

The Curious Advantage Podcast
The Curious Advantage
About the Curious Advantage Podcast Series
Join the authors of The Curious Advantage in an exploration of how the power of curiosity drives success in our new digital reality. In each episode, they engage in enlightening conversations with world-leading experts from a diversity of disciplines to bring to life the latest understanding of curiosity in a way that’s useful to anyone looking to embark on a journey of discovery, navigate challenges, and unlock opportunities.
The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing is expertly by Danny Cross. Video editing by Jessica Wickham.
To speak with Paul Ashcroft, Simon Brown and/or Garrick Jones, or for PR Enquiries, Speaking Engagements or any other request, contact us at info@curiousadvantage.com or Jessica.wickham@curiousadvantage.com
About The Curious Advantage
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is now available on audible
About the Authors
PAUL ASHCROFT
Paul is the Co-Founder & Partner at Ludic Group, Author of the Book ‘ALIVE: Digital Humans and Their Organizations’, Author of The Curious Advantage, Keynote Speaker and Facilitator.
SIMON BROWN
Simon is the Global Learning & Development Leader, Partner, Talent, Author of The Curious Advantage Keynote Speaker, Facilitator and Senior Fellow.
GARRICK JONES
Co-Founder and Partner at Ludic Group, Author of the Book ‘ALIVE: Digital Humans and Their Organizations’, Author of The Curious Advantage, Keynote Speaker and Facilitator.
Episodes
Mentioned books

20 snips
Sep 8, 2020 • 27min
S2 Ep1: #14 Curiosity & Serendipity with Dr Christian Busch (Associate Professor of Applied Management and Organization, USC Marshall School of Business)
Dr. Christian Busch, an academic at NYU and LSE and author of ‘The Serendipity Mindset,’ discusses the intriguing interplay between curiosity and serendipity. He shares insights on how fostering unexpected encounters can lead to innovation and success in organizations. The conversation highlights the importance of open-ended questioning and the right mindset to navigate opportunities. Busch also emphasizes building community ties to enhance curiosity and create meaningful connections, making clear that proactive engagement can revolutionize our approach to luck.

Sep 1, 2020 • 19min
S1 Ep13: #13 Curious Processes - Curiosity, Science and Memory with Edward Oakeley (Associate Director of Genomics, Novartis)
Edward Oakeley, Scientist & Research Lab Head joins the co-authors of The Curious Advantage Paul Ashcroft & Garrick Jones to talk about Curiosity, Science and Memory. ‘Project as questions’, ‘Learning to remember’, the importance of questioning and the scientific method. What is the connection between Curiosity and Memory? Are you curious? Subscribe today! #Curiousadvantagepodcast #curiosity #science #memory #curiousadvantage
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast
About The Curious Advantage Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

Aug 11, 2020 • 27min
S1 Ep12: #12 Curious Focus with Stefan Van Der Stigchel (Professor, Utrecht University)
Stefan Van Der Stigchel, Professor of Cognitive Psychology at Utrecht University and author of How Attention Works and Concentration (MIT Press) joins Paul Ashcroft and Garrick Jones, co-authors of The Curious Advantage to talk about Curiosity and Focus. What is the relationship between curiosity and the way the brain works? How do we sample the environment around us and what is the role of attention and concentration in exploring these?
Are you curious? Subscribe today! #Curiousadvantagepodcast #curiosity #attention #concentration #focus #curiousadvantage
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast
About The Curious Advantage Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

Jul 22, 2020 • 22min
S1 Ep11: #11 Curious Community with Theo Anagnostopoulos (Founder, SciCo)
Scientist, social entrepreneur and Founder of SciCo Theo Anagnostopoulos joins Paul Ashcroft and Garrick Jones, co-authors of The Curious Advantage to talk about Curious Communities. What's the role of curiosity in the dissemination of science and scientific ideas? How do you get communities of people to engage with science in a ‘phy-gital’ environment? What is Collective intelligence and how can we increase it?
Are you curious? Subscribe today! #Curiousadvantagepodcast #curiosity #community #sciencecommunication #curiousadvantage
Join the conversation and connect with the authors #Curiousadvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Jul 7, 2020 • 32min
S1 Ep10: #10 Curiosity, Complexity and Evolution with Chris Meyer (Chair of EYQ Global Fellows, EY)
Futurist Chris Meyer joins Simon Brown & Garrick Jones, co-authors of The Curious Advantage in a fascinating conversation about Curiosity, Complexity and Evolution. How important are current trends and scenarios for the future? What’s the role of Curiosity? Why is an evolutionary approach to knowledge formation so powerful? Are you curious? Subscribe today! #Curiousadvantagepodcast #curiosity #complexity #evolution #curiousadvantage
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Jun 22, 2020 • 25min
S1 Ep9: #9 Curiosity, AI & The Future of Learning with Gordon Fuller (Vice president & Chief Learning Officer, IBM)
Gordon Fuller, IBM’s Vice president & Chief Learning Officer, joins Simon Brown, Paul Ashcroft and Garrick Jones, authors of The Curious Advantage in a fascinating conversation on Curiosity, Al and the Future of Learning. How do you successfully put learning and skills at the heart of a business? How can AI enable curiosity? How can leaders build skills and inspire curiosity in their organisation? Curiosity is the fuel for continuous learning! Are you curious? Subscribe today! #Curiousadvantagepodcast #curiosity #AI #curiousadvantage #Sailingthe7CsofCuriosity
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Jun 15, 2020 • 25min
S1 Ep8: #8 Curiosity & Criticality - Investigative Journalism with Sara Moralioglu & David Harrison
Sara Moralioglu and David Harrison, award-winning journalists and documentary makers, join the authors of the Curious Advantage Paul Ashcroft and Garrick Jones in a fascinating conversation on Curiosity, Criticality and the link to Investigative Journalism. How do you gain trust while maintaining emotional distance? How do you deal with unconscious bias? What does it mean to be curious and what are the principles that can make us more curious as individuals? Listen to incredible stories driven by Curiosity, the need 'to want to know', the obsession to uncover things, to get to the truth. Are you curious? Subscribe today! #Curiousadvantagepodcast
#curiosity #investigativejournalism #curiousadvantage #Sailingthe7CsofCuriosity
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Jun 8, 2020 • 34min
S1 Ep7: #7 Curiosity - The CEO & The Chief People and Organization Officer Perspective with Vas Narasimhan & Steven Baert (CEO & Ex-Chief People and Organization Officer, Novartis)
Vas Narasimhan, the Novartis CEO and Steven Baert, Novartis’ Ex-Chief People and Organization Officer join the authors of The Curious Advantage Simon Brown, Paul Ashcroft and Garrick Jones, to discuss the importance of Curiosity in Business. They talk about how Novartis has worked to ‘unleash the power of their people’ and change the culture driven by an ‘Inspired’, ‘Curious’ and ‘Unbossed’ people strategy. Why is curiosity becoming more important in the digital age? Why is it important to have curious leaders? What does it mean to have a curious mind and how can curiosity impact individuals and organisations? Subscribe to this exclusive podcast today to listen to this fascinating conversation.
Are you curious? #Curiousadvantagepodcast #curiosity #wearecurious #curiousadvantage #Novartis
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Jun 1, 2020 • 42min
S1 Ep6: #6 Sailing the 7C's hosted by Nina Bressler Murphy (Global Head Enterprise Capability, Novartis)
The authors of “The Curious Advantage”, Paul Ashcroft, Simon Brown & Garrick Jones, introduce their new book and their ‘7C’s of Curiosity” model in an exclusive podcast, hosted by Nina Bressler Murphy, Global Head of Enterprise Capability at Novartis.
What is curiosity and why is it a powerskill? How can we successfully “sail” the 7C’s to activate our curiosity and let it work for ourselves, our networks and for our organisations? Why is curiosity the greatest driver of value in the digital age? How is curiosity connected to neuroscience, history, innovation, learning and to exploring the unknown? Are we wired to be curious? Subscribe to listen to this fascinating conversation! Are you Curious?
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

May 26, 2020 • 33min
S1 Ep5: #5 What if you're not Curious? with Dr. Diane Hamilton (Founder & CEO, Tonerra)
Dr. Diane Hamilton, Founder and CEO of Tonerra, author, researcher, speaker and radio show host, joins Paul Ashcroft & Garrick Jones, co-authors of The Curious Advantage Book to talk about Curiosity and the factors that keep us from being curious. What is the relationship between curiosity and confidence? What if you’re not Curious? How do we go beyond Fear, Assumptions, Technology and Environment? How is a curious culture linked to an organisation’s value, productivity and ultimately profitability? Subscribe today to listen to this fascinating conversation! Are you Curious? Join the conversation #curiousadvantage
Follow @curiousadvantage
#CuriousAdvantage #7Cs #Curious #CuriousAdvantagePodcast
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible