

21st Century Entrepreneurship
Martin Piskoric
The 21st Century Entrepreneurship Podcast is a 4 x Gold-Award weekly show that features interviews with cutting-edge leaders and successful entrepreneurs. We talk about the fundamentals of starting and growing a business, achieving and maintaining success, as well as the difficulties of entrepreneurship and its future. Subscribe to the 21st Century Entrepreneurship Podcast and never miss an episode, so you can stay on top of the curve and gain the knowledge you need to succeed in today's competitive landscape.
Episodes
Mentioned books

Oct 1, 2022 • 27min
Jodi Krangle: The Voice of Authenticity in Branding
MUSIC: Time Will Tell album, Jodi KrangleJodi Krangle is a voiceover artist who understands the importance of authenticity and delivering a message effectively. As the voice of a brand, she knows that it's all about being a real person that people can connect with. Get useful tips from Jodi on how to create a deeper, more meaningful connection with your consumers through sound.Jodi voiced national and international commercial campaigns for companies like Bissell, Kraft/Capri Sun and Visit Orlando, narrated documentaries, corporate & web/explainer videos for Fortune 500 companies and have been the narration voice for shows on both Slice Network in Canada and HGTV in the US.Josi Krangle won the Sova Award for outstanding narration demo. Being nominated for and winning this award is a big honor, as it is judged by one's peers. Winning an award is a big honor, and something that every voice actor should strive for. "I would say the biggest transformation has been in my mindset and how I view work. Before, I always saw work as something that I had to do in order to make money. And now, I see it more as an opportunity to help people and add value to their lives. This change in perspective has allowed me to approach my work with a lot more joy and enthusiasm. And as a result, I've been able to be more successful in my career."As a voiceover artist, Jodi Krangle understands the importance of context. She knows that in order to deliver a message effectively, she needs to understand not only the words being said, but also the situation in which they are being said. The music and tone that her clients want to use will give her clues as to how they want their voice to sound. Her job is to then take that and deliver it in a way that feels natural and conversational, even if she is just reading from a script.Find out more about Jodi and her work, and get useful takeaways like the following:The thing about voiceover is that it's all about authenticity. You have to be yourself and believe in what you're saying, because if you don't care, neither will your audience. When you're the voice of a brand, you have to be a real person that people can connect with.It is clear that sound plays a vital role in evoking emotion and creating a connection with brands. Those who ignore the sound of their brand are missing out on an opportunity to create a deeper, more meaningful connection with their consumers.An audio logo should evoke the desired emotion in customers by speaking to the company's brand DNA. brainstorm with the company to get a feel for what they are trying to achieve and use this information to create a sound that is unique to them. This will make the audio logo more effective in creating an emotional reaction in customers.

Sep 22, 2022 • 37min
James Bayly: Escape the Data Dark Ages
James Bayly, CEO of SubQuery, discusses the challenges of decentralizing data infrastructure and how his company is working to build a decentralized data network. Bayly explains that many of the core infrastructure solutions are still quite centralized and that decentralized data networks could offer more reliable and safe access to data. He also discusses how such a network would be structured and how users would be rewarded for participating. SubQuery allows you to index data off the chain and into a traditional database, making it possible to query and sort data in a way that isn't possible with blockchains alone. This makes for a better user experience and more intuitive applications.

Sep 19, 2022 • 30min
Becky Robinson: Cut Through the Noise and Create a Bigger Online Audience
Becky Robinson is the Founder and CEO of Weaving Influence, a company that helps authors and thought leaders create optimal exposure for their books, blogs, and services. She is also the host of the Book Marketing Action Podcast, where she shares content bi-weekly to help authors take action to expand the audiences for their books and work. In addition to sharing about marketing topics, she also talks about publishing choices, social media trends and all the milestones someone experiences from the moment they have an idea for a book.Becky has a passion for helping people reach their goals, and she has used her decade of experience in the industry to write her new book, Reach (Berrett-Koehler Publishers, April 2022). This book provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. It offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Additionally, it helps readers overcome discouragements, create and repurpose content, and focus on everyday activities that will spread their ideas.

Sep 16, 2022 • 39min
Michael Moon and Steven Gans: How to Make Better Decisions in the Age of Chaos
Decisions are about change. To make effective decisions, you need to understand how change works. Change can happen at different levels, from small improvements to big paradigm shifts. Change happens at different speeds, too - some changes are immediate while others take longer to manifest. There are different types of changes, too. Some changes are pre-determined by what will bring joy, pleasure, or happiness. Other changes are more mindful decisions. And some changes are pivotal decisions that should be made with a well-oiled system in place to avoid bias. Michael Moon and Steven Gans are working on a project called "Decisions Zen”, which is a book about how to make better decisions faster, easier, and with less stress. Michael Moon is an author, speaker, and advisor who helps entrepreneurs and executives create disruptive innovation and transformational change. He is the author of Firebrands: Building Brand Loyalty in the Internet Age and Gratitude Protocols: Practical Habits of Solitude, Gratitude, and Abiding Love. Moon is a thought leader in the areas of transmedia branding, customer engagement, and personal growth. He has worked with some of the world's largest brands, including Adobe, Apple, Boeing, Disney, Gap, Nokia, and Warner Bros. Moon's work reflects his belief that we all have the potential to create positive change in our lives and in the world.Dr Steven Gans is the founder and former chairman of the London Institute for Management Studies. He was previously a Professor and Supervisor at Antioch University in California. He is the author of Just Listening: Ethics and Therapy by Steven Gans and Leon Redler. He is an expert in the field of Active / Reflective listening. He is also a facilitator and mentor and has worked with many different people in many different capacities. He is known for his dedication, enthusiasm, and ability to always see the positive in any situation. He is a great listener and motivator and is someone who genuinely cares about helping others. He is an absolute treasure and anyone would be lucky to have him in their life.

Sep 9, 2022 • 31min
Corey White: How to Protect Your Business from Cyber Attacks
Corey is a proven entrepreneur with a focus on security and innovation. He has a people-centric approach to life and leadership, which has led to success in his 25 years in the security industry. In this episode, we'll be discussing the importance of cybersecurity and how it can help protect your business from data breaches. We'll also be talking about the different types of security measures that you can put in place to help keep your data safe. Finally, we'll provide some tips on how to select a reputable cybersecurity firm to help you protect your business.

Sep 5, 2022 • 20min
Charlotte Dunford: Immigrants' Journey To Success In The United States
Charlotte is an entrepreneur and the Managing Partner of Johns Creek Capital – an investment managing company that focuses on mobile home park investments, with a total investor subscription amount of over $4.2M.Numbers-wise, they currently have 20 park investments, and Charlotte herself has also created over $500k in asset value in the past 12 months.Charlotte really comes from humble beginnings and is a first-generation American citizen and college graduate after leaving China with just her belongings at age 16.

Sep 2, 2022 • 36min
RT Custer: Building a Watch Company
RT Custer is a leading figure in the watch industry, with his company Vortic Watch Company rapidly expanding. Vortic Watch Company is a luxury wristwatch engineering & manufacturing company in Colorado. Pairing classic watchmaking techniques and traditions with innovative, modern technology using gorgeous, antique, American-made pocket watch movements to create bespoke wristwatches. He is also the Chief Revenue Officer of Carter & Custer Agency. Custer helps entrepreneurs navigate business ownership through mentorship and community involvement. He is an experienced investor and advisor in consumer products companies and is a sought-after speaker and podcast guest. Custer is a passionate advocate for American manufacturing and the success of small businesses. He is committed to helping others achieve their goals and realise their full potential. Through his companies and appearances, RT Custer leaves a lasting impression on all those he meets.

Aug 31, 2022 • 24min
Drew Glover: 3 Key Factors for Success When Growing a Fintech Startup
Drew is the co-founder of Fiat Growth, a growth marketing consultancy that specializes in Fintech. He's passionate about Fintech because he believes that everyone deserves access to financial services that simplify life and help build wealth. However, he recognizes that the current acquisition funnel for Fintech companies is too complicated. That's why he and his team are dedicated to helping companies simplify their acquisition funnel for growth. To date, they've helped companies like Chime, Even, Sundae, breeze., Steady and CoinOut.In this episode, Drew shares his insights on the key factors for success when it comes to growing a Fintech startup, the importance of branding in today's business landscape, business models, and marketing channels for reaching new customers, as well as personal questions such as his most important values. Whether you're a startup or a multi-billion dollar company, this episode is packed with useful information that can help you grow your business.

Aug 26, 2022 • 23min
Pete Bernardo: How to Build a Business by Scratching Your Own Itch
Pete is the Co-Founder and CEO of Punchlist, an annotation platform that allows teams to give each other feedback directly on graphics, images, websites, and pdfs. The 2-year-old startup has 14,000+ paying users in 39 countries, including companies like Shopify and Subway. Pete has also raised $2M and previously graduated from Techstars Atlanta in 2022. Pete worked as a designer and project manager at multiple agencies for 15 years, helping to construct projects for notable companies such as CNN, American Express, Microsoft, and Ben & Jerry's. He then left his job to teach himself how to write code so that he could build a solution to address the issues he saw in all of those previous projects. Pete spent many late nights and weekends building Punchlist alone before finally deciding to build a team. Thanks to his dedication and hard work, Punchlist is now a successful startup with thousands of satisfied customers.

Jul 28, 2022 • 21min
Martha Saunders: The Importance of Change and Motivation in Education
Prof. Dr Martha Dunagin Saunders has served as an academic and university leader for over 30 years. She is an expert in public relations and crisis communication and has won multiple awards. As the President of the University of West Florida, Saunders established the UWF Innovation Institute, Center for Cybersecurity, and the Office of Equity and Diversity. She also oversaw the reorganisation of the institution's colleges and the creation of two new named colleges. Saunders' vision for UWF is to grow beyond its regional comprehensive university beginnings and become a leader in innovation and cutting-edge academic programs. In this episode, she discusses her career journey, the importance of change and motivation in education, and her views on the future of universities. Dr Saunders also offers advice for aspiring university leaders and shares her daily routine.