

The Curious Advantage Podcast
The Curious Advantage
The Curious Advantage Podcast explores how curiosity drives success in the digital age. Hosted by authors and business leaders Paul Ashcroft, Simon Brown, and Garrick Jones, each episode features conversations with global experts across business, science, and culture.
Paul Ashcroft and Garrick Jones are co-founders of Ludic Group and authors of The Curious Advantage and ALIVE: Digital Humans and Their Organizations. Simon Brown is Global Learning & Development Leader, Partner, Talent at EY, and co-author of The Curious Advantage. Together, they share insights and practical tools to help individuals and organizations unlock their potential through curiosity.
Learn more at curiousadvantage.com.
Paul Ashcroft and Garrick Jones are co-founders of Ludic Group and authors of The Curious Advantage and ALIVE: Digital Humans and Their Organizations. Simon Brown is Global Learning & Development Leader, Partner, Talent at EY, and co-author of The Curious Advantage. Together, they share insights and practical tools to help individuals and organizations unlock their potential through curiosity.
Learn more at curiousadvantage.com.
Episodes
Mentioned books

Mar 19, 2021 • 51min
S2 Ep9: #22 The Current & Future Organisational Climate with Peter Cheese (CEO, CIPD’s)
Peter Cheese, CEO of CIPD, shares his insights on navigating today's organizational climate with authors Paul Ashcroft, Simon Brown, and Garrick Jones. They discuss how HR has transformed during the pandemic and the critical role of employee well-being. The conversation highlights the need for curiosity as a leadership skill and a tool for strategic thinking amidst uncertainty. Peter emphasizes the necessity of continuous learning and adaptability for future workplaces, advocating for a culture that fosters inquiry and collaboration.

Feb 5, 2021 • 33min
8: #21 Engagement, Neuroscience & Curiosity with Amy Brann (Founder, Synaptic Potential)
Amy Brann, Author, Consultant, Global Speaker and Founder of Synaptic Potential, joins Paul Ashcroft, Simon Brown and Garrick Jones, authors of the bestselling book ‘The Curious Advantage’ to explore the application of neuroscience to the art of developing people, the role of curiosity and the connection to engagement. Why are we seeing organisations becoming more focused on curiosity, or growth mindset and why is it so important? Does knowing how our brain works change the way we engage? How can we ignite our curiosity?
Are you curious? Subscribe today! Join the conversation, connect with the authors and keep exploring curiously! #CuriousAdvantage.
#neuroscience #engagement #curiosity
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast
About The Curious Advantage Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

Jan 12, 2021 • 35min
S2 Ep7: #20 Learning how to Learn Curiously with Erika Andersen (Founding Partner, Proteus International)
Business thinker and author Erika Andersen joins Paul Ashcroft, Simon Brown and Garrick Jones, authors of the bestselling book ‘The Curious Advantage’, in a fascinating conversation on Curiosity, Learning and the skills required to thrive. How does curiosity benefit leaders and organisations in today's world? What is the impact of digital in our need for curiosity? How can we learn how to lean curiously?
Are you curious? Subscribe today! Join the conversation and connect with the authors #CuriousAdvantage.
#learningtolearn #curiosity #7Cs
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast
About The Curious Advantage Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

Dec 23, 2020 • 34min
S2 Ep6: #19 The Curious Advantage Holiday Special Edition
In this special holiday edition of The Curious Advantage Podcast, hosts Paul Ashcroft, Simon Brown and Garrick Jones reflect on the curious journey they took to publishing The Curious Advantage and answer listeners questions. How can you embed curiosity into a change management process? How can you make learning a habit? What is the threshold between “healthy curiosity" and “greedy curiosity”? How can you effectively advocate for the value of curiosity? How do you measure curiosity? Are you curious? Subscribe today! Join the conversation #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast
About The Curious Advantage Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

Nov 17, 2020 • 29min
S2 Ep5: #18 Abbey Road, Digital Transformation & Curiosity with Isabel Garvey (Managing Director, Abbey Road)
Isabel Garvey, Managing Director of the world famous and oldest recording studio Abbey Road, joins the authors of the Curious Advantage Paul Ashcroft, Simon Brown and Garrick Jones in a fascinating conversation on digital transformation in music and curiosity. What is the role of curiosity in navigating through the multiple disruptive waves hitting the music industry? How do tech innovators support its evolution and transformation in this fast-changing business landscape that has been forced to shift to digital? What opportunities can AI bring into play? Are you curious? Subscribe today! Join the conversation #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast
About The Curious Advantage Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

Nov 5, 2020 • 27min
S2 Ep4: #17 Curiosity and Killing Your Company with Lisa Bodell (CEO, FutureThink)
Lisa Bodell, an award-winning author and CEO of FutureThink, dives deep into the transformative power of curiosity in organizations. She advocates for 'killing your company' as a radical strategy to spark innovation and challenge weaknesses. The conversation highlights crafting impactful 'killer questions' and fostering a culture of agility. Bodell emphasizes the essential role of leaders in nurturing curiosity and creating safe spaces for diverse ideas, ultimately linking curiosity to enhanced decision-making and business adaptability.

Oct 14, 2020 • 26min
S2 Ep3: #16 Mastering Curiosity Re-Engineering with Stefaan Van Hooydonk (Founder, Global Curiosity Institute)
Delve into the fascinating world of curiosity re-engineering with insights from a seasoned leader. Learn how fostering a growth mindset is essential for personal and organizational development. Discover the transformative power of curiosity in tech and the importance of continuous learning in dynamic environments. Explore how learning hours can impact employee retention and engagement, and understand the vital role of leadership in cultivating a culture that embraces curiosity. Join the conversation on unlocking potential through curiosity!

Sep 29, 2020 • 28min
S2 Ep2: #15 Curation, Women in Art & Curiosity with Jennifer Higgie (Editor, Frieze Magazine)
Jennifer Higgie, editor at large for Frieze Magazine and author, joins Paul Ashcroft and Garrick Jones in a fascinating Curious Advantage Podcast on Curation, Women in Art and Curiosity. Curation is a power skill in the digital world where we have access to infinite data and knowledge. How do you synthesize information? What are the key principles of curation? How is Curation connected to Curiosity? What is the role of women in art and how did women exemplify the power of curiosity? Are you curious? Subscribe today!
Join the conversation and connect with the authors #CuriousAdvantage.
#curation #womaninart #curiosity #curiousadvantage
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast
About The Curious Advantage Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

20 snips
Sep 8, 2020 • 27min
S2 Ep1: #14 Curiosity & Serendipity with Dr Christian Busch (Associate Professor of Applied Management and Organization, USC Marshall School of Business)
Dr. Christian Busch, an academic at NYU and LSE and author of ‘The Serendipity Mindset,’ discusses the intriguing interplay between curiosity and serendipity. He shares insights on how fostering unexpected encounters can lead to innovation and success in organizations. The conversation highlights the importance of open-ended questioning and the right mindset to navigate opportunities. Busch also emphasizes building community ties to enhance curiosity and create meaningful connections, making clear that proactive engagement can revolutionize our approach to luck.

Sep 1, 2020 • 19min
S1 Ep13: #13 Curious Processes - Curiosity, Science and Memory with Edward Oakeley (Associate Director of Genomics, Novartis)
Edward Oakeley, Scientist & Research Lab Head joins the co-authors of The Curious Advantage Paul Ashcroft & Garrick Jones to talk about Curiosity, Science and Memory. ‘Project as questions’, ‘Learning to remember’, the importance of questioning and the scientific method. What is the connection between Curiosity and Memory? Are you curious? Subscribe today! #Curiousadvantagepodcast #curiosity #science #memory #curiousadvantage
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast
About The Curious Advantage Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible


