Shannon Waller's Team Success

Do you pour time and money into marketing and sales, only to wonder why some efforts work and others don’t? In this episode, entrepreneur and revenue strategist Kyle Mealy reveals The Next Level Revenue Formula, a simple but revolutionary system to track, measure, and scale revenue with confidence. Learn how to plug leaks, optimize spending, and finally know exactly where your next dollar will come from. Download Episode Transcript Show Notes: The best entrepreneurial lessons rarely happen in a straight line; every unexpected detour can become an asset when you’re willing to connect the dots and use what you’ve learned. Don’t let a lack of formal sales or marketing training hold you back. Measuring, experimenting, and looking for patterns can reveal what actually works in your business. You can have real confidence about your revenue and cash flow when you measure what matters rather than guessing or hoping for the best. Kyle’s “Revenue Cascade” turns the buyer journey into a series of clear steps (like awareness, interest, and decision) so you can quickly spot where things are working and where they get stuck. Forget about surface-level numbers like website visits; what really counts is how well you’re moving people along each step toward a sale. If your business depends on just one superstar or “rainmaker,” it’s time to build a system everyone can use so you’re no longer vulnerable to a single point of failure. Instead of worrying about how much you’re spending on sales and marketing, use ROASS (Return On All Sales And Marketing Spend) to see if those dollars are actually driving results. Putting data first makes everything easier because you get to diagnose issues with numbers and fix what matters most, instead of relying on gut feelings. Even modest improvements at the close of your sales process can make a huge impact, so celebrate those small tweaks that deliver big results. You’re not alone if sales or marketing feels confusing; bringing everything into one measurable system makes it much simpler and a lot less stressful. Building repeatable business systems means you can finally relax, knowing your success doesn’t rest on just one person’s shoulders. Every entrepreneur becomes their own bottleneck until they systemize revenue generation. The ultimate win: creating a company that manages and multiplies itself, giving you freedom to dream bigger and focus on what excites you next. Resources: The Next Level Revenue Formula: How Basic Math Can Yield Breakthroughs for Your Small Business by Kyle Mealy EOS® The Great Game of Business Unique Ability® Next Level Revenue The Entrepreneur’s Guide To Cash Confidence What Is A Self-Managing Company®? Kolbe A™ Index Entrepreneurial Leap Academy More about Kyle

Do you see fear as a roadblock—or as a catalyst for growth? In this episode, Shannon Waller reframes fear as a powerful tool for entrepreneurs and their teams. Discover how embracing uncertainty sparks innovation, builds resilience, and drives 10x success, and learn why the best leaders don’t avoid fear—they harness it. Download Episode Transcript Show Notes: Fear isn’t the enemy—it’s your brain’s way of saying, “Hey, this matters.” Fear is built into the entrepreneurial journey and can actually fuel your biggest wins. The fears that make you the most nervous usually hold the key to your next level of growth. Truly great teams know that stepping into the unknown drives learning, experiments, and results. The trick isn’t to avoid fear, but to channel it into action and resilience. Being okay with fear keeps you pushing boundaries and stops you from getting stuck. When you use fear on purpose, it amps up your energy and keeps you alert, especially when things are uncertain. Most breakthroughs happen outside your comfort zone—embrace the butterflies. Fear isn’t always the enemy; sometimes, it’s a sign you’re about to learn something interesting or chase a new opportunity. Looking back, you’ll probably notice it was fear that pushed you into your biggest transformations. Gathering up the nerve to do something new builds real skills and lasting confidence. Pinpointing what you’re actually worried about makes tackling fear way more manageable. Strategic Coach® tools like The Impact Filter™ and The Experience Transformer® help you make sense of fear and turn it into next steps. Leading your team through rough patches by talking openly about their worries gets everyone moving forward together. Creative solutions come from facing fears head-on, not sweeping them under the rug. Don’t let fear hijack your brain—make it work for you, not the other way around. Even when the world feels unpredictable, you’re still in the driver’s seat when it comes to how you show up. Remind your team how many storms they’ve weathered already—they’re way more resilient than they think. Just like muscles grow stronger from resistance, getting through scary stuff makes you tougher and smarter. The entrepreneurs who thrive aren’t fearless, they just know how to handle doubt. Resources:  The Gift Of Fear by Gavin De Becker The Black Swan Group Never Split The Difference by Chris Voss Ego, Authority, Failure by Derek Gaunt The Impact Filter™ Your Life As A Strategy Circle by Dan Sullivan Transforming Experiences Into Multipliers

Is your team operating at full capacity, or have they settled into a comfortable routine? Many teams deliver quality results, but what happens when passion and engagement wane? You might find your talented team members holding back, doing just enough to meet expectations, while their true potential remains untapped. In this episode, Shannon Waller explains the subtle difference between excellent performance and Unique Ability®. Here’s how to ignite that spark of enthusiasm and creativity that elevates your team’s performance, keeping them energized and committed to your vision. Download Episode Transcript Show Notes: Unique Ability is a superior skill that you’re passionate about. Unique Ability® Teamwork means the right people are in the right seat using their areas of Unique Ability. The differences between 80% Excellent team work and 100% Unique Ability Teamwork are: Unique Ability teams self-manage because they’re intrinsically motivated and engaged in the work and the projects. Excellent teams produce 2x results, while Unique Ability teams produce 10x results. Unique Ability teams collaborate and support each other without competing with each other. Unique Ability teams play full out with a no “defense budget” attitude. Unique Ability teams are always learning and growing, becoming their own internal experts. Unique Ability teams use their past experience as research for improvements in new projects. Unique Ability teams are always alert, curious, responsive, and resourceful. The Experience Transformer® tool takes a completed project as a basis for learning. The tools asks: What worked or is working? Often this breaks down into technology, timing, or teamwork. What didn’t work? Usually this is a process breakdown, misunderstanding, misalignment, or miscommunication. Brainstorm: Knowing what we know now, what would we do differently? What’s the new course of action or strategy? Keep what’s working and fix what isn’t. DONT’s if you want to maximize your team’s engagement: Don’t shut down new ideas. Don’t micromanage. Don’t demoralize the team. Don’t let 80% effort go on without addressing it. “Sometimes you’re failing so slowly, you think you’re winning.” Resources: How To Expand Your Team’s Unique Ability® The 4 Performance Capabilities 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy Transforming Experiences Into Multipliers Kolbe A™ Index EOS®

Are you holding on too tightly to tasks that drain your energy or block your team’s growth? In this episode, Shannon Waller reveals the mindset shifts and practical tools that help entrepreneurs confidently delegate, let go of micromanagement, and elevate their teams. Discover how to create a bigger future by freeing yourself—and your business—from the delegation death grip. Download Episode Transcript Show Notes: Most entrepreneurs, even skilled delegators, have at least one area where they struggle to let go. Micromanagement often stems from a fear that no one else can meet your standards. Shifting from “doer” to “leader” requires letting go of tasks, even if you’re excellent at them. The root of micromanaging is usually a mindset of fear, uncertainty, or lack of confidence in others’ abilities. Recognizing and naming your fears around delegation are the first steps to overcoming them. There are two unhealthy delegation styles: the “death grip” (never letting go) and the “drive-by” (throwing tasks at others without clarity). Both micromanagement and drive-by delegation prevent your team from developing the skills and confidence they need to excel in their roles and drive progress forward. You must have a compelling “why” to motivate yourself to let go of tasks and delegate effectively. The Impact Filter™ is a powerful tool for clarifying your purpose, standards, and desired outcomes when delegating—and setting your team up for success. Telling best- and worst-case stories helps your team understand what great performance looks like—and what to avoid. Success criteria should be specific, measurable, and written down. Delegating “excellent” activities—things you do very well but no longer love—is often the hardest but most necessary step for growth. When you articulate your standards and expectations, you demonstrate trust in your team’s unique skills and empower them to meet (and often, exceed) those standards. Using tools like The Impact Filter transforms delegation from a risky handoff into a confident, collaborative process. Letting go of lower-value tasks frees you to focus on your areas of Unique Ability® and the bigger future you want to create. Regularly revisiting your “why” for delegating helps you avoid slipping back into old habits. When your brain is “on paper,” your team knows exactly how to win—and you can coach, not control, their progress. Resources: Unique Ability The Impact Filter TED Talk: Start With Why: How Great Leaders Inspire Action by Simon Sinek Time Management Strategies For Entrepreneurs (Effective Strategies Only) The 4 Freedoms That Motivate Successful Entrepreneurs The Checklist Manifesto by Atul Gawande Ego, Authority, Failure: Using Emotional Intelligence Like A Hostage Negotiator To Succeed As A Leader by Derek Gaunt The Black Swan Group EOS®

Are you feeling trapped by your role? Are you looking for more freedom? Shannon Waller asks, “What if you shift your perspective and adopt a partnership mindset?” Challenge the traditional hierarchical thinking that stifles collaboration and results. Instead, imagine an environment where you, and everyone around you, are liberated to contribute your Unique Ability® and show up as your most evolved self, regardless of status or title. Discover how this mindset fosters collaborative teamwork, amplifies contributions, and leads to results and growth, letting you to focus on creating immense value. Download Episode Transcript Show Notes: Ditch the hierarchy. Treat yourself and others as partners, not just bosses or subordinates, for true freedom and results. Role-based thinking hinders teamwork and collaboration. Bring your most evolved version of yourself to work. Instead of your authentic self, show your “front stage” best, even internally. Value people who are different from you; they can do what you can’t. Alignment on core values keeps the focus on collaboration toward shared goals. Put your ego and authority aside. Partnership means implied equality – focusing on contributing resources, skills, and effort toward shared goals, and sharing risks and rewards. The marketplace only cares if you create value; it doesn’t care about your status. Know yourself and your unique contributions. Focus on the situation and the other person, not just yourself, to be a great partner. Don’t be trapped by your role or title, even if it’s CEO. Redesign your job to match your unique contribution for greater impact and happiness. This partnership mindset allows you to work effectively with people at any status level. The goal is to give people freedom to do what they’re best at, play full out, speak up, and contribute fully. Dan Sullivan’s solution when team members struggle is to bring in another “Who” that can do that piece of the work effortlessly. The Strategic Coach® core values, or P.A.G.E., are: positive and collaborative teamwork being alert, curious, responsive, and resourceful focusing on growth and results providing an excellent first-class experience for clients Resources: Cy Wakeman’s books No Ego: How Leaders Can Cut the Cost of Workplace Drama, End Entitlement, and Drive Big Results The Reality-Based Rules of the Workplace: Know What Boosts Your Value, Kills Your Chances, and Will Make You Happier Reality-Based Leadership: Ditch the Drama, Restore Sanity to the Workplace, and Turn Excuses into Results Ego, Authority, Failure by Derek Gaunt Never Split The Difference by Chris Voss Who Not How by Dan Sullivan with Dr. Benjamin Hardy Kolbe CliftonStrengths® PRINT®

Do you praise departing team members—or subtly undermine them? In this episode, Shannon Waller breaks down why the way you talk about departures—good or bad—shapes your team’s trust, your reputation, and even who’ll want to work for you. Learn the hidden costs of venting, Dan Sullivan’s graceful approach, and the “true, kind, necessary” rule for classy goodbyes. Download Episode Transcript Show Notes: How you talk about former team members defines your reputation—both inside and outside your company. Venting about someone who left may feel good in the moment, but it’s a trust killer for your current team. If you speak poorly about others after they’re gone, your current team members will begin to wonder what you’re saying about them too. The way you handle goodbyes also tells your current team how you’ll handle tough moments with them. Every departure is a chance to demonstrate emotional maturity, even when it’s hard. Tough conversations should happen before someone departs. Great leaders turn departures into goodwill ambassadors, not burned bridges. Dan Sullivan’s magic phrase: “People leave for their reasons, not ours.” A-players avoid companies with a reputation for badmouthing former employees. If you can’t say something genuinely positive about a departure, silence is the wiser choice. Resources: The Self-Managing Company by Dan Sullivan Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage Team Success Episode: From Conflict To Courage, with Marlene Chism

Do you ever feel like your team is just going through the motions, missing that spark of connection? Are you noticing behavior that might be quietly undermining your culture? In this episode of Team Success, Shannon Waller dives into a crucial topic that can transform the way you interact with your team to create loyalty and trust. Tune in to learn how to enhance your team’s long-term performance through transformational behavior. Download Episode Transcript Show Notes: Transactional Behavior: Focuses on what can be obtained from others, treating them as mere tools or cogs in a machine. Transformational Behavior: Prioritizes growth, partnership, and collaboration, treating others as human beings and fostering a sense of togetherness. Examples Of Transactional Behaviors: Ignoring people in passing. Only reaching out when you need something. Skipping “please” and “thank you.” Being all business all the time. Evaluating people only by their outputs. Acting like hierarchy means superiority. Focusing on tasks rather than the purpose. Dropping tasks on others without context. Treating other people’s time as expendable. Being performative or fake. Failing to give feedback. Protecting turf or withholding information. Transformational Practices: Acknowledge and greet people. Show genuine interest in others’ lives and well-being. Use polite language and express gratitude. Bring your whole, most evolved self to work. Recognize efforts and learning, not just results. Treat everyone as a peer and partner. Connect tasks to the larger purpose. Provide context for tasks and decisions. Respect others’ time by being punctual and prepared. Be authentic and own up to mistakes. Offer constructive coaching. Share information freely and foster a culture of abundance. “People are sharp. Teams are well-rounded.” —Donald O. Clifton “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” —Maya Angelou To show up as a great team builder, as a great culture builder, as someone who is building the future of your company, examine these areas of your own behavior and take action immediately. Resources: “Taking Control Of Your Ego With Bestselling Author & Speaker Cy Wakeman,” Team Success Podcast 127 “The Referability Habits Mindset” free PDF download CliftonStrengths® website “The Entrepreneurial Attitude” free PDF download Simon Sinek’s TEDx Talk “Start With Why” The Impact Filter™ download Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan with Dr. Benjamin Hardy

Do you ever wish you could predict how a new team member will perform—before they even start? In this episode, Shannon Waller shares why she relies on profiles like Kolbe and PRINT® to build high-trust, high-performance teams. Discover how these tools help you delegate with confidence, eliminate mismatched roles, and leverage each person’s Unique Ability® so your entire team wins. Download Episode Transcript Show Notes: Profiles eliminate guesswork by revealing how team members naturally strive, think, and contribute. Trust and collaboration deepen when you understand a team member’s innate strengths, motivations, and problem-solving instincts. The Kolbe A™ Index reveals how someone takes action (their striving instincts) and in what situations they’ll resist taking action. CliftonStrengths® highlights top talents so you can assign roles where people will excel effortlessly. Working Genius® identifies which parts of a project energize someone (like inventing or executing) and which drain them. Entrepreneurial teams thrive on adaptability, and profiles create stability by clarifying who does what best. The strongest teams balance different strengths instead of duplicating the same skills. Profiles also prevent pigeonholing by showing the full picture of a person’s capabilities, not just one trait. Hiring based solely on experience is risky—profiles uncover hidden potential that resumes miss. Using an Impact Filter™ helps you define the “why” behind a project so you can align the right people with the right tasks. Overall, investing in profiles delivers measurable ROI—better hires stay longer, perform at higher levels, and require less management because they’re operating in their areas of Unique Ability from day one. Resources: Kolbe A Index Working Genius CliftonStrengths DiSC® Profile PRINT The Impact Filter Unique Ability The Talent Impact Profile™️

Feeling hesitant to lead? You're not alone! Discover the concept of situational leadership and learn how anyone can take charge and make an impact, regardless of their title. Explore key mindsets from Liz Wiseman's book that empower team members to step up and adapt. Leadership isn't just for the top; it's about leveraging your unique abilities and providing solutions. Tune in to discover how a flexible approach can transform your team dynamics and foster success in uncertain times.

Is your business stuck because you’re still acting as the de facto COO? In this episode, Ben Wolf of Wolf’s Edge Integrators reveals the three types of number two leaders—Operational, Conductor, and Executive—and how to choose the right one for your growth stage. Learn why the wrong hire can cost you years (and how the MOA Assessment solves this). Download Episode Transcript Show Notes: A great number two leader drives execution—both core operations and key growth initiatives—while ensuring profitability and team alignment. Entrepreneurs need to shift from being in the business to working on the business by delegating execution to a trusted second-in-command. Without a strong number two, visionary leaders stay trapped in day-to-day operations, limiting their ability to focus on high-impact growth opportunities. There are three types of number two leaders: Operational (systems and processes), Conductor (cross-functional alignment), and Executive (scaling expertise). Hiring the wrong type of number two leader can slow progress and create frustration. Companies evolve through stages—Survival, Owner-Dependent, Incremental Growth, and Scale—each requiring a different leadership approach. Fractional COOs can be a strategic bridge, providing the right expertise without the full-time cost, especially in early growth phases. Corporate-minded leaders often clash with entrepreneurial cultures—look for number twos with both big-company experience and start-up agility. Trust is the foundation for all business growth. Entrepreneurs have to learn to delegate control, while number twos must earn credibility through transparency. The MOA Assessment (Mother of All Assessments) helps entrepreneurs identify their current stage, leadership gaps, and the ideal number two profile. Resources: Wolf’s Edge Integrators EOS® Unique Ability® The 4 Freedoms That Motivate Successful Entrepreneurs VisionSpark More about Ben