Ecom Gold

https://twitter.com/zachmstuck?s=20Welcome back to EcomGold, the podcast where we dive deep into the world of Ecommerce and entrepreneurship. In today's episode, we have a special guest Zach. Zach is a seasoned entrepreneur and founder of Homestead, a growth marketing agency specializing in paid customer acquisition and retention. However, he has recently shifted his focus to brand building. Throughout the episode, Zach shares his experiences in securing financing for his various businesses and offers valuable insights on navigating the world of funding and inventory growth. From exploring traditional bank loans to leveraging personal connections, Zach sheds light on the challenges and successes of obtaining capital in an ever-evolving market. Join us as we uncover Zach's journey from building an agency empire to launching and acquiring resilient brands, all while striving for profitability and growth. Listen in as we uncover the highs and lows of Zach's entrepreneurial ventures and his plans for the future. [00:01:28] Ecommerce expert builds successful brands and agency.[00:06:55] Agency grows through referrals and inbound inquiries. Focus on quality work, creative retention. Unexpected growth led to team marketing. CEO steps down to focus on growth. Agency runs lean with profitable customer acquisition. Taking bets on multiple brands, aiming for revenue milestones. Plan to sell or foreclose underperforming brands.[00:14:16] Apparel brand growing, retail and wholesale challenges.[00:20:12] Difficult to get funding from fintech companies, so traditional bank loans were sought.[00:24:43] Lenders like historical data and storytelling to secure funds.[00:32:36] Growing agency services for new CrossFit brand.[00:35:20] Product focus, multiple use cases increase sales.[00:44:52] Variants, benefits, and simplicity: One product.[00:48:26] Focus on Hero product, add-ons optional.[00:54:36] Keep margins high, test pricing and shipping.[01:01:59] Testing offers and website optimization key for success.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radfordGet show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

https://www.eatiqbar.com/In today's episode titled brain food, we dive into the fascinating world of nutrition, brain health, and the challenges of creating healthy, tasty, and affordable consumer goods.Will the founder and CEO of IQBAR shares his unique perspective on the importance of macronutrition over micronutrition, emphasizing the benefits of a low carb, low sugar, high healthy fats, and high protein diet for improved brain function and overall well-being. Will introduces us to his groundbreaking product line, designed to provide optimal brain and body nutrition.We learn about Will's journey from a fascination with the brain and neuroscience to his venture into entrepreneurship in the consumer goods industry. Will discusses the challenges he faced in creating a mass-market product that is both healthy and delicious while competing with popular unhealthy brands.Join us as we explore the science behind nutrition, the role of economics in food choices, and how Will's innovative approach to meeting consumer needs has paved the way for success in the health-conscious market. Get ready for a thought-provoking discussion on the intersection of taste, affordability, and healthiness. Stay tuned for an episode packed with insights and inspiration![00:02:06] Fascination with brain leads to brain food company.[00:05:35] Importance of macronutrition for brain function. Low carb, low sugar diet with high healthy fats and protein. Products include brain-boosting nutrients.[00:09:10] Industry processes food into various chemical derivatives.[00:13:02] Formulas converge, brands matter in competition.[00:15:48] Balancing healthy and tasty bars is difficult.[00:22:10] Healthy, curious people are a massive market.[00:25:06] Biological cravings drive addiction to unhealthy food.[00:29:34] Efficient, versatile shape for creating food.[00:31:26] Entrepreneurship is a complex and challenging process.[00:36:51] Sugar, carbs, and moderation in diet summary.[00:39:30] Special niche bar with unique spin, competitive advantage.[00:43:05] Meeting consumers where they are is key.[00:46:34] Cereal boxes use giveaways to collect data.[00:50:18] Favorite books: "How to Get Rich" (Felix Dennis), "Traction," "Influence"[00:53:04] Exercise, especially daily, is essential mentally.[00:56:06] Own trademark.com: valuable asset, make money back.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

https://gethumantra.com/[00:00:00] Welcome to Ecommerce Gold. Today's guest is Charlie from Humantra. The conversation covers building a business, philosophy, zen, creativity, advertising, and branding. Show sponsors are Sendlane and Rewind.[00:08:11] Creativity: Collaborate, question, learn, and succeed.[00:13:37] Illogical thinking led to Red Bull's success.[00:22:54] Constantly adapt, listen to customers, be creative.[00:29:31] Hydration is key for health and wellness.[00:36:29] Importance of electrolytes and hydration for wellbeing.[00:41:30] Continuously improving product, prioritizing taste and usability.[00:46:51] Focus on flavor, broad product offering, small business constraints, customer feedback on sweetness, increasing flavors with new product.[00:55:11] Transitioning from business to brand; brand building, storytelling, packaging. Projects: website redevelopment, brand strategy, packaging. Consistency and continuous improvement are crucial.[00:59:29] Building business and brand for long term.[01:03:59] Dubai business expanding to UK market confidently.[01:12:13] Advocate of one channel, learning digital marketing.[01:19:35] Knowing your numbers is crucial for success. The metrics that matter are CAC to LCB and Cactus LTV.[01:26:36] Hiring is tough, but embrace the unknown.[01:32:12] Creating warrior mentality, finding value in family.[01:34:59] Focus on the here and now.[01:39:52] Appreciative guy talks about his Instagram accounts.On this episode of EcomGold, Charlie and Finn discuss the importance of collaboration and creativity in business. They start by highlighting the example of Bondi Sands and how asking questions can enhance the creative process. They also discuss the success of Burger King's sponsorship of Stevenage in FIFA, emphasizing the importance of thinking outside the box. Throughout the episode, they emphasize the need for open communication, constantly adapting to change, and listening to customers. They also talk about the value of failure and making mistakes in the creative process. The episode features a special guest, Charlie, who promotes a hydration brand called Hydration Sticks. They discuss building a business from scratch, product development, and the importance of proper hydration. In addition, Charlie talks about plans to expand to the UK market and the challenges of brand building. They emphasize the significance of storytelling and brand recognition in the evolving e-commerce landscape. The episode is sponsored by Sendlane and Rewind Overall, the episode covers a range of topics related to creativity, business growth, and the importance of hydration for overall wellness.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

[00:00:00] Ecommerce Gold show featuring Andrew Yuan, a networked NY entrepreneur and Google exec. Sponsored by Sendane and Rewind.[00:05:30] Grateful for mentors, networking creates value.[00:10:39] Event host helps people build new communities.[00:13:02] "Tech Gatsby: Enjoy small events, logistics challenge."[00:18:48] Events as a creative outlet for kindness.[00:21:58] Networking events like the Junto Club are structured to create valuable connections and a sense of community. Attendees are encouraged to introduce themselves and engage in meaningful conversations. The club also organizes larger parties where people can socialize and have fun.[00:26:51] Product iterations, volunteers, yellow lanyards, networking event.[00:29:29] Understanding and helping people, empowering connections.[00:35:06] High-level structure for planning successful events.[00:37:23] Four essential event planning steps: intention, people, venue, partnerships/sponsorships.[00:41:42] Big banks, recruiting agencies, B2B SaaS companies, hotels, sponsors, all have different wants and needs.[00:44:48] Venue stress, event extorted, awkward San Francisco vibe.[00:48:22] Potential $300K revenue from sponsorships; Lead gen program attracts talented tech people; Events business can drive revenue through content and socials; Building a platform layer with senior investors; Deal flow program to help founders raise money; Talent network and partnership network; Exploring different business models connected through a network platform; Considering starting a retreat and a podcast.https://www.andrewsmixers.com/On this episode of EcomGold, join hosts Finn and Andrew as they dive into the world of eventGet show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

What do you do when you've modeled for Versace, trained the world's most elite celebrities and entrepreneurs, and starred in TV shows and films? Start a DTC coffee brand of course...Go get some Strong Coffee from the Strong Coffee Company: https://strongcoffeecompany.com/A fervent believer in the balance of fitness and cannabis, Adam takes us through his journey of maintaining optimal health by not just focusing on exercise but also prioritizing good sleep, a healthy diet, and keeping stress levels low. Plus, he gets candid about the legalities and potential benefits of cannabis use for athletes, providing a fresh perspective.Now, imagine harnessing your ADHD into something that actually propels you toward success. Adam reveals how he's managed to do just that, achieving mastery in various topics and using the same focus and dedication to fuel his eCommerce business. From conquering the challenges of staying lean in business to employing creativity as a major growth lever, his journey hasn't been without its share of hurdles. The crowning glory of this voyage? The creation of Strong Coffee Company, a brand that's as much about quality and taste as it is about the environment.Speaking of Strong Coffee, we dig into the intricacies of launching a product globally, especially with giants like Whole Foods. We discuss the value versus price point conundrum and the fine line between promoting a product and driving customers into the store. We also address the dark side of the burgeoning obsession with coffee culture and the subsequent disregard for quality. But, it's not all doom and gloom. We highlight the power of creativity in marketing, the magic of word-of-mouth, and how Strong Coffee Company is aiming to disrupt the coffee market and take on Starbucks. Tune in for an energetic discussion filled with insightful revelations and candid anecdotes!Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Ever wondered how to take your e-commerce store to the next level by harnessing the power of affiliate marketing? Get ready to learn from the innovative mind of Noah, the founder of Social Snowball, as he takes you through the intricacies of this game-changing marketing technique. Gain insights into the world of metrics and revenue sharing, and discover how Monthly Recurring Revenue (MRR) can determine the health of your Shopify App business – a stark contrast to the e-commerce health metric, contribution margin.Noah’s journey from an e-commerce background to the world of Software as a Service (SaaS) is a captivating one. He shares his experiences, challenges, and the pitfalls he encountered along the way – offering valuable lessons for those considering a similar transition. We delve into software development, discussing how it can enhance affiliate marketing, and how complacency can lead to larger companies missing out on the latest trends. We also explore Social Snowball's progress and the unique solutions it offers to its users.As we look into the future of marketing, we explore the potential of AI-influencers and the customization of affiliate sign-ups using AI. We discuss the implications of long-term contracts in the app market and how customer retention should be merit-based. Noah also shares insights about the significance of correct terminology while discussing different types of marketing partnerships, setting the stage for a clear understanding of the marketing landscape. Join us for a remarkable journey into the world of e-commerce and how affiliate marketing, with the help of innovative software, can significantly elevate your business.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In this episode, we dive into the contrasting worlds of agency life and working for an explosive brand, exploring the challenges and successes that come with each. Our guest Karly discusses the importance of networking, surrounding yourself with the right people, and being open to new opportunities that propel you forward. She also shares her journey of writing a book, building a personal brand from the ground up, and the pivotal role their executive coach played in her personal and professional evolution.We touch upon the e-commerce landscape, the exponential growth of online stores since the pandemic, and what it takes to create a successful business. Listen in as we explore the significance of having a clear vision, project plan, KPIs, and a monitoring dashboard – vital tools for any entrepreneur or business owner. Don't miss this engaging and insightful conversation filled with powerful takeaways that could transform your entrepreneurial journey.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

What if American football and e-commerce had more in common than we think? Join us as we chat with Chris Hall, the Ecom Cowboy himself, who reveals how his experiences in football at the University of Texas shaped his e-commerce journey, starting as a coffee roaster and eventually leading to his role as head of marketing for Bruce Bolt, a high-end batting glove company. Discover how the lessons learned from sports can translate into valuable skills for success in the world of online business.In this engaging conversation, Chris gives us an insider's look into the innovative glove designs that set Bruce Bolt apart, emphasizing the importance of the right equipment for sports performance. We also dive into the challenges and strategies behind creating successful product media for e-commerce, prioritizing profitability, and maximizing sales through website clarity, conversions, and user-generated content. Learn the secrets to making your product stand out in a crowded market!Finally, we dive deep into the world of marketing strategy. Chris shares his expertise on running successful Facebook ad campaigns, the power of product diversification, and the significance of having a reliable product. Don't miss this episode packed with valuable insights, tips, and anecdotes from Chris's unique journey in e-commerce and sports. Tune in now and level up your e-commerce game!Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Ready to kick your single-use laundry plastic waste to the curb? Join us as we discuss our revolutionary direct-to-consumer (DTC) brand that eliminates plastic waste, and learn how they scaled up to an eight-figure run rate in under a year. By focusing on DTC sales and leveraging acquisition models like Facebook, Google, and influencer marketing, we were able to make a massive impact on the environment, saving approximately 107 million plastic containers from entering landfills and oceans.With the introduction of their innovative laundry product, a strip of detergent, they faced the unique challenge of marketing a new form in the cleaning market. Listen in as we explore the importance of creative marketing, risk reversal, and providing a solid guarantee to customers. Plus, hear about their decision to introduce Amazon and retail into their business mix, and the current channel split between DTC, Amazon, and retail.As we share practical tips on maximizing sales through bundling, leveraging Prime Day, and using price anchoring, discover how to overcome the challenges of managing inventory, navigating cash flow, and scaling up supply chains in a rapidly growing DTC business. Tune in for our insightful conversation filled with valuable takeaways on building a successful DTC brand, advertising mistakes and tips to bust customer objections, and create confidence in your product.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Brought to you by three of the best apps in commerce. You probably already use them but if not you really should be. Rewind Backups. The shield your business needs. TapCart. Mobile apps couldn't be easier. Drive retention and CLTV. TripleWhale. Make confident decisions backed by data. What if discovering the power of storytelling in religion could unlock marketing success? In our latest episode, we dive into an insightful conversation with Aaron Orendorff, a master copywriter and marketing expert with a fascinating background in theology. Aaron shares his journey from a non-religious upbringing to a conversion experience that shaped his marketing career, and ultimately led to understanding the parallels between religion as a brand and the principles of sales and marketing.Together, we explore the importance of understanding your customer's fears, desires, and the stories they tell themselves to create a memorable customer experience. Aaron shares his expertise on identifying and targeting your ideal customer, mining complaints for valuable insights, and testing and scaling marketing strategies for maximum impact. He also opens up about his own journey to overcome fear of rejection and the power of the mantra "Let's get rejected."Finally, Aaron introduces Recart, an efficient SMS marketing platform that can help businesses cost less, sell more, and drive real growth. We discuss how leveraging SMS marketing, creating unforgettable customer experiences, and building relationships and stories that galvanize religious brands can revolutionize your approach to marketing. Don't miss this enlightening and thought-provoking episode!Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford