Beyond A Million

This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top! Are you struggling to connect with today’s overwhelmed and skeptical consumers?  In this episode of Beyond A Million, Brad sits down with Alex Cattoni to discuss the best marketing strategies for 2025. Alex is a renowned copywriter, marketing expert, and the proud founder of Copy Posse, the new school for copywriters. Recently recognized as Marketer of the Year by DigitalMarketer, she teaches effective marketing strategies prioritizing long-term trust over short-term sales tactics.  As the marketing landscape continues to shift, Alex explains in great detail how businesses can adapt to changing consumer behavior and market conditions.  Tune in to learn how to take your marketing to the next level!  — Key Takeaways: 00:00 Intro  01:25 Direct response marketing 101 05:03 Conversion vs. branding  11:15 Integrating branding and direct response  27:29 The role of questions in sales and marketing  35:40 The line between personal and professional  41:47 Are the robots coming to steal our jobs?  45:50 Long-form vs short-form content on YouTube  47:01 Outro — Additional Resources: 🔹 Alex on YouTube: https://www.youtube.com/c/AlexCattoni  🔹 Alex on Instagram: https://www.instagram.com/alexcattoni/   ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1   Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 —  Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.  If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. Can you buy real estate with no money and no credit? In this episode of Beyond A Million, Brad sits down with Ron LeGrand, a real estate veteran with decades worth of experience. Ron shares his journey, starting in real estate at 35 and building a successful investment and education business.  Throughout his career, Ron has survived multiple real estate market cycles, which gives him a deep understanding of how to adapt strategies in both boom times and recessions. He emphasizes the importance of creative financing techniques like wholesaling and term deals, which allow investors to buy properties without money or credit.  Ready to start investing in real estate without risking your own money? Then this episode is for you! Tune in.  — Key Takeaways: 00:00 Intro  01:10 Learning and personal development  02:39 Ron’s journey into real estate 05:36 Creative financing strategies  12:35 Ron’s first seminar  16:48 Education vs. action  18:17 What to invest in if you’re brand new 24:12 Real estate investing, wholesaling, house-flipping  32:21 Real estate cycles 34:00 Worst mistake Ron ever made 38:30 Where are we headed?  44:07 Outro — Additional Resources: 🔹 Ron’s website: https://www.ronlegrand.com/  🔹 Ron’s podcast: https://thementorpodcast.com/  🔹 Ron on Instagram: https://www.instagram.com/realronlegrand/ 🔹 Ron on YouTube: https://www.youtube.com/@ronlegrand  🔹 Ron on LinkedIn: https://www.linkedin.com/in/ronlegrand/   ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1   Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 —  Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.  If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

Chris Van Dusen, Senior Partner at Solyco Capital, shares his wealth of experience in marketing and early-stage capitalization. He tackles the intricacies of venture capital versus private equity, highlighting their distinct approaches and the challenges of aligning investor expectations. Chris discusses effective funding strategies, the importance of differentiation in saturated markets, and the significance of building mission-driven teams for sustained growth. He also emphasizes the role of testing and optimizing customer experiences to drive exponential business success.

This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. What if all it took to build an 8-figure company was $300 and a dream? In this episode of Beyond A Million, Brad sits down with Ellen Bennett, the visionary founder of the culinary empire Hedley & Bennett. Starting with just $300 and a passion for improving the tools chefs rely on, Ellen turned her dream into a thriving 8-figure business. She shares her journey from working in Michelin-starred kitchens to designing gear and tools that professional chefs and home cooks love. She dives deep into the challenges of scaling Hedley & Bennett, including transitioning from bespoke B2B sales to direct-to-consumer e-commerce, and why staying authentic to the brand's mission has been her guiding star. Tune in!   — Key Takeaways: 00:00 Intro  04:03 Michelin star rating system  05:58 The importance of sleep  09:23 Starting and growing Hedley & Bennett  17:21 Direct consumer vs. B2B  18:34 Balancing growth and efficiency  26:29 Stepping down as the CEO 31:26 Product roadmap  34:42 Ellen’s involvement in product development  37:56 Becoming an omnichannel business  43:32 Social media marketing and branding  49:18 Outro — Additional Resources: 🔹 Ellen’s Website: https://www.hedleyandbennett.com/  🔹 Ellen on Instagram: https://www.instagram.com/ellenmariebennett/  🔹 Hedley & Bennett on Facebook: https://www.facebook.com/hedleyandbennett/  🔹 Kitchen Glow Up: https://www.tastemade.com/shows/kitchen-glow-up  🔹 Dream First, Details Later: https://a.co/d/gPGFZAF    ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1   Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 —  Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.  If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top! Do you want to stop wasting your time recruiting the wrong people?  In this episode of Beyond A Million, Brad sits down with Dom Farnan, an experienced talent acquisition leader specializing in building teams, companies, and cultures. Dom shares her best recruitment practices and talks about her struggles transitioning from a solopreneur to leading DotConnect, a global talent advisory firm.  If you’re struggling with hiring the right talent, this episode is for you.  Don’t miss out!  — Key Takeaways: 00:00 Intro  01:48 About DotConnect  06:15 DotConnect’s approach to recruiting   14:16 How tech layoffs are affecting DotConnect 16:55 Best hiring practices  28:22 Dom’s sourcing process  36:09 Transitioning from 0 employees to 105 in 3 years  44:21 Why she goes by Dom instead of Dominique  49:32 The line between drugs and medicine  53:22 Outro — Additional Resources: 🔹 DotConnect  🔹Dom’s Website  🔹Dom’s LinkedIn  🔹Dom’s Instagram   ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1   Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 —  Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.  If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

This episode is part of the POE series, where we talk to entrepreneurs who have already passed the million-dollar mark. How do you build a successful business that suits your lifestyle? Entrepreneurs like Jonathan Goodman are rewriting the rules, focusing on fulfillment and lifestyle instead of chasing someone else’s idea of success. In this episode of Beyond a Million, Brad chats with Jonathan, who shares insights that might just make you rethink everything. Imagine living in a cave in Thailand with spotty internet and bats flying overhead. Sounds crazy, right? But for Jonathan, it was about creating a life he loved while building a business that aligns perfectly with his lifestyle, including traveling with his family and optimizing for life experiences. As the founder of the Personal Trainer Development Center and an accomplished author, Jonathan shares his strategies for designing a life-first business, his process of testing new ideas in focused cycles, and the concept of seasonal prioritization for personal growth. Tune in now and discover how to redefine success and design a life you truly love.  — Key Takeaways: 00:00 Intro  03:04 Balancing business and family  05:40 Living in a cave in Thailand  09:54 Importance of testing cycles  23:18 Seasonal focus for growth  34:32 Choosing the right metrics  44:21 Lifestyle-driven business decisions  50:35 Personal definitions of success  53:25 Outro — Additional Resources: 🔹 Jonathan’s Website: https://www.theptdc.com/ 🔹 Jonathan on YouTube: https://www.youtube.com/@JonathanGoodmanCoach 🔹 Jonathan on Instagram: https://www.instagram.com/itscoachgoodman/?hl=en  🔹 Jonathan’s book: The Obvious Choice - https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139   ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1   Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 —  Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.  If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. How do you scale a business to 8-figures and beyond? In this episode of Beyond A Million, Brad sits down with real estate investor and serial entrepreneur Jack Bosch, who shares his secret growth weapon: community. In our insightful interview, Jack reveals how building trust and fostering authentic relationships with customers transformed his businesses.  Additionally, we also dive deep into his coaching business, his land flipping business, and his personal real estate portfolio.  Tune in and transform your community into a powerful business growth machine!  — Key Takeaways: 00:00:00 Intro  00:01:37 Real estate investing and education  00:04:37 Focusing on building a community the right way  00:17:24 Launching a Facebook community  00:21:38 Building a sales team and social selling 00:29:00 Handling fraud and maintaining emotional control  00:38:43 Establishing core values and building a strong team 00:48:46 Multifamily, flipping, and long-term wealth  01:01:37 Syndications vs. personal investing  01:06:28 Outro — Additional Resources: 🔹 Jack’s Website: https://www.jackbosch.com/  🔹 Jack on YouTube: https://www.youtube.com/@JackBoschOfficial  🔹 Jack on Instagram: https://www.instagram.com/jack.bosch/?hl=en  🔹 Jack on Facebook: https://www.facebook.com/joachim.bosch.1/  🔹 Jack on LinkedIn: https://www.linkedin.com/in/jack-bosch-a923b59/   ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1   Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 —  Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.  If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

How do you balance risk and reward while building wealth?  In this episode of Beyond A Million, Brad sits down with serial entrepreneur and investor Blair Drenner. Blair’s journey started in the high-stakes software world, where he learned the hard truths about high-risk, high-reward ventures. Over time, he transitioned into more stable investments like real estate and high-end appliances, creating a diversified portfolio that balances steady cash flow with growth opportunities. Interested in the secrets behind his raging success? Tune in!  — Key Takeaways: 00:00:00 Intro  00:03:38 Blair’s varied business background 00:10:53 Buying vs. building  00:13:14 Breaking away from the corporate handcuffs  00:22:04 Can you time the market? 00:24:44 Strategic decision-making in business 00:33:11 Strategic risk-taking  00:44:29 Fear-driven decisions  00:53:57 Strategic partnerships  01:00:11 Blair’s real estate ventures 01:09:08 Outro — Additional Resources: 🔹 LinkedIn: https://www.linkedin.com/in/blair-drenner-48681ab/ — ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1   Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 —  Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.  If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. Ever wondered what it really takes to turn an idea into a thriving app used by thousands? In this episode of Beyond A Million, Brad chats with David Lecko, the creator and CEO of DealMachine—a powerful software designed to help real estate investors discover off-market properties at discounted prices. David shares how the tool was born out of his own challenges in securing profitable deals and how it has since evolved into the go-to app for investors and house flippers. He talks about the hurdles of launching and growing an app, competing with copycat products, and mastering effective marketing strategies. Plus, we dive into his leadership journey as a CEO, including how he built a company with an employee net promoter score of 90. Tune in!  — Key Takeaways: 00:00 Intro  01:23 About DealMachine  12:01 Challenges of launching and growing an app  16:27 Early promotions and partnerships  19:01 What sets DealMachine apart from other apps 22:57 David’s marketing strategy  28:14 Company culture and core values 35:31 Building trust and avoiding white lies 47:02 Operational framework and leadership  51:16 Real estate investing and personal growth  53:43 Biggest mistake David made 55:26 Most impactful books David read  58:03 Outro — Additional Resources: 🔹 DealMachine: https://www.dealmachine.com/  🔹 LinkedIn: https://www.linkedin.com/in/davidlecko/  🔹 Instagram: https://www.instagram.com/dlecko/?hl=en   ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1   Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 —  Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.  If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top! Yes, you read that right. Jumping off a bridge can make you a better entrepreneur! In this episode of Beyond A Million, Brad sits down with Rich Fettke, a man who has competed in the X Games, broken records for bungee jumping, written several books, spent decades investing in real estate, and built a self-managing business.  Rich is a truly remarkable individual, and today, he’s here to share his wisdom on entrepreneurship, coaching, personal growth, and the surprising parallels between extreme sports and business.  If you’re someone who’s struggling to push past your limits, this episode is for you! Tune in.  — Key Takeaways: 00:00:00 Intro  00:01:32 Extreme sports vs. entrepreneurship  00:10:54 Discipline and structure  00:18:47 Balancing entrepreneurship and competitive sports  00:23:33 Mistakes are a learning experience 00:28:19 Managing several ventures 00:34:00 About Rich’s business Real Wealth  00:38:52 How Rich spends his time  00:41:34 Investing vs. running the business 00:48:26 Good manager vs. good leader  00:52:51 Scaling Smart  01:00:41 Advice for aspiring entrepreneurs  01:01:59 Outro — Additional Resources: 🔹 Rich’s website: https://www.fettke.com/  🔹 Rich on Instagram: https://www.instagram.com/richfettke/  🔹 Real Wealth website: https://realwealth.com/  🔹 Scaling Smart by Rich and Kathy Fettke: https://a.co/d/1hOK4eo   ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1   Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 —  Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.  If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!