It's a Good Life

Brian Buffini
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May 22, 2025 • 10min

Quick Cut: S2E297 How to Cut Through to Success in a Busy World - an Interview with Ron Tite

Click here to listen to the full episodeConsumers today are inundated with so much promotional messaging and content in the marketplace that they often don’t know where to look or who to trust. In this episode, Brian interviews author, speaker and entrepreneur Ron Tite about his new book and learns what organizations must do to seize the attention of and build trust with customers in this busy world.    YOU WILL LEARN:·     The importance of authentic brand belief. ·     The steps a small business can take to stand out.·     The five questions every business narrative should answer. MENTIONED IN THIS EPISODE: “Think Do Say,” by Ron Tite MasterMindNOTEWORTHY QUOTES FROM THIS EPISODE: “A brand belief is really - what do you fundamentally believe in? And what do you believe in that goes beyond the thing you sell but that is strategically aligned to the thing you sell?” – Ron Tite “The way you can evaluate whether your brand belief is strategically linked to the thing you sell is to connect the two with the word ‘so’.” – Ron Tite “It should never be about just winning the battle for time. It should be about both standing out and capturing attention while building trust.” – Ron Tite “You are defined by the actions you take, not by the supposed philosophies you fundamentally believe.” – Ron Tite “What is the one thing you do that connects your purpose to where you make money?” – Ron Titeitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.
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8 snips
May 20, 2025 • 36min

S2E296 How to Win in Your Underwear - an Interview with Tommy John Founder Tom Patterson

Tom Patterson, the founder of Tommy John, started his innovative underwear brand during the 2008 recession. He shares his incredible journey from a small-town upbringing to thriving in tough markets. Tom discusses the power of mentorship, the importance of a courageous mindset, and finding opportunities amidst challenges. He emphasizes the value of personal growth and resilience, inspiring listeners with anecdotes of overcoming adversity and balancing work-life pressures. His insights on adaptability and humor in business make for an engaging conversation.
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May 15, 2025 • 11min

Quick Cut: S2E295 Life is Good with Bert Jacobs

Click here to listen to the full episodeBert Jacobs is the co-founder of Life is Good, a $100 million company dedicated to spreading the power of optimism. In this episode, he tells Brian how he and his brother John went from selling t-shirts on the streets of Boston to leading such a successful positive-lifestyle brand. YOU WILL LEARN:·     How their mother inspired the business.  ·     How others helped them to grow and develop.  ·     Why they are committed to their groundbreaking nonprofit work. MENTIONED IN THIS EPISODE:lifeisgood.com “Life is Good,” by Bert and John Jacobs Free business consultation NOTEWORTHY QUOTES FROM THIS EPISODE: “Life is not easy. Life is not perfect. But life is good.” – Bert Jacobs “Optimism is the most pragmatic strategy for living a happy and fulfilling life.” – Bert Jacobs “There is no more important job on planet earth than the job of a mother. Because if the youngest people on this planet can grow up with resilience and the right values, then our world is going to be okay.” – Bert Jacobs “Know who you are, and act like it.” – Bert Jacobs “The good life is not about what you have in possessions or where you are geographically. It's more the acknowledgement that life - while it's a mystery - is a great gift.” – Bert Jacobsitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.
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May 13, 2025 • 40min

S2E294 The Power to Change with Craig Groeschel

What systems and habits do you need to master to transform your life? In this episode, Pastor Craig Groeschel of Life Church tells Brian how harnessing the power of small habits can get you unstuck and lead to big change. YOU WILL LEARN:·     Why willpower alone isn’t enough.·     The real reasons you do what you do.·     How to level up your morning routine. MENTIONED IN THIS EPISODE: craiggroeschel.comlife.church YouVersion bible app “The Power to Change,” by Craig Groeschel Leadership Conference S2E288 Lessons from my Mother   Gladiator movie   NOTEWORTHY QUOTES FROM THIS EPISODE: “If we change a behavior without changing our heart, the behavior tends to come back.” – Craig Groeschel “You do what you do because of what you think of you.” – Craig Groeschel   “When you really want to make a difference, you stop trying and you start training.” – Craig Groeschel “You don't have to hit the goal to be moving toward the goal.” – Craig Groeschel “It's the things that no one sees that bring the results that everyone wants.” – Craig Groeschelitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.
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May 8, 2025 • 10min

Quick Cut: S2E293 The Elimination of Doubt

Click here to listen to the full episodeFear and self-doubt can rob you of your purpose and leave you feeling paralyzed. In this episode, Brian shares three tools that will help you to reduce doubt, take decisive action and achieve phenomenal success. YOU WILL LEARN:·     What doubt really is.·     How the Freddy Krueger principles can help.·     Why action eliminates doubt. MENTIONED IN THIS EPISODE:Free ebookFree business consultation NOTEWORTHY QUOTES FROM THIS EPISODE: “If fear is leading your decision-making process, you're going to get fearful decisions, and fearful decisions are often ones we regret.” – Brian Buffini “Courage is not the absence of fear – it’s action taken in the midst of fear.” – Brian Buffini“You're as likely to get into trouble by not making the decision as you are by making a decision.” – Brian Buffini “We all need people to believe in us so we will believe in us.” – Brian Buffini “Action ultimately eliminates doubt.” – Brian Buffiniitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.
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May 6, 2025 • 33min

S2E292 How to Build a Business You Love with Dave Ramsey

Do you want a tried and tested roadmap to take the guesswork out of growing your business? In this episode, Ramsey Solutions Founder and CEO Dave Ramsey shares the proven system that guarantees to help you grow your business faster and with fewer missteps. YOU WILL LEARN:·     The 5 stages of business growth.·     Strategies to prepare for disruptions and market changes.·     How to build a legacy and implement succession planning. MENTIONED IN THIS EPISODE: “Build a Business You Love,” by Dave Ramsey www.ramseysolutions.com NOTEWORTHY QUOTES FROM THIS EPISODE: “A clear path through anything that's formerly unknown gives people hope and energy and keeps them from getting paralysis of the analysis.” – Dave Ramsey “There's 100% probability the market's going to be disrupted. So, you've got only three choices: cause the disruption, ride the wave of the disruption, or get crushed by it.” – Dave Ramsey “If you stand in the middle of the interstate, you will get hit by a truck. You need to be moving.” – Dave Ramsey “You better plan for succession, because it's coming.” – Dave Ramsey “The biggest joy is in serving.” – Dave Ramseyitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.
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May 1, 2025 • 10min

Quick Cut: S2E291 A Slight Change of Plans with Dr. Maya Shankar

Click here to listen to the full episodeWe all encounter a change of plan at some point in our lives. In this episode, Brian interviews cognitive scientist Dr. Maya Shankar to understand who we are and who we become when faced with change. Topics discussed include: How change profoundly impacted Maya’s life, why humility is so important and how being more openminded can help build resilience.    YOU WILL LEARN:·     Common psychological strategies for navigating change. ·     Why people really dislike uncertainty.·     How to cultivate a mindset to thrive in change.  MENTIONED IN THIS EPISODE:https://mayashankar.com/ A Slight Change of Plans “The Language Instinct,” by Steven Pinker “Back to the Future” NOTEWORTHY QUOTES FROM THIS EPISODE: “The specifics of this moment may be unprecedented. But our human ability to navigate change is nothing new.” – Dr. Maya Shankar “There is a universality in the way that we as humans navigate change.” – Maya Shankar “Change in one area of our lives often has profound spill-over effects into other areas of our lives that we simply can't predict at the outset.” – Maya Shankar  “At a minimum, there will be growth because change necessarily involves a loss of identity of some kind.” – Maya Shankar  “When you are more openminded, you are seeking awe and that actually helps you cultivate a more resilient personality in the face of change.” – Maya Shankar   Hosted on Acast. See acast.com/privacy for more information.
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Apr 29, 2025 • 37min

S2E290 How to Build a Non-Anxious Life with Dr. John Delony

Do you want to reduce anxiety and live a more authentic and fulfilling life? In this episode, Dr. John Delony shares a life-changing truth about anxiety that will help you to heal and move forward with hope.      YOU WILL LEARN:·     Why margin is vital.·     The six daily choices to ease anxiety.·     The importance of self-worth and belonging. MENTIONED IN THIS EPISODE: The Peak ExperienceS2E31 Own Your Past Change Your Future - an Interview with Dr. John Delony S2E17 Myths About Anxiety and the Life-Changing Truth – an Interview with Dr. John Delony www.johndelony.com “Redefining Anxiety,” by Dr. John Delony “The Black Swan,” by Nassim Nicholas Taleb  NOTEWORTHY QUOTES FROM THIS EPISODE: “In my house, we don't solve for ROI – we solve for peace.” – Dr. John Delony   “A non-anxious life…doesn't mean it's going to be perfect. It allows you a spirit of margin and the truth of margin when things happen.” – Dr. John Delony   “You are worth being well.” – Dr. John Delony   “I'm tired of people going to war with themselves. The world doesn't need any more shame.” – Dr. John Delony  Itsagoodlife.com “You have to have a coach; a professional of some sort that is just your eyes in the sky.” – Dr. John Delony   Hosted on Acast. See acast.com/privacy for more information.
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Apr 24, 2025 • 11min

Quick Cut: S2E289 Giving You My Best

Click here to listen to the full episodeIn today’s challenging world, faith, hope and love are more important than ever before. Brian shares more of the age-old principles that will help you to live the good life and then help others do the same.    YOU WILL LEARN:·   The power of faith in God, yourself and others.·   Why hope is a good thing.·   What it looks like to love yourself and others. NOTEWORTHY QUOTES FROM THIS EPISODE:“The best stuff I have are old principles and practices that I've applied to my life.” – Brian Buffini   “For me, when life goes upside down, I turn to my faith in God.” – Brian Buffini   “It's important to know who you are; it's important to know what you're not.” – Brian Buffini   “Hope can get you to the good life and love allows you to get the most out of it.” – Brian Buffini     “If you desire to love someone else, you have to be capable of receiving love.” – Brian Buffini    Hosted on Acast. See acast.com/privacy for more information.
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Apr 22, 2025 • 27min

S2E288 Lessons from my Mother

Brian’s mother Therese Buffini was the embodiment of a life well lived. In this very special episode, Brian shares her life principles and reflects on the lasting impact she had on him and the world.    YOU WILL LEARN:·     Her business wisdom.·     Her financial savvy. ·     The 3 big life lessons she taught him.    MENTIONED IN THIS EPISODE: Roisin Dubh song Moving Hearts rock band “The Emigrant Edge,” by Brian Buffini S2E272 Ed Mylett: The Power of One More NOTEWORTHY QUOTES FROM THIS EPISODE: “Are you taking care of your customers and are you making any money?” – Therese Buffini “You might as well be hung for a sheep as for a lamb.” – Therese Buffini “Never go anywhere with one arm as long as the other.” – Therese Buffini “Mind the pennies and the pounds will look after themselves.” – Therese Buffiniitsagoodlife Hosted on Acast. See acast.com/privacy for more information.

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