Getting deep into the numbers with Ron Shah CEO of Obvi.

Ron is a legend of DTC eCommerce and as such is a popular guest on many podcasts. He's even just started his own with Ash from Obvi. So, my challenge was to discuss areas of Obvi that he hadn't covered in quite so much detail and go deep on certain aspects of the business. Ron, as always was super open and I really enjoyed challenging him and hearing his responses. Enjoy!

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