Estate Agency Could You Outsource? - Ep. 2204
How Much of Your Estate Agency Could You Outsource?
In this episode, Iain White discusses how outsourcing could revolutionise your estate agency business. Could it be the key to reducing overheads and increasing efficiency?
Iain explores the growing trend of outsourcing in the property market and shares his thoughts on how it can transform your operations. He discusses the tasks that can be outsourced, from inbound telephone calls to sales progression, and how partnering with experts can improve service quality. He also looks at how outsourcing can reduce headcount while increasing skill levels and profitability.
Iain believes that outsourcing doesn’t mean losing control but rather gaining flexibility, particularly when it comes to managing your pipeline, viewings and even marketing. He shares examples of agencies who have embraced outsourcing and are seeing faster sale times and improved client satisfaction.
If you’re looking for ways to streamline your business and reduce costs, this episode is for you. Listen now, and share your thoughts in the comments. Don’t forget to pass it on to your colleagues in the industry.

May 14, 2025 • 8min
Could Proptech solve conveyancing issues? - Ep. 2203
Can PropTech Solve the UK Property Market's Conveyancing Woes?
The UK property market is grappling with frustrating delays in the conveyancing process, causing headaches for estate agents and clients alike. But could PropTech provide the solution? In this episode, we chat with Sally Holdway, LawTech strategist and co founder of The Homeowners Passport, about how technology is revolutionising the way we handle conveyancing.
Sally dives into how PropTech can help solicitors tackle common issues more efficiently. With digital tools, solicitors can address preemptive enquiries, streamline paperwork, and speed up processes like title deed reviews, all before they would have been raised in the past. These innovations help make the transaction process quicker, smoother, and more reliable, benefiting both estate agents and their clients.
If you're keen to accelerate your sales and improve your clients' experience, this episode offers valuable insights on how technology is transforming the conveyancing process in the UK property market. Listen now, and share your thoughts on how PropTech is impacting your business!


