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Ecom Gold

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May 25, 2023 • 57min

Kalibre Clothing's Rebirth: A Journey of Determination and Passion with Founder Jason

https://kalibreclothing.co.uk/What does it take to rebrand a clothing business in just 18 months, and how can an ice bath routine improve your mindset and muscle soreness? Find out as we chat with Jason, the owner of Kalibre Clothing, an e-retailer specialising in minimalistic, contemporary, going out clothing. We cover everything from his journey joining the military at 18 to working in security, and eventually finding his passion in the clothing industry.Learn about Jason's resilience and determination as he shares the story behind rebranding Caliber Clothing, shifting from a streetwear brand to a more minimalistic and contemporary look. We dive into the challenges he faced during the process and how questioning his passion for the venture led to a more authentic representation of the brand. Plus, we explore various aspects of building and scaling a successful clothing brand, including organic influencer marketing and Facebook ads.Discover how Jason managed to create a self-sustaining cycle with his investment into Kalibre Clothing, and the importance of having a mentor to help navigate uncharted waters in business. We also discuss the benefits of building a strong community around your brand and maintaining its values from the foundation up. Don't miss out on this inspiring and informative conversation with the man behind Kalibre Clothing!Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford
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May 18, 2023 • 1h 5min

S2 E21: Juvee, 100 Thieves, Higround Director of eCommerce Francis.

Francis is the director of eCommerce at Juvee, 100 Thieves and Higround. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford
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52 snips
May 11, 2023 • 1h 5min

S2 E20: Oddit Co-Founder Shaun Brandt

Welcome to the podcast episode where we explore the world of ecommerce and the critical role Conversion Rate Optimization (CRO) plays in driving online sales. Today, we’re joined by Shaun Brandt, the Co-Founder of Oddit, an ecommerce design agency, to get his expert insights on CRO, website design, and the evolving ecommerce landscape.Shaun breaks down the concept of CRO, explaining why it's so important for ecommerce brands to get it right. He also shares his experience on how CRO techniques and website design are evolving to keep up with changing consumer behaviors and expectations.During our conversation, I ask Shaun some tough questions, probing him to reveal industry secrets and insights that will be valuable for anyone looking to optimize their website for conversions. We also dive into the nitty-gritty of website design, exploring how small tweaks can make a significant difference in driving online sales.If you're an ecommerce business owner looking to optimize your website for conversions, you won't want to miss this episode. Tune in to hear Shaun's golden tips and expert advice on how to get the most out of your ecommerce website.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford
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May 4, 2023 • 50min

S2 E19: The Power of Influence To Build Your Brand. With Cody Wittick.

In this episode, we delve deeper into the world of influencer marketing with Cody as he recaps its evolution and shares valuable insights on how to navigate this dynamic landscape. We discuss proven strategies and playbooks that you can use to collaborate effectively with influencers, regardless of the size of your brand or budget. Don't miss this opportunity to learn from Cody's wealth of experience and expertise in building powerful partnerships that drive growth and success in today's competitive market.We dive into the fascinating journey of Cody, co-founder of Kynship, who started his career at QALO, the innovative brand behind silicone wedding rings. Over five years, he masterminded an extensive influencer program with over 500 influencers, all grounded in the art of seeding. Cody's expertise led to collaborations with thousands of micro-influencers across various industries, as well as high-profile partnerships with celebrities like Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.Throughout his experience, Cody discovered the immense power of influencers in building trust and driving sales through Facebook and Instagram advertising. This revelation inspired him to establish his own influencer agency, dedicated to fostering fruitful collaborations between brands and creators. Tune in to hear about his work with renowned clients such as M&Ms, Native deodorant, and Wilson, and learn more about the ever-evolving world of influencer marketing.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford
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15 snips
Apr 27, 2023 • 45min

S2 E18: Talking bootstrapping a brand profitably from 0>1 with Cammy.

In this episode of EcomGold™️, we delve into the success story of Cammy, the co-founder of Naming This Later, a direct-to-consumer company specializing in blankets and rugs. As a self-proclaimed DTC addict, Cammy shares his insights on how he has grown his business from scratch to profitability. He discusses the various strategies and tactics he has used to keep the brand thriving, including bootstrapping and leveraging every available opportunity. Whether you're a budding entrepreneur or simply seeking to learn from real-life examples of success, this episode is a must-listen for anyone interested in building a brand from 0 to 1.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford
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Apr 19, 2023 • 47min

S2 E17: Scaling Unicorns with Richard Chapple, Ex-CMO of Gymshark

Featuring Richard Chapple, the ex-CMO of Gymshark,  we dive into the world of e-commerce and scaling brands fast growth brands. Richard has an enviable track record leading multiple iconic brands from TheHutGroup to GymShark and a few in between. Richard now operates a consultancy which you can find more information about here: https://www.thegrowth.foundation/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford
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Apr 13, 2023 • 49min

Financial automation with Lioran Pinchevski Ex PWC Partner and 7 figure brand owner.

Ex PWC, 7 figure bootstrapped DTC founder and CEO of Finaloop. This episode is all about eCommerce finance. In addition, we discuss the current micro and macro economic climate and how brands can leverage it in their favour. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford
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23 snips
Apr 5, 2023 • 1h 18min

James Camp. 2 Exits, 1000 failures | Buying And Operating Online Businesses & Helping Others Do The Same.

2 Exits, 1000 failures. Buying And Operating Online Businesses & Helping Others Do The Same. In this episode Finn and James discuss flipping eCommerce businesses, AI, the future of customer acquisition and growing a personal brand.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford
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Apr 5, 2023 • 25min

Fabian Arbor. Logo Designer.

Fabian is an up and coming logo designer with thousands of followers of his work. In this short episode we discuss what makes a logo great.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford
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Mar 30, 2023 • 44min

Cooper Marsh Co-Owner & Agent of CrossFit Athletes.

Cooper is one of the founding members of Lab Management a sports agency with athletes such as Mat Fraser, Danielle Brandon and Justin Medeiros. Cooper helps connect athletes with brands to create mutually beneficial partnerships. Coopers athletes have been incredibly successful commercially for brands and in this episode we uncover why. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

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