

Shannon Waller's Team Success
Shannon Waller
Shannon Waller, author of The Team Success Handbook, has been the entrepreneurial team expert at Strategic Coach® since 1995. Shannon Waller’s Team Success podcasts are a series of insights around teamwork and success that she’s gained from working with entrepreneurs.
Episodes
Mentioned books

Dec 4, 2025 • 16min
Breaking The Perfectionism Trap
Are you holding yourself—or your team—to an impossible standard? In this episode, Shannon Waller unpacks the real differences between high standards and perfectionism. She also explains how to build a culture of confidence, speed, and accountability so your team can deliver great results, move faster, and actually enjoy the process—without getting stuck chasing an unattainable ideal.
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Show Notes:
Having high standards helps you feel confident and stay clear on what really matters, unlike perfectionism, which can drain your energy and slow you down.
Perfectionism usually comes from fear—fear of messing up or not being good enough—while high standards come from caring about great results.
Aiming for “really good” instead of “perfect” will help you get more done, faster, and with less stress.
The 80% Approach™ is a great way to keep projects moving forward. Instead of trying to do everything yourself or make every detail flawless, take your work to 80% complete and then hand it off so others can add their expertise. It’s an easier, more collaborative way to avoid getting stuck chasing “perfect.”
It’s all about teamwork, letting go of control, and trusting that “good and moving forward” beats “perfect and stalled.”
When your team shares the workload and plays to their strengths, things flow better and no one hangs on to tasks out of worry.
Make your standards clear and explain why they matter. When people understand the purpose, they step up with better quality.
Don’t worry if things aren’t perfect; mistakes are just opportunities to learn and improve next time.
Perfectionism is often a habit we inherit; choose to shift your mindset to focus on progress, not perfection.
Not every task needs your full-on perfectionist energy—save that for what truly matters to you.
When you combine high standards with smart teamwork and self-awareness, you create a culture where trust and innovation thrive.
Resources:
Kolbe A™ Index
The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy
The 80% Approach by Dan Sullivan
Unique Ability®
Multiplication By Subtraction by Shannon Waller
Transforming Experiences Into Multipliers

Nov 20, 2025 • 16min
Integrity Starts Within: Leading From Your True Strengths
What does integrity really mean, and how does it change the way you show up for your team? In this episode, Shannon Waller explains why it’s the foundation for trust, clarity, and consistent results in business. She also shares practical ways to align with your true strengths and create teams where everyone can contribute their best.
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Show Notes:
Integrity isn’t just how you show up for others; it’s about being truly whole with yourself.
When you’re honest about what comes naturally to you, everything feels easier and smoother.
Ignoring your strengths or forcing yourself into a role that doesn’t fit typically leads to friction and drama.
The more you understand yourself, the more likely you’ll love what you do every day.
People you can count on usually know themselves really well; that’s the kind of self-awareness teams thrive on.
It’s not always easy, but it helps to be brave enough to pause, check in with yourself, and admit when something just isn’t a good fit.
Being authentic is contagious. When you’re comfortable in your own skin, your energy supports everyone around you.
Exploring who you truly are with profiles and assessments like Kolbe, PRINT®, CliftonStrengths®, and Working Genius® makes your work and your life so much richer.
Don’t be afraid to ask for help, use tech, or lean on coaching if you’re figuring out what fits best. You don’t have to do it alone.
Feeling whole on the inside makes it much easier to deliver on your promises and build the kind of team everyone wants to be part of.
Resources:
Kolbe A™ Index
Working Genius®
CliftonStrengths®
DiSC® Profile
PRINT®
Myers-Briggs®
Unique Ability®

Nov 6, 2025 • 16min
The Real Danger Of Comfort Zones
Are you still growing as a leader, or have you slipped into comfort mode? In this episode, Shannon Waller explores why ongoing leadership development is essential for entrepreneurial success and how embracing new challenges—and even a little discomfort—keeps you and your team dynamic, resilient, and thriving. Learn strategies for self-disruption, intentional learning, and genuine team growth.
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Show Notes:
Growth-minded leaders don’t coast; when you’re comfortable, it’s a sign to shake things up.
The world, your team, and your own thinking are changing fast, so staying curious (and humble) is part of the job.
Notice if energy or creativity feels flat—that’s your cue to try something new, however small.
Don’t let “status” turn into comfort; keep looking for ways to contribute and stretch yourself, even if it feels awkward at first.
The best disruptions start with you—not market forces, not your competitors, and not your team.
Surround yourself with people who challenge you, not just cheer for you. Being in a learning community keeps you fresh and inspired.
Sometimes, growth means admitting you don’t have all the answers and that’s not just okay, it’s leadership in action.
If you catch yourself resisting new tech or just sticking to familiar ways, be honest: Is it time for a reset or a break?
Find mentors and colleagues who will hold up a mirror and gently push you to think again. Trust and safety power real growth.
You set the tone: when you’re learning and stretching, your team feels invited to do the same.
Remember, it’s collaboration and care (not perfection!) that make leading a team both fulfilling and effective.
Try something brand new, even if you’re not great at it. Your own willingness to experiment is contagious.
If you’re bored or stale, set a bigger goal that excites you (and makes you nervous)—it’s the surest way to pull everyone forward.
Leadership is about caring—about your people, your clients, and your own development.
Resources:
KolbeCon
Genius Network®
EOS® Worldwide
No-Drama Leadership by Marlene Chism
From Conflict to Courage by Marlene Chism
The 4 C’s Formula by Dan Sullivan

Oct 23, 2025 • 30min
Teamwork That Actually Works
Are you playing to your strengths—or stuck slogging through steps that drain your energy? This episode explores how organizing and aligning your team’s areas of Unique Ability® can improve productivity and results. Discover practical strategies for visualizing processes, delegating wisely, and creating good handoffs so everyone can do what they do best—and love most—every day.
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Show Notes:
When everyone’s doing what they love and are great at, work feels lighter, faster, and way more fun.
This is your chance to make sure every person is running with their strengths, not getting bogged down by tasks that drain them.
Don’t get stuck doing things you’re merely competent at—aim to spend your best time in your “unique” zone and support your team to do the same.
Owning what you’re not good at is not only liberating, it’s the secret to better teamwork and smarter systems in any entrepreneurial business.
Try not to fall into “rugged individualism”; asking for help and relying on your team’s strengths isn’t just smart, it’s essential for real progress.
Pick one key process in your business and gather the team to map out each step and who’s responsible—simple changes here can lead to huge improvements.
Mapping out your team’s process together can uncover simple fixes and spark big ideas about how things could be easier.
If something feels complicated, document it visually; the bottlenecks and opportunities become much clearer, especially when you work as a group.
Process mapping isn’t just practical; it can actually be a lot of fun, especially if you break out the whiteboard or some sticky notes.
Try to bring a playful spirit to documenting and improving your processes—a little laughter and some big post-its can go a long way, and you might be surprised at how much your team enjoys it.
Good handoffs are everything: be clear, be kind, and let others shine instead of white-knuckling tasks you don’t enjoy.
When you pass the baton to the person who’s excited to run with it, your whole workflow speeds up and everyone’s energy goes up too.
When your team’s strengths line up with their tasks, friction disappears and the impact on your clients and business expands.
Watch out for the “delegation death grip”—if you’re finding it hard to let go of a task, you might be holding up the flow, even by accident.
Avoid “drive-by delegation”—tossing a task at someone without context or support almost always leaves them confused and slows everything down.
Tech tools help, but starting with a simple, hands-on process map makes everything smoother and less stressful down the line.
Don’t be afraid to shake things up; swapping roles or trying out new tech tools is just good sense when it keeps your team happy and your systems operating smoothly.
Training new team members gets easier with clear, visual guides for how things really work in your company.
Process mapping isn’t just for solving problems; it’s your secret weapon for onboarding new people and capturing valuable know-how, so it sticks with your company, not just your current team.
Resources:
Unique Ability®
Kolbe A™ Index
Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage
The Checklist Manifesto by Atul Gawande
The Impact Filter™

29 snips
Oct 9, 2025 • 1h 4min
How Hostage Negotiation Strategies Build Better Teams, with Derek Gaunt
Derek Gaunt, a former hostage negotiator and negotiation expert, shares his insights on building better teams through Tactical Empathy®. He emphasizes that leadership should foster trust rather than authority to encourage creativity. Derek explains how understanding and articulating others' perspectives can transform tough conversations. He introduces the CAVIAR mindset for preparing for difficult talks, and discusses the importance of documenting conversations for accountability. Removing perceived threats during discussions is key to unlocking open dialogue and innovation.

Sep 25, 2025 • 16min
Why It’s A Bad Idea To Protect Your Team
Do you believe shielding your team from tough realities helps them perform at their best? In this episode, Shannon Waller challenges leaders to look beyond good intentions and empower their teams by sharing the whole story. She also explains why trust, transparency, and real challenges, not protection, give entrepreneurial teams the confidence and capability to solve problems and drive growth.
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Show Notes:
Protecting your team from reality may come from a place of empathy and care, but it limits their growth and independence.
Trusting your team means giving them the full picture, even when it’s difficult.
Shielding people from challenges sends a message that they can’t handle complexity or bad news.
Transparency in leadership invites ownership and responsibility from your team instead of dependence.
Facing tough situations together builds team resilience and innovation.
Teams deprived of real information struggle to make strategic decisions and align with company goals.
True learning, confidence, and capability come from dealing with setbacks directly and adapting.
Organizing workflow is different from hiding reality; help your team do great work by managing priorities without hiding challenges.
Entrepreneurial leaders excel when they trust their teams to rise to challenges and participate fully in shaping business outcomes.
The best leaders share context and invite team input, knowing that creativity and solutions come from everyone, not just the top.
Real empowerment comes when your team feels capable, included, and trusted with even the hard truths.
Reflect on when you learned the most: was it when someone trusted you with responsibility or when they shielded you from reality?
Resources:
The Great Game Of Business: The Only Sensible Way To Run A Company by Jack Stack

Sep 11, 2025 • 14min
When The Wrong “Who” Holds You Back
Have you delegated a key responsibility but still find yourself constantly pulled back into the details? In this episode, Shannon Waller reveals how an underperforming team member keeps you stuck in the weeds, how to spot the red flags, and why making a change is essential for your growth and your company’s momentum.
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Show Notes:
The clearest sign you have the wrong “Who” is that they keep you operating in the weeds instead of freeing you up.
Your team members should be building capacity for the entire company, not creating bottlenecks that hold back your other A-players.
A key signal of a wrong “Who” is a consistent lack of proactive leadership and new ideas in their area of responsibility.
You must evaluate if a team member has hit their Ceiling of Complexity™ and can no longer grow with the company’s demands.
The fundamental question to ask is, “If I could rehire for this role today, would I choose this person again?”
Outgrowing a team member is not a failure but a natural consequence of ambitious entrepreneurial progress.
Holding on to the wrong person for too long causes you to lose momentum and ultimately leads to resentment.
Growth, not loyalty, should be the top criterion for evolving a team as the business levels up.
Your minimum standard for any role should be consistent performance at 80% or above of your defined success criteria.
The right “Who” for one stage of your company’s growth may not be the right “Who” for the next level.
You deserve a team that operates with the same unique, creative, and ambitious standards you hold for yourself.
Courageously making team changes ensures both business and personal freedom for what’s next.
Resources:
Who Not How by Dan Sullivan with Dr. Benjamin Hardy
Unique Ability®
Multiplication By Subtraction by Shannon Waller

Aug 27, 2025 • 50min
Why “Fail Forward” Leaders Build Enduring Companies, with Marissa Frois
How much does trust matter to your team’s performance? In this episode, Shannon Waller interviews Marissa Frois, CEO of The Entrepreneur’s Source, on how empathy, transparent communication, and a family-first culture create extraordinary results. Discover why leading with trust, openness, and a willingness to “fail forward” is the secret to long-term entrepreneurial growth and innovation.
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Show Notes:
Building true trust in your team is more important than being well-liked as a leader.
True transparency means being open and honest without a hidden agenda.
A team without trust becomes defensive, stagnant, and incapable of innovation.
The most successful leadership transitions blend the wisdom of the past with a readiness to “fail forward” into the future.
Transparent, two-way communication reduces resistance and drives company culture at every level.
Giving people a voice makes them more likely to embrace (and champion) change.
Empathy, positivity, and active inclusion are powerhouse leadership strengths that multiply team engagement.
Family-first values and work flexibility result in high retention, happier teams, and consistently rising results.
Encouraging risk-taking and learning from failure leads to greater innovation and accelerates growth.
True teamwork levels hierarchy, making Unique Ability® contribution more valuable than job titles.
Leadership clarity means setting high standards and addressing issues in conversation, not by multiplying policies.
Investing in your team’s well-being and development mirrors the value you create for clients.
Empathetic leadership is a strategic strength that builds respect and drives performance, not a weakness.
Resources:
The Entrepreneur’s Source
Kolbe A™ Index
Working Genius
CliftonStrengths®
PRINT®
The 4 C’s Formula by Dan Sullivan
The Positive Focus®
Transforming Experiences Into Multipliers
Unique Ability®
Never Split the Difference by Chris Voss
Ego, Authority, Failure by Derek Gaunt

Aug 14, 2025 • 40min
The Predictable Revenue Formula Every Entrepreneur Needs, with Kyle Mealy
Do you pour time and money into marketing and sales, only to wonder why some efforts work and others don’t? In this episode, entrepreneur and revenue strategist Kyle Mealy reveals The Next Level Revenue Formula, a simple but revolutionary system to track, measure, and scale revenue with confidence. Learn how to plug leaks, optimize spending, and finally know exactly where your next dollar will come from.
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Show Notes:
The best entrepreneurial lessons rarely happen in a straight line; every unexpected detour can become an asset when you’re willing to connect the dots and use what you’ve learned.
Don’t let a lack of formal sales or marketing training hold you back. Measuring, experimenting, and looking for patterns can reveal what actually works in your business.
You can have real confidence about your revenue and cash flow when you measure what matters rather than guessing or hoping for the best.
Kyle’s “Revenue Cascade” turns the buyer journey into a series of clear steps (like awareness, interest, and decision) so you can quickly spot where things are working and where they get stuck.
Forget about surface-level numbers like website visits; what really counts is how well you’re moving people along each step toward a sale.
If your business depends on just one superstar or “rainmaker,” it’s time to build a system everyone can use so you’re no longer vulnerable to a single point of failure.
Instead of worrying about how much you’re spending on sales and marketing, use ROASS (Return On All Sales And Marketing Spend) to see if those dollars are actually driving results.
Putting data first makes everything easier because you get to diagnose issues with numbers and fix what matters most, instead of relying on gut feelings.
Even modest improvements at the close of your sales process can make a huge impact, so celebrate those small tweaks that deliver big results.
You’re not alone if sales or marketing feels confusing; bringing everything into one measurable system makes it much simpler and a lot less stressful.
Building repeatable business systems means you can finally relax, knowing your success doesn’t rest on just one person’s shoulders.
Every entrepreneur becomes their own bottleneck until they systemize revenue generation.
The ultimate win: creating a company that manages and multiplies itself, giving you freedom to dream bigger and focus on what excites you next.
Resources:
The Next Level Revenue Formula: How Basic Math Can Yield Breakthroughs for Your Small Business by Kyle Mealy
EOS®
The Great Game of Business
Unique Ability®
Next Level Revenue
The Entrepreneur’s Guide To Cash Confidence
What Is A Self-Managing Company®?
Kolbe A™ Index
Entrepreneurial Leap Academy
More about Kyle

Jul 31, 2025 • 18min
Turning Fear into Your Greatest Competitive Advantage
Do you see fear as a roadblock—or as a catalyst for growth? In this episode, Shannon Waller reframes fear as a powerful tool for entrepreneurs and their teams. Discover how embracing uncertainty sparks innovation, builds resilience, and drives 10x success, and learn why the best leaders don’t avoid fear—they harness it.
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Show Notes:
Fear isn’t the enemy—it’s your brain’s way of saying, “Hey, this matters.”
Fear is built into the entrepreneurial journey and can actually fuel your biggest wins.
The fears that make you the most nervous usually hold the key to your next level of growth.
Truly great teams know that stepping into the unknown drives learning, experiments, and results.
The trick isn’t to avoid fear, but to channel it into action and resilience.
Being okay with fear keeps you pushing boundaries and stops you from getting stuck.
When you use fear on purpose, it amps up your energy and keeps you alert, especially when things are uncertain.
Most breakthroughs happen outside your comfort zone—embrace the butterflies.
Fear isn’t always the enemy; sometimes, it’s a sign you’re about to learn something interesting or chase a new opportunity.
Looking back, you’ll probably notice it was fear that pushed you into your biggest transformations.
Gathering up the nerve to do something new builds real skills and lasting confidence.
Pinpointing what you’re actually worried about makes tackling fear way more manageable.
Strategic Coach® tools like The Impact Filter™ and The Experience Transformer® help you make sense of fear and turn it into next steps.
Leading your team through rough patches by talking openly about their worries gets everyone moving forward together.
Creative solutions come from facing fears head-on, not sweeping them under the rug.
Don’t let fear hijack your brain—make it work for you, not the other way around.
Even when the world feels unpredictable, you’re still in the driver’s seat when it comes to how you show up.
Remind your team how many storms they’ve weathered already—they’re way more resilient than they think.
Just like muscles grow stronger from resistance, getting through scary stuff makes you tougher and smarter.
The entrepreneurs who thrive aren’t fearless, they just know how to handle doubt.
Resources:
The Gift Of Fear by Gavin De Becker
The Black Swan Group
Never Split The Difference by Chris Voss
Ego, Authority, Failure by Derek Gaunt
The Impact Filter™
Your Life As A Strategy Circle by Dan Sullivan
Transforming Experiences Into Multipliers


