

The Curious Advantage Podcast
The Curious Advantage
The Curious Advantage Podcast explores how curiosity drives success in the digital age. Hosted by authors and business leaders Paul Ashcroft, Simon Brown, and Garrick Jones, each episode features conversations with global experts across business, science, and culture.
Paul Ashcroft and Garrick Jones are co-founders of Ludic Group and authors of The Curious Advantage and ALIVE: Digital Humans and Their Organizations. Simon Brown is Global Learning & Development Leader, Partner, Talent at EY, and co-author of The Curious Advantage. Together, they share insights and practical tools to help individuals and organizations unlock their potential through curiosity.
Learn more at curiousadvantage.com.
Paul Ashcroft and Garrick Jones are co-founders of Ludic Group and authors of The Curious Advantage and ALIVE: Digital Humans and Their Organizations. Simon Brown is Global Learning & Development Leader, Partner, Talent at EY, and co-author of The Curious Advantage. Together, they share insights and practical tools to help individuals and organizations unlock their potential through curiosity.
Learn more at curiousadvantage.com.
Episodes
Mentioned books

Aug 11, 2020 • 27min
S1 Ep12: #12 Curious Focus with Stefan Van Der Stigchel (Professor, Utrecht University)
Stefan Van Der Stigchel, Professor of Cognitive Psychology at Utrecht University and author of How Attention Works and Concentration (MIT Press) joins Paul Ashcroft and Garrick Jones, co-authors of The Curious Advantage to talk about Curiosity and Focus. What is the relationship between curiosity and the way the brain works? How do we sample the environment around us and what is the role of attention and concentration in exploring these?
Are you curious? Subscribe today! #Curiousadvantagepodcast #curiosity #attention #concentration #focus #curiousadvantage
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast
About The Curious Advantage Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

Jul 22, 2020 • 22min
S1 Ep11: #11 Curious Community with Theo Anagnostopoulos (Founder, SciCo)
Scientist, social entrepreneur and Founder of SciCo Theo Anagnostopoulos joins Paul Ashcroft and Garrick Jones, co-authors of The Curious Advantage to talk about Curious Communities. What's the role of curiosity in the dissemination of science and scientific ideas? How do you get communities of people to engage with science in a ‘phy-gital’ environment? What is Collective intelligence and how can we increase it?
Are you curious? Subscribe today! #Curiousadvantagepodcast #curiosity #community #sciencecommunication #curiousadvantage
Join the conversation and connect with the authors #Curiousadvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Jul 7, 2020 • 32min
S1 Ep10: #10 Curiosity, Complexity and Evolution with Chris Meyer (Chair of EYQ Global Fellows, EY)
Futurist Chris Meyer joins Simon Brown & Garrick Jones, co-authors of The Curious Advantage in a fascinating conversation about Curiosity, Complexity and Evolution. How important are current trends and scenarios for the future? What’s the role of Curiosity? Why is an evolutionary approach to knowledge formation so powerful? Are you curious? Subscribe today! #Curiousadvantagepodcast #curiosity #complexity #evolution #curiousadvantage
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Jun 22, 2020 • 25min
S1 Ep9: #9 Curiosity, AI & The Future of Learning with Gordon Fuller (Vice president & Chief Learning Officer, IBM)
Gordon Fuller, IBM’s Vice president & Chief Learning Officer, joins Simon Brown, Paul Ashcroft and Garrick Jones, authors of The Curious Advantage in a fascinating conversation on Curiosity, Al and the Future of Learning. How do you successfully put learning and skills at the heart of a business? How can AI enable curiosity? How can leaders build skills and inspire curiosity in their organisation? Curiosity is the fuel for continuous learning! Are you curious? Subscribe today! #Curiousadvantagepodcast #curiosity #AI #curiousadvantage #Sailingthe7CsofCuriosity
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Jun 15, 2020 • 25min
S1 Ep8: #8 Curiosity & Criticality - Investigative Journalism with Sara Moralioglu & David Harrison
Sara Moralioglu and David Harrison, award-winning journalists and documentary makers, join the authors of the Curious Advantage Paul Ashcroft and Garrick Jones in a fascinating conversation on Curiosity, Criticality and the link to Investigative Journalism. How do you gain trust while maintaining emotional distance? How do you deal with unconscious bias? What does it mean to be curious and what are the principles that can make us more curious as individuals? Listen to incredible stories driven by Curiosity, the need 'to want to know', the obsession to uncover things, to get to the truth. Are you curious? Subscribe today! #Curiousadvantagepodcast
#curiosity #investigativejournalism #curiousadvantage #Sailingthe7CsofCuriosity
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Jun 8, 2020 • 34min
S1 Ep7: #7 Curiosity - The CEO & The Chief People and Organization Officer Perspective with Vas Narasimhan & Steven Baert (CEO & Ex-Chief People and Organization Officer, Novartis)
Vas Narasimhan, the Novartis CEO and Steven Baert, Novartis’ Ex-Chief People and Organization Officer join the authors of The Curious Advantage Simon Brown, Paul Ashcroft and Garrick Jones, to discuss the importance of Curiosity in Business. They talk about how Novartis has worked to ‘unleash the power of their people’ and change the culture driven by an ‘Inspired’, ‘Curious’ and ‘Unbossed’ people strategy. Why is curiosity becoming more important in the digital age? Why is it important to have curious leaders? What does it mean to have a curious mind and how can curiosity impact individuals and organisations? Subscribe to this exclusive podcast today to listen to this fascinating conversation.
Are you curious? #Curiousadvantagepodcast #curiosity #wearecurious #curiousadvantage #Novartis
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Jun 1, 2020 • 42min
S1 Ep6: #6 Sailing the 7C's hosted by Nina Bressler Murphy (Global Head Enterprise Capability, Novartis)
The authors of “The Curious Advantage”, Paul Ashcroft, Simon Brown & Garrick Jones, introduce their new book and their ‘7C’s of Curiosity” model in an exclusive podcast, hosted by Nina Bressler Murphy, Global Head of Enterprise Capability at Novartis.
What is curiosity and why is it a powerskill? How can we successfully “sail” the 7C’s to activate our curiosity and let it work for ourselves, our networks and for our organisations? Why is curiosity the greatest driver of value in the digital age? How is curiosity connected to neuroscience, history, innovation, learning and to exploring the unknown? Are we wired to be curious? Subscribe to listen to this fascinating conversation! Are you Curious?
Join the conversation and connect with the authors #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

May 26, 2020 • 33min
S1 Ep5: #5 What if you're not Curious? with Dr. Diane Hamilton (Founder & CEO, Tonerra)
Dr. Diane Hamilton, Founder and CEO of Tonerra, author, researcher, speaker and radio show host, joins Paul Ashcroft & Garrick Jones, co-authors of The Curious Advantage Book to talk about Curiosity and the factors that keep us from being curious. What is the relationship between curiosity and confidence? What if you’re not Curious? How do we go beyond Fear, Assumptions, Technology and Environment? How is a curious culture linked to an organisation’s value, productivity and ultimately profitability? Subscribe today to listen to this fascinating conversation! Are you Curious? Join the conversation #curiousadvantage
Follow @curiousadvantage
#CuriousAdvantage #7Cs #Curious #CuriousAdvantagePodcast
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

May 18, 2020 • 32min
S1 Ep4: #4 Creativity & The Curious Environment with Suzie Collier (Professor, Royal Academy of Music)
Suzie Collier, Professor at the Royal Academy of Music in the Junior Department and mother of Jacob Collier, the Grammy Award-winning musician, talks about Creativity and the Curious Environment with Paul Ashcroft and Garrick Jones, co-authors of The Curious Advantage. How do we nurture curiosity? How do you strike the right balance between being exploratory and open and not being fearful? The importance in enabling curiosity in a child, motivation and the curious reset! Subscribe today to listen to this wonderful podcast. Are you curious? Join the conversation #CuriousAdvantage.
curiousadvantage.com
#CuriousAdvantage #7Cs #Curiosityandcreatiivity #CuriousAdvantagePodcast
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

May 12, 2020 • 30min
S1 Ep3: #3 Curation & The Home of Curiosity with Professor Bill Sherman (Director, Warburg Institute)
Professor Bill Sherman, Director of the Warburg Institute, which is sometimes referred to as the 'Home of Curiosity', joins Paul Ashcroft & Garrick Jones, co-authors of The Curious Advantage to talk about Curiosity, as the pursuit of things we don’t know. How does curiosity drive research? What can we learn from John Dee’s library and how can Aby Warburg's approach help us to be more curious? Do we have the right tools to empower our curiosity or do they just take us to what we know already? Subscribe today to listen to this fascinating exploration of curiosity!
What makes you curious? Join the conversation #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible


