Letting & Estate Agent Podcast
Christopher Watkin
The Letting & Estate Agents Podcast
Having worked for some of the biggest names in the industry, Christopher now offers advice, actions and opinion in helping letting and estate agents grow their lettings and estate agency's. Christopher has proven methods on how to attract landlords and house sellers and helps many agents, using a technique that is designed (if implemented correctly) to grow any agency's turnover by at least 20% to 30% year on year. Its hard work and it requires buckets loads of patience though
Having worked for some of the biggest names in the industry, Christopher now offers advice, actions and opinion in helping letting and estate agents grow their lettings and estate agency's. Christopher has proven methods on how to attract landlords and house sellers and helps many agents, using a technique that is designed (if implemented correctly) to grow any agency's turnover by at least 20% to 30% year on year. Its hard work and it requires buckets loads of patience though
Episodes
Mentioned books

Jun 22, 2025 • 7min
Estate Agents shouldn't bother with a Personal Brand - Ep. 2242
Why Personal Branding Might Be a Waste of Time for Estate Agents | Rob Graves Shares His Secrets...
In this episode, estate agent coach Rob Graves reveals why personal branding might not be as crucial as many believe in the property industry. As a former estate agency director turned coach, Rob shares his experience on building a business that works for you, not the other way around.
Rob explains why focusing on growing a strong lettings book or improving your business systems could be more valuable than investing time and money into a personal brand. He talks about how personal branding can sometimes become an ego trip, rather than a practical tool to help grow your business.
If you're an estate agent looking to improve your profits and create a business that lasts, this episode is packed with essential insights. Don’t miss it, listen now and learn how to build a business that works for you!

Jun 21, 2025 • 8min
Why are Corporate CEO's so shy? - Ep. 2241
Why Are Estate Agency CEOs So Shy? Russell Quirk's Bold Take!
In this eye opening episode, Russell Quirk, one of the most talked about figures in the UK property world, tackles a question that’s been on his mind for years: Why are so many estate agency CEOs so camera shy? It’s a discussion that doesn’t hold back, as Russell explains how the lack of visibility from the leaders of major agencies is holding the sector back.
Russell argues that when CEOs shy away from the spotlight, they miss out on a chance to build their brand, engage with staff, and lead their businesses with credibility. In a market where competition is fierce, why aren’t the leaders of firms like Connells, LSL, and Savills speaking out more? And how does this silence impact not just potential customers, but the people within these companies as well?
If you’re in the property industry, you won’t want to miss this thought provoking conversation. Listen now, leave a comment with your thoughts, and join the discussion on how CEOs can help shape the future of estate agency.

Jun 20, 2025 • 54min
UK Property Market Stats Show - Week 23 2025 - Ep.2240
UK PROPERTY MARKET WEEKLY UPDATE
Welcome to the 23rd UK Property Market Stats Show of 2025, your go to weekly ‘TV show’ on the UK Property Market on YouTube
This week, I’m joined by Steph Walker-Vass, boss lady of TAUK as we delve into the key property market headlines for 23rd week of 2025 ending on the 15th June 2025.
The YouTube Show
https://youtu.be/0M9NCYaPww0
✅ Listings (New Properties on the Market)
37.6k new listings this week (last week 39.3k)
YTD 5% higher than Week 23 of 2024 YTD and 8% higher YTD compared to 2017/18/19.
✅ Price Reductions (% of Resi Stock)
27.4k Price Reductions this week (last week 27.9k)
Monthly Run Rate in reductions - 1 in 7.1 of Resi Sales stock per month is being reduced (which represents 14%)) …13.4% the month before
For comparison, 12.1% average in 2024, though the long-term 5-year average is 10.6%.
✅ Total Gross Sales (Agreed Sales)
28.1k UK homes sold STC this week (last week 28.6k)
YTD - The number of Sold STC Resi homes are 8% higher compared to 2024 (608k Sales agreed YTD 2025 vs 562k YTD 2024) and 16% higher than 2017/18/19 YTD levels (524k).
✅ Sell-Through Rate (Monthly in Arrears)
May’s sale run rate of 16.1% of Resi stock sold stc (ie 16.1% of Estate Agents properties on the market went sale agreed). 15.36% last month
2024 monthly average: 15.3%. Long term 8 yr average: 17.9%.
✅ Sale Fall-Throughs
6,421 Sale fall-thrus last week from Resi Sale Sales Pipeline of 479k UK homes sale agreed (sold stc).
Another method is that week’s sale fall thrus as a % of gross sales that week. This week, that is 22.8% (last week 23.5%). That is below the 7-year average of 24.2%, and well below the 40%+ levels post-Truss Budget (Autumn 2022).
May’s figure 5.84% of sales in the UK agents pipelines fell thru. For comparison, April ’25 - 5.51%. 2024 average: 5.36%.
✅ Net Sales (Gross sales for the week less Sale Fall Thrus for the week)
21.7k net sales this week (21.9k last week), compared 2025 weekly average of 20k.
2025 YTD is 6% higher than compared to 2024 YTD and 11.4% higher than YTD 2017/18/19.
✅ Lettings Stats
Local Focus this week
Southport
Graphs
Available for use in free valuations / internally. Please dont publish these on social media without my OK. Reason - my fee paying clients use them - so its not fair on them https://we.tl/t-Wwr5CXYQwN

Jun 19, 2025 • 11min
The secret sauce to Estate Agency success - Ep. 2239
Unlock the Power of Storytelling in Estate Agency: Boost Your Success!
In today’s competitive property market, standing out is more important than ever. So, what’s the secret to success? Storytelling! Join estate agent Adam Mackay from Mackay Property as he explains why storytelling is the key to building stronger connections and driving success in your estate agency.
In this episode, Adam shares how storytelling can transform your approach to valuations, negotiations, and client relationships. Rather than relying on dry facts and figures, storytelling taps into emotions, making your property listings memorable and relatable. By connecting with clients on a deeper level, you can build trust and influence decisions far more effectively than with logic alone.
If you’re ready to elevate your approach and create lasting impressions, this episode is a must listen. Adam offers practical insights that can help you craft powerful stories that resonate with your clients and ultimately boost your sales.
Don’t miss out! Listen now and learn how storytelling can set you apart from the competition. We’d love to hear your thoughts, so leave a comment or share your own stories in the comments section.

Jun 18, 2025 • 5min
My highest performing agents are women - Ep. 2238
Why Women Are Leading the Way in Estate Agency: The Rise of Self Employed Agents.
In the ever evolving property market, something exciting is happening: women are dominating the self employed estate agency sector. Ian Preston, of Preston Baker, shares the compelling reasons why his top performing agents are predominantly women and how the self employed model is making success a direct result of hard work and merit.
In this episode, Ian explains how the self employed model offers a unique opportunity where agents are paid based on what they produce, breaking free from the biases and pay gaps often seen in traditional employment structures. He also touches on the growing trend of empathy and relationship building becoming key attributes in successful estate agents, skills that many women naturally excel in.
The conversation highlights how this meritocratic system is not only driving better results but also encouraging more women to rise to leadership positions in estate agency. Ian’s insight into the changes taking place in the industry offers a refreshing look at what’s possible when barriers are removed and talent is allowed to shine.
Tune in to discover how this shift is transforming the property business, and let us know your thoughts in the comments. Do you think the self employed model could be the future for the property market?

Jun 17, 2025 • 4min
The 3 biggest mistakes Estate Agents with their marketing - Ep. 2237
The 3 Biggest Mistakes Estate Agents Are Making with Their Marketing in 2025!
Are your marketing efforts in 2025 up to scratch? In this episode, marketing expert Reena Patel shares the top three mistakes that many estate and letting agents are making, and how you can avoid them.
Firstly, relying too much on AI tools like ChatGPT without properly checking the output is a big issue. While AI is a great tool, it can often include mistakes like American spellings or emojis that don’t suit your brand. Simply copying and pasting content can give the game away, so it’s essential to proofread and ensure everything aligns with your professionalism.
Next, many agents focus too much on sales, forgetting the importance of building long term relationships. As Reena points out, it’s the agents who stay in touch and genuinely engage with clients who are most likely to see success when those clients are ready to buy or sell years down the line.
Finally, a surprising number of agents fail to follow up on leads from major property platforms like Rightmove and Zoopla. If you’re paying for these listings, you must nurture every lead, even if they’re just browsing. Failing to do so could mean missing out on valuable opportunities.
If you want to take your marketing strategy to the next level and avoid these costly mistakes, this episode is for you. Don’t miss out, hit play now!

Jun 16, 2025 • 14min
Why is the conveyancing process broken? - Ep. 2236
Why is the Conveyancing Process Broken in 2025? The Hidden Challenges Affecting Estate Agents...
In this episode, Sally Holdway explains why it’s now taking an average of 19 weeks for a property transaction to go from sale to completion in 2025. From the growing complexities of conveyancing to the impact of referral fees, Sally sheds light on the issues that are slowing down the process.
With new regulations, added paperwork, and the ongoing challenge of finding experienced conveyancers, it’s clear that the industry is facing a perfect storm. Sally also discusses the importance of material information and how estate agents can help speed things up by ensuring more comprehensive property details are provided upfront.
This episode also touches on the role of government intervention and how the push for digital solutions could revolutionise the conveyancing process in the near future. If you’re an estate agent or involved in the property market, understanding these challenges could help you navigate today’s increasingly complex environment.
Tune in, share your thoughts, and don’t forget to comment below! Let’s get the conversation started.

Jun 15, 2025 • 4min
Estate Agents: Podcast vs Video - Ep. 2235
Why Every Estate Agent Should Start a Podcast: Rob Graves Shares His Expert Tips...
In today’s competitive property market, estate agents need to stand out, build trust, and engage with potential clients in unique ways. But have you considered the power of podcasts? Rob Graves from Key Coaching Ltd. explains why podcasts can be a game changer for your business.
Rather than relying on traditional video content, which can be costly and time consuming, podcasts offer a more accessible way to connect with your audience. Rob reveals how focusing on local stories and showcasing the area can not only build your brand but also strengthen ties with the community. Plus, he shares why storytelling is so effective at influencing decisions and how you can use it to your advantage.
If you’re ready to grow your estate agency, boost your visibility, and create lasting relationships with clients, this episode is for you. Tune in now and start thinking about your very own podcast!

Jun 14, 2025 • 50min
The Property Redress Scheme vs Watkin - Ep. 2234
I recently sat down with Sean Hooker, Head of Redress & Ombudsman Office at The Property Redress Scheme, for a frank and open conversation about the real challenges letting agents face when it comes to complaints, redress, and regulation.
💬 We covered it all:
Do redress schemes really favour tenants and landlords?
Are adjudicators truly in touch with the day to day reality of agency life?
Should rogue tenants face consequences like agents do?
And is it time for redress schemes to evolve with the industry, not just sit in judgement of it?
Letting agents up and down the country often tell me they feel like the complaint system is stacked against them, slow, inconsistent, and bureaucratic. So I put those concerns directly to Sean.
To his credit, he didn’t dodge the difficult stuff.
👀 Whether you’re an agent, supplier, or landlord, this interview is worth your time. It’s not about taking sides, it’s about asking better questions and pushing for fairer answers.

Jun 13, 2025 • 1h 18min
UK Property Market Stats Show - Week 22 2025 - EP.2233
UK PROPERTY MARKET WEEKLY UPDATE
Welcome to the 22nd UK Property Market Stats Show of 2025, your go to weekly ‘TV show’ on the UK Property Market on YouTube
This week, I’m joined by Rob Smith, boss man of Hunters, Whitegates & Northwoods as we delve into the key property market headlines for 22nd week of 2025 ending on the 8th June 2025.
The YouTube Show
https://youtu.be/e6wchVvd5AU
✅ Listings (New Properties on the Market)
39.3k new listings this week (last week 31.9k - which was a Bank Holiday)
YTD 6% higher than Week 22 of 2024 YTD and 8% higher YTD compared to 2017/18/19.
✅ Price Reductions (% of Resi Stock)
27.9k Price Reductions this week (last week 21.9k - again Bank Holiday the week before)
Monthly Run Rate in reductions - 1 in 7.1 of Resi Sales stock per month is being reduced (which represents 14%) …13.4% the month before
For comparison, 12.1% average in 2024, though the long-term 5-year average is 10.6%.
✅ Total Gross Sales (Agreed Sales)
28.6k UK homes sold STC this week (last week 25k)
YTD - The number of Sold STC Resi homes are 8% higher compared to 2024 (581k Sales agreed YTD 2025 vs 535k YTD 2024) and 16% higher than 2017/18/19 YTD levels (499k).
✅ Sell-Through Rate (Monthly in Arrears)
May’s sale run rate of 16.08 of Resi stock sold stc (ie 16.08% of Estate Agents properties on the market went sale agreed). 15.36% last month
2024 monthly average: 15.3%. Long term 8 yr average: 17.9%.
✅ Sale Fall-Throughs
6,713 Sale fall-thrus last week from Resi Sale Sales Pipeline of 479k UK homes sale agreed (sold stc).
Another method is that week’s sale fall thrus as a % of gross sales that week. This week, that is 23.5% (last week 21.7%). That is below the 7-year average of 24.2%, and well below the 40%+ levels post-Truss Budget (Autumn 2022).
May’s figure 5.84% of sales in the UK agents pipelines fell thru. For comparison, April ’25 - 5.51%. 2024 average: 5.36%.
✅ Net Sales (Gross sales for the week less Sale Fall Thrus for the week)
21.9k net sales this week (19.6k last week), compared 2025 weekly average of 20k.
2025 YTD is 6% higher than compared to 2024 YTD and 11.2% higher than YTD 2017/18/19.
Local Focus this week
Stockport
Graphs
Available for use in free valuations / internally. Please dont publish these on social media without my OK. Reason - my fee paying clients use them - so its not fair on them https://we.tl/t-xM8meJ1nSN


