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Brand Side Deep Focus
- Agencies often can't provide deep, focused effort due to managing multiple clients.
- Francis prefers brand side roles for more detailed involvement and control.
100 Thieves Brand Expansion
- 100 Thieves began as an apparel company then expanded to esports and peripherals.
- High ground offers stylish gaming keyboards, and Juvie is a new energy drink brand under their umbrella.
Keyboards as Expression
- Gaming keyboards can become collectible accessories, leading consumers to repurchase multiple designs.
- This challenges the usual one-keyboard-for-life buying behavior in tech peripherals.