The Curious Advantage Podcast
S2 Ep4: #17 Curiosity and Killing Your Company with Lisa Bodell (CEO, FutureThink)
Nov 5, 2020
Lisa Bodell, an award-winning author and CEO of FutureThink, dives deep into the transformative power of curiosity in organizations. She advocates for 'killing your company' as a radical strategy to spark innovation and challenge weaknesses. The conversation highlights crafting impactful 'killer questions' and fostering a culture of agility. Bodell emphasizes the essential role of leaders in nurturing curiosity and creating safe spaces for diverse ideas, ultimately linking curiosity to enhanced decision-making and business adaptability.
27:14
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Quick takeaways
- Proactive obsolescence encourages organizations to identify weaknesses early, transforming them into strengths to enhance resilience against competitors.
- Asking killer questions fosters organizational creativity and innovation, enabling teams to engage deeply with core issues and uncover new opportunities.
Deep dives
The Value of Killing the Company
Proactive obsolescence is a concept that encourages companies to identify their weaknesses before competitors do, focusing on ways to transform these into strengths. The idea of 'killing the company' serves as a provocative strategy for organizations to reassess their core functions and impact during times of change, such as the experiences faced during the COVID-19 pandemic. By simulating the perspective of their top competitor, businesses can strategize on potential vulnerabilities, ultimately enhancing their resilience. This exercise in critical self-evaluation and strategic planning can help organizations pivot and thrive, rather than being caught off guard by market changes.
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