
The Curious Advantage Podcast
About the Curious Advantage Podcast Series
Join the authors of The Curious Advantage in an exploration of how the power of curiosity drives success in our new digital reality. In each episode, they engage in enlightening conversations with world-leading experts from a diversity of disciplines to bring to life the latest understanding of curiosity in a way that’s useful to anyone looking to embark on a journey of discovery, navigate challenges, and unlock opportunities.
The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing is expertly by Danny Cross. Video editing by Jessica Wickham.
To speak with Paul Ashcroft, Simon Brown and/or Garrick Jones, or for PR Enquiries, Speaking Engagements or any other request, contact us at info@curiousadvantage.com or Jessica.wickham@curiousadvantage.com
About The Curious Advantage
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: http://curiousadvantage.com
Get your copy on Amazon (https://www.amazon.co.uk/Curious-Advantage-Paul-Ashcroft-ebook/dp/B08931WBT9/)
The Curious Advantage Audiobook is now available on audible (https://www.audible.co.uk/pd/The-Curious-Advantage-Audiobook/B0B916YKSY?qid=1660223133&sr=1-2&ref=a_search_c3_lProduct_1_2&pf_rd_p=c6e316b8-14da-418d-8f91-b3cad83c5183&pf_rd_r=Q2QA788N5EEKV73BGPNG)
About the Authors
PAUL ASHCROFT
Paul is the Co-Founder & Partner at Ludic Group, Author of the Book ‘ALIVE: Digital Humans and Their Organizations’, Author of The Curious Advantage, Keynote Speaker and Facilitator.
SIMON BROWN
Simon is the Global Learning & Development Leader, Partner, Talent, Author of The Curious Advantage Keynote Speaker, Facilitator and Senior Fellow.
GARRICK JONES
Co-Founder and Partner at Ludic Group, Author of the Book ‘ALIVE: Digital Humans and Their Organizations’, Author of The Curious Advantage, Keynote Speaker and Facilitator.
Latest episodes

Jun 15, 2020 • 25min
S1 Ep8: #8 Curiosity & Criticality - Investigative Journalism with Sara Moralioglu & David Harrison
Sara Moralioglu and David Harrison, award-winning journalists and documentary makers, join the authors of the Curious Advantage Paul Ashcroft and Garrick Jones in a fascinating conversation on Curiosity, Criticality and the link to Investigative Journalism. How do you gain trust while maintaining emotional distance? How do you deal with unconscious bias? What does it mean to be curious and what are the principles that can make us more curious as individuals? Listen to incredible stories driven by Curiosity, the need 'to want to know', the obsession to uncover things, to get to the truth. Are you curious? Subscribe today! #Curiousadvantagepodcast
#curiosity #investigativejournalism #curiousadvantage #Sailingthe7CsofCuriosity
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Jun 8, 2020 • 34min
S1 Ep7: #7 Curiosity - The CEO & The Chief People and Organization Officer Perspective with Vas Narasimhan & Steven Baert (CEO & Ex-Chief People and Organization Officer, Novartis)
Vas Narasimhan, the Novartis CEO and Steven Baert, Novartis’ Ex-Chief People and Organization Officer join the authors of The Curious Advantage Simon Brown, Paul Ashcroft and Garrick Jones, to discuss the importance of Curiosity in Business. They talk about how Novartis has worked to ‘unleash the power of their people’ and change the culture driven by an ‘Inspired’, ‘Curious’ and ‘Unbossed’ people strategy. Why is curiosity becoming more important in the digital age? Why is it important to have curious leaders? What does it mean to have a curious mind and how can curiosity impact individuals and organisations? Subscribe to this exclusive podcast today to listen to this fascinating conversation.
Are you curious? #Curiousadvantagepodcast #curiosity #wearecurious #curiousadvantage #Novartis
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Jun 1, 2020 • 42min
S1 Ep6: #6 Sailing the 7C's hosted by Nina Bressler Murphy (Global Head Enterprise Capability, Novartis)
The authors of “The Curious Advantage”, Paul Ashcroft, Simon Brown & Garrick Jones, introduce their new book and their ‘7C’s of Curiosity” model in an exclusive podcast, hosted by Nina Bressler Murphy, Global Head of Enterprise Capability at Novartis.
What is curiosity and why is it a powerskill? How can we successfully “sail” the 7C’s to activate our curiosity and let it work for ourselves, our networks and for our organisations? Why is curiosity the greatest driver of value in the digital age? How is curiosity connected to neuroscience, history, innovation, learning and to exploring the unknown? Are we wired to be curious? Subscribe to listen to this fascinating conversation! Are you Curious?
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

May 26, 2020 • 33min
S1 Ep5: #5 What if you're not Curious? with Dr. Diane Hamilton (Founder & CEO, Tonerra)
Dr. Diane Hamilton, Founder and CEO of Tonerra, author, researcher, speaker and radio show host, joins Paul Ashcroft & Garrick Jones, co-authors of The Curious Advantage Book to talk about Curiosity and the factors that keep us from being curious. What is the relationship between curiosity and confidence? What if you’re not Curious? How do we go beyond Fear, Assumptions, Technology and Environment? How is a curious culture linked to an organisation’s value, productivity and ultimately profitability? Subscribe today to listen to this fascinating conversation! Are you Curious? Join the conversation #curiousadvantage
Follow @curiousadvantage
#CuriousAdvantage #7Cs #Curious #CuriousAdvantagePodcast
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

May 18, 2020 • 32min
S1 Ep4: #4 Creativity & The Curious Environment with Suzie Collier (Professor, Royal Academy of Music)
Suzie Collier, Professor at the Royal Academy of Music in the Junior Department and mother of Jacob Collier, the Grammy Award-winning musician, talks about Creativity and the Curious Environment with Paul Ashcroft and Garrick Jones, co-authors of The Curious Advantage. How do we nurture curiosity? How do you strike the right balance between being exploratory and open and not being fearful? The importance in enabling curiosity in a child, motivation and the curious reset! Subscribe today to listen to this wonderful podcast. Are you curious? Join the conversation #CuriousAdvantage.
curiousadvantage.com
#CuriousAdvantage #7Cs #Curiosityandcreatiivity #CuriousAdvantagePodcast
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

May 12, 2020 • 30min
S1 Ep3: #3 Curation & The Home of Curiosity with Professor Bill Sherman (Director, Warburg Institute)
Professor Bill Sherman, Director of the Warburg Institute, which is sometimes referred to as the 'Home of Curiosity', joins Paul Ashcroft & Garrick Jones, co-authors of The Curious Advantage to talk about Curiosity, as the pursuit of things we don’t know. How does curiosity drive research? What can we learn from John Dee’s library and how can Aby Warburg's approach help us to be more curious? Do we have the right tools to empower our curiosity or do they just take us to what we know already? Subscribe today to listen to this fascinating exploration of curiosity!
What makes you curious? Join the conversation #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

May 5, 2020 • 33min
S1 Ep2: #2 Curiosity in the Flow of Work with Josh Bersin (Founder & CEO, The Josh Bersin Company)
Josh Bersin, Global industry analyst in HR and HR Technology, author and founder of Bersin, joins the authors of The Curious Advantage, Paul Ashcroft, Simon Brown and Garrick Jones to discuss curiosity in the flow of work. What is the role of curiosity in learning and people development? How does curiosity relate to the new digital reality? How can curiosity add value to organisations when radical disruptions are happening in the workplace? Adaptability, the role of curiosity for organisational growth, learning in the flow of work & curious leaders. How can curiosity help shape one’s future? Subscribe today to listen to this fascinating conversation and keep exploring curiously! What makes you curious? Join the conversation #CuriousAdvantage.
#CuriousAdvantage #7Cs #Curiosityatwork #CuriousAdvantagePodcast
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Apr 20, 2020 • 31min
S1 Ep1: #1 Curiosity, Emotional Flexibility with Jacqui Brassey (Enduring Priorities Learning Director)
Jacqui Brassey, Director of Enduring Priorities Learning, McKinsey & Company and an Academic, joins Paul Ashcroft & Garrick Jones, co-authors of “The Curious Advantage”, to discuss about Curiosity & Emotional Flexibility. When in a situation of curiosity what are the many paths that we can choose and how does that relate to confidence? What is authentic confidence, and how is that different? What is the link with our emotional flexibility? How do you use curiosity as a power skill to survive and thrive? Subscribe today to listen to this fascinating conversation and keep exploring curiously! What makes you curious? Join the conversation #CuriousAdvantage.
#CuriousAdvantage #7Cs #Curiosity&Emotional Flexibility
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible