Ecom Gold

Ron is a legend of DTC eCommerce and as such is a popular guest on many podcasts. He's even just started his own with Ash from Obvi. So, my challenge was to discuss areas of Obvi that he hadn't covered in quite so much detail and go deep on certain aspects of the business. Ron, as always was super open and I really enjoyed challenging him and hearing his responses. Enjoy!A big thank you to our sponsors:Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/VIXXR Shopify Agency. https://www.vixxr.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Sarah focuses on how brands can use psychology to make creative that converts. Your customers are all human. You are a human who sells stuff to other humans. In this episode we learn a framework to hack your customers brain to improve your creative effectiveness. In a world where consumer attention is becoming increasingly difficult to attract using psychology backed techniques could give you the edge. A big thank you to our sponsors:Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/‍VIXXR Shopify Agency. https://www.vixxr.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

A big thank you to our sponsors:Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/‍VIXXR Shopify Agency. https://www.vixxr.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Charley has a group with 12.5K members called The Facebook Disrupter. He is a partner of the brand UnderOutfit who spent over 1m on social ads last month.  He also creates content and teaches people his method to performance advertising on social media. In this episode Charley talks us through his approach and why he is convinced it's the most effective method of growing profitability from ads. Thanks for presenting your approach Charley! A big thank you to our sponsors:Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/‍VIXXR Shopify Agency. https://www.vixxr.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

How do you go from successful entrepreneur to employee? How do you build a Shopify app that gets double digit adoption of all Shopify users? What is the Rewind mission? What happened at Shopify unite London 2022? All will be revealed in this episode with Daniel Sim! A big thank you to our sponsors:Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/‍VIXXR Shopify Agency. https://www.vixxr.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Matt is ex Nike & Bonobos and spent time as a financial analyst before co founding Huron.  Matt's co founder (also Matt) spent decades building products for some of the best largest and most premium brands in the world (e.g. Tom Ford, Lab Series, etc.). They teamed up to create a world-class offering of men's products leveraging the experience and personal struggles they learned along the way. In this episode I quick fire Ecommerce questions at Matt from launching new products, manufacturing, global expansion and exit strategies we cover everything DTC CPG!A big thank you to our sponsors:Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/‍VIXXR Shopify Agency. https://www.vixxr.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Jack has 18 years of experience in the CPG sector, an MBA in finance and a track record of founding companies since he was 15 years old. Originating from Venezuela Jack discusses the obstacles he's faced building a brand in the USA as an immigrant. Duradry is experiencing great growth and Jack shares behind the scenes of the brand. We do a fun exercise that I found and adapted from @heyitsalexP on twitter where we break down the functional parts of a DTC brand and allocate points to determine the importance of each fraction.  If you want to give it a try here are the rules: If I gave you 100 points to build your brand, how would you distribute them across:Product Product market fitLogisticsTalentAcquisition marketing Retention marketing BrandWebsite experience OperationsPromotionsA big thank you to our sponsors:Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/‍VIXXR Shopify Agency. https://www.vixxr.com/ Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Alexa Kilroy is head of brand at Triple Whale and one of the minds behind DTC after dark a new show featuring DTC creators. Alexa shares her behind the scenes experience creating the show, some insights synthesised from the masses of data she has access too and more importantly her stress food. Don't miss it! A big thank you to our sponsors:Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/‍VIXXR Shopify Agency. https://www.vixxr.com/‍Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Joe is a former professional swimmer who spent years training over 25 hours per week - a stressful, gruelling regime that made restorative sleep difficult.Working with leading Neuroscientists and Nutritionists, Joe developed Motion Nutrition's range of award-winning products.Today everything they do is designed to help you and your whole family sleep deeper, stress less and have more energy. In this episode we discuss the journey so far. What's working well and key learning moments. A big thank you to our sponsors:Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/‍VIXXR Shopify Agency. https://www.vixxr.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Ash is at the forefront of DTC eCommerce advertising. Working with his in-house creatives Ash is constantly pushing for better results across all channels. Co-Founder & CMO of Obvi, one of the world’s fastest-growing health & nutrition brands. Since launching in 2019, Obvi has surpassed 250K customers globally, all whilst boot-strapping its way to $30 Million in sales in less than 3 years. Prior to managing Obvi's 7-figure monthly digital marketing budget, Ash co-founded Ghost3Media, a boutique digital advertising & growth agency managing over $15M of ad spend. In this episode, we learn what got Ash to where he is today and some of the innovative strategies he is using to grow Obvi.A big thank you to our sponsors: Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/‍VIXXR Shopify Agency. https://www.vixxr.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford