OnBD with ALF
Ultimate Content
Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising. Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place. If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
May 19, 2021 • 32min
Building emotional connections between people and brands.
Rory chats to Eddy Edwards from Dead Happy about how the brand is disrupting the life insurance market and trying to change attitudes to how we talk about death. Hosted on Acast. See acast.com/privacy for more information.
Apr 12, 2021 • 48min
How far will you go with a Volvo EV? Kristian Elvesfors, Managing Director, Volvo UK reveals the facts
Kristian Elvesfors, Managing Director, Volvo UK talks to Rory about the EV revolution and Volvo's move into the electric vehicle market and their plans for online purchase of Volvos. The programme is produced by Ultimate Sound and Vision with ALF Insight - for more information and data go to https://www.alfinsight.com/contact-us/. If you'd like more information about the cars Kristian is talking about check out https://www.volvocars.com/uk/about/human-innovation/electrification/pure-electric Hosted on Acast. See acast.com/privacy for more information.
Mar 16, 2021 • 1h
'Deepen, don't dilute.'
Recorded live at MAD/Fest Anywhere Virtual Event, Rory chats to Shamil Thakrar, the co-founder of restaurant brand, Dishoom. Shamil explains the importance of creating a brand experience, why the launch of their Indian breakfast menu proved to be an unlikely success, and how the pandemic forced the company to diversify their offering into delivery and at-home food kits. Hosted on Acast. See acast.com/privacy for more information.
Feb 8, 2021 • 60min
'How to motivate people to give money for nothing in return'
Rory speaks to Meredith Niles, Executive Director of Fundraising and Engagement for Marie Curie, the UK's leading end of life and bereavement support charity. They discuss the behavioural science of charitable donations and explore the wider question of attitudes towards philanthropy. Hosted on Acast. See acast.com/privacy for more information.
Dec 16, 2020 • 58min
"The leaders aren't the boss - the consumer is the boss". Tom Moody VP & MD P&G Northern Europe
Tom Moody is VP & MD for Procter & Gamble Northern Europe. Rory quizzes him about 2020's biggest challenge - COVID. Tom explains how P&G's long tenure in the Fortune 500 is because the leaders aren't the boss, the consumer is the boss. Listen on and you'll hear how everyday there's a group of men in Reading shaving in front of a two way mirror! P&G's Gillette product developments must score a 2:1 preference ratio. Also, find out about the life-saving product that P&G makes and gives away for free. Hosted on Acast. See acast.com/privacy for more information.
Nov 20, 2020 • 1h 5min
"Real change happens when we roll up our sleeves and get dirty", Tati Lindenberg, Unilever Home Care Products
Ogilvy's Rory Sutherland rolls up his sleeves and gets down and dirty with Tati Lindenberg, Vice-President of Marketing for Home Care at Unilever. Tati reveals the thinking behind Persil's shift in emphasis to a more ecological advertising message and Unilever's green agenda as a whole. The pair discuss the sophistication and nuances of the global home care market. Rory reveals his penchant for a top loader whilst Tati rejoices in her front loader now that she's moved from Brazil to the UK. Hosted on Acast. See acast.com/privacy for more information.
Sep 24, 2020 • 1h 6min
0 to 6% of the market - the energetic charge of the disrupter brand BULB
BULB founders Hayden Wood and Amit Gudka talk to Rory about their meteoric rise from 0 to 6% of the UK energy market with their fair price, green offering. They have truly disrupted the market and have built a strong and growing customer base with a clever marketing strategy based on their core offering and performance promise. Hosted on Acast. See acast.com/privacy for more information.
Aug 18, 2020 • 1h 4min
D2C - the marketing challenge of convenience vs. commitment
Ogilvy UK Vice-Chairman, Rory Sutherland is joined by Matt Hiscock, Vice President of Harry’s and Franky Athill, Marketing & Brand Director at Patch Plants. Harry's shaving products and Patch Plants both specialise in direct to consumer sales. The guys reveal how they have both grown their brands impressively in the last year and discuss the rapidly expanding D2C sector. Rory applies his unique marketing expertise to the subject. Hosted on Acast. See acast.com/privacy for more information.
Jul 22, 2020 • 1h 2min
Being driven by creativity, not spreadsheets
Rory chats to Rak Patel, Head of Sales for the UK and Pan-EMEA at Spotify, and Ian McCulloch, the Managing Director for Silent Pool Distillers. Their discussion includes how packaging design played a key part in the early success of Silent Pool Gin and how voice activated ads are leading the way on the future of digital advertising. Plus, why it's important for companies to have a sense of 'mission'. Hosted on Acast. See acast.com/privacy for more information.
Jun 19, 2020 • 1h 1min
Creating a culture of innovative marketing
Rory Sutherland hosts a live episode of the ‘On Brand’ podcast. His guests are Nishma Robb, Marketing Director at Google, who discusses the opportunities and challenges that have faced Google during the COVID-19 pandemic. Plus Aron Gelbard, CEO and Co-Founder of Bloom & Wild, explains how they used innovative technology to become a major disrupter brand in the UK’s flower delivery market and why ‘thoughtful marketing’ matters. Hosted on Acast. See acast.com/privacy for more information.
