OnBD with ALF

Tom Moody is VP & MD for Procter & Gamble Northern Europe. Rory quizzes him about 2020's biggest challenge - COVID. Tom explains how P&G's long tenure in the Fortune 500 is because the leaders aren't the boss, the consumer is the boss. Listen on and you'll hear how everyday there's a group of men in Reading shaving in front of a two way mirror! P&G's Gillette product developments must score a 2:1 preference ratio. Also, find out about the life-saving product that P&G makes and gives away for free. Hosted on Acast. See acast.com/privacy for more information.

Ogilvy's Rory Sutherland rolls up his sleeves and gets down and dirty with Tati Lindenberg, Vice-President of Marketing for Home Care at Unilever. Tati reveals the thinking behind Persil's shift in emphasis to a more ecological advertising message and Unilever's green agenda as a whole. The pair discuss the sophistication and nuances of the global home care market. Rory reveals his penchant for a top loader whilst Tati rejoices in her front loader now that she's moved from Brazil to the UK. Hosted on Acast. See acast.com/privacy for more information.

BULB founders Hayden Wood and Amit Gudka talk to Rory about their meteoric rise from 0 to 6% of the UK energy market with their fair price, green offering. They have truly disrupted the market and have built a strong and growing customer base with a clever marketing strategy based on their core offering and performance promise. Hosted on Acast. See acast.com/privacy for more information.

Ogilvy UK Vice-Chairman, Rory Sutherland is joined by Matt Hiscock, Vice President of Harry’s and Franky Athill, Marketing & Brand Director at Patch Plants. Harry's shaving products and Patch Plants both specialise in direct to consumer sales. The guys reveal how they have both grown their brands impressively in the last year and discuss the rapidly expanding D2C sector. Rory applies his unique marketing expertise to the subject. Hosted on Acast. See acast.com/privacy for more information.

Rory chats to Rak Patel, Head of Sales for the UK and Pan-EMEA at Spotify, and Ian McCulloch, the Managing Director for Silent Pool Distillers. Their discussion includes how packaging design played a key part in the early success of Silent Pool Gin and how voice activated ads are leading the way on the future of digital advertising. Plus, why it's important for companies to have a sense of 'mission'. Hosted on Acast. See acast.com/privacy for more information.

Rory Sutherland hosts a live episode of the ‘On Brand’ podcast. His guests are Nishma Robb, Marketing Director at Google, who discusses the opportunities and challenges that have faced Google during the COVID-19 pandemic. Plus Aron Gelbard, CEO and Co-Founder of Bloom & Wild, explains how they used innovative technology to become a major disrupter brand in the UK’s flower delivery market and why ‘thoughtful marketing’ matters. Hosted on Acast. See acast.com/privacy for more information.

Rory talks to Helen Normoyle, Marketing Director of Boots, about the changing face of the high street. Coronavirus has had its effect but things are changing anyway and the pandemic has clearly speeded up the evolution of retail. Helen talks about Boots' 'prescribed kindness" philosophy. The chemist has been involved with the health of the nation for 172 years - much longer than the NHS. What are the changes happening now and the changes to come not only for the health and beauty brand but across the spectrum of high street retail. Hosted on Acast. See acast.com/privacy for more information.

Rory is joined by John Schoolcraft, Global Chief Creative Officer for Oatly, and Jen Charon who is Co-Founder of LoanHood, as they discuss creative strategies and how to influence and encourage behaviour change. Plus, they chat about how Covid-19 has changed the way we work and whether it should instigate a future reform of our working practice. Hosted on Acast. See acast.com/privacy for more information.

Rory chats to Mark Evans, Managing Director of Marketing and Digital for Direct Line, about their new 'We're On It' campaign, the importance of establishing trust in advertising and the benefits of neurodiversity in the workplace. Hosted on Acast. See acast.com/privacy for more information.

Gary Davey, Chief Executive of Sky Studios, and Tristan Thomas, Vice President of Marketing for Monzo Bank, dive into the intriguing intersection of consumer desire and logic. They discuss the surprising success of unconventional marketing strategies and how data often misinterprets true consumer needs. Insights include the importance of customer feedback for innovation, the delicate balance between customization and community engagement, and the challenges of transitioning consumers from free to paid services while maintaining trust.