
The Curious Advantage Podcast
About the Curious Advantage Podcast Series
Join the authors of The Curious Advantage in an exploration of how the power of curiosity drives success in our new digital reality. In each episode, they engage in enlightening conversations with world-leading experts from a diversity of disciplines to bring to life the latest understanding of curiosity in a way that’s useful to anyone looking to embark on a journey of discovery, navigate challenges, and unlock opportunities.
The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing is expertly by Danny Cross. Video editing by Jessica Wickham.
To speak with Paul Ashcroft, Simon Brown and/or Garrick Jones, or for PR Enquiries, Speaking Engagements or any other request, contact us at info@curiousadvantage.com or Jessica.wickham@curiousadvantage.com
About The Curious Advantage
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: http://curiousadvantage.com
Get your copy on Amazon (https://www.amazon.co.uk/Curious-Advantage-Paul-Ashcroft-ebook/dp/B08931WBT9/)
The Curious Advantage Audiobook is now available on audible (https://www.audible.co.uk/pd/The-Curious-Advantage-Audiobook/B0B916YKSY?qid=1660223133&sr=1-2&ref=a_search_c3_lProduct_1_2&pf_rd_p=c6e316b8-14da-418d-8f91-b3cad83c5183&pf_rd_r=Q2QA788N5EEKV73BGPNG)
About the Authors
PAUL ASHCROFT
Paul is the Co-Founder & Partner at Ludic Group, Author of the Book ‘ALIVE: Digital Humans and Their Organizations’, Author of The Curious Advantage, Keynote Speaker and Facilitator.
SIMON BROWN
Simon is the Global Learning & Development Leader, Partner, Talent, Author of The Curious Advantage Keynote Speaker, Facilitator and Senior Fellow.
GARRICK JONES
Co-Founder and Partner at Ludic Group, Author of the Book ‘ALIVE: Digital Humans and Their Organizations’, Author of The Curious Advantage, Keynote Speaker and Facilitator.
Latest episodes

May 25, 2023 • 48min
S4 Ep7: #47 Moderna, Digital & AI First with Noah Rabinowitz (Vice President & Global Head of Learning, Moderna)
Noah Rabinowitz, Moderna Vice President, and Global Head of Learning, joins Paul Ashcroft, Simon Brown, and Garrick Jones in a fascinating exploration of curiosity and learning as the catalyst for accelerated change and achievement of mission, purpose and potential. Why should we reject mediocrity and focus on the commitment to excellence and mastery? How can leaders help prepare their people for the future with all the change that's going on around them and the technology that's changing their lives and the way they work? How important is curiosity in this?
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously!
#leearning #AI #Curiousadvantagepodcast #curiosity #explorethefuture #AItechnology #CuriousAdvantage #curiosity #7CsofCuriosity #L&D #learning #change #pharmaceutical
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & Edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

May 10, 2023 • 45min
S4 Ep6: #46 AI, Neuroscience & Learning with Mike Vaughan (CEO, The Regis Company)
Mike Vaughan, CEO of The Regis company, joins Paul Ashcroft, Simon Brown and Garrick Jones for a focus on AI, Neuroscience and Learning in this powerful episode of the Curious Advantage Podcast. Subscribe today to hear about mental models, team effectiveness and agility. What are the new business models that AI presents? How will AI be critical in the future of learning? What’s the role of ‘better questions’ – in curiosity and in AI tools?
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously!
#AI #Curiousadvantagepodcast #curiosity #explorethefuture #AItechnology #CuriousAdvantage #curiosity #7CsofCuriosity #L&D #learning #betterquestions #neuroscience
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & Edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Apr 19, 2023 • 48min
S4 Ep5: #45 Microsoft, AI & Experimenting with Brian Murphy (Senior Director & Employee Skilling, Microsoft)
Microsoft’s Brian Murphy, leading Career Development for the Global Sales organisation, joins Paul Ashcroft, Simon Brown and Garrick Jones in this fascinating episode of the Curious Advantage Podcast to talk about AI, meta career competencies, L&D, the future of work, the role of curiosity in navigating the new world of work, skills as a new currency and much more!
How has Microsoft been adopting AI? How can we adapt and thrive with the rise of AI? What are the skills and capabilities that we're going to need going forward that will be sustaining? How does the AI help you prepare or move into this kind of meta career competencies world? Is ChatGPT here to stay? What are the implications on learning?
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously!
#AI #ChatGPT #Curiousadvantagepodcast #curiosity #explorethefuture #AItechnology #CuriousAdvantage #curiosity #7CsofCuriosity #L&D #learning #Microsoft #skills #digitaltransformation
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & Edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Apr 3, 2023 • 14min
S4 Ep4: #44 ChatGPT is our guest! Astonishing, Curious, Human?
This week Paul Ashcroft, Simon Brown and Garrick Jones interviewed ChatGPT directly and had AI read the responses. They also had ChatGPT generate the questions they asked. The result is surprising, coherent, thought provoking and worth listening to.
Are you curious? Subscribe today! Join the conversation, connect with the authors of The Curious Advantage, and keep exploring curiously!
#AI #ChatGPT #Curiousadvantagepodcast #curiosity #explorethefuture #AItechnology #thefutureisnow
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & Edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Mar 22, 2023 • 43min
S4 Ep3: #43 Walmart, Curiosity & Learning at a Massive Scale with Brandon Carson (Vice President of Learning & Leadership, Walmart)
“Even as assertively companies are automating and integrating technology, it's always going to be about the people.”
Brandon Carson, Walmart’s VP of Learning and Leadership, joins Paul Ashcroft, Simon Brown and Garrick Jones in this episode of the Curious Advantage Podcast to talk about curiosity and learning at a massive scale. Hear Brandon’s curious journey from Sun, Yahoo! And Microsoft, to Home Depot, Delta Airlines and now one of the companies employing the most people in the world, Walmart. What are the challenges such organisations face? What is the role of curiosity in an organisation’s learning culture? What is the Rethinking, Restructuring & Rearchitecting model? How can we better drive talent development for the future?
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage #curiosity #7CsofCuriosity #leadership #learning #podcasts
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & Edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Feb 10, 2023 • 53min
S4 Ep2: #42 Endorphins, Happy Neurochemicals & Curiosity with Loretta Breuning (Founder, Inner Mammal Institute)
Loretta Breuning, Founder of the Inner Mammal Institute, Academic and Author meets Paul Ashcroft, Simon Brown and Garrick Jones in a fascinating conversation on Endorphins, happy neurochemicals and curiosity! Listen to Loretta’s journey of exploration of the brain chemistry we share with earlier mammals. How do neurochemicals govern our feelings? What makes us happy? What happens in the brain when we are curious? How can people make peace with their inner mammal?
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage #curiosity #7CsofCuriosity #neuroscience #happiness
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & Edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Jan 17, 2023 • 36min
S4 Ep1: #41 Exponential Growth & Curiosity with Diana Kander ( Author, New York Times Best Selling)
Diana Kander joins Paul Ashcroft and Simon Brown on this Curious Advantage episode, to talk about cracking the Curiosity code for exponential growth and about achieving better results by asking better questions! What is the Curiosity Muscle? What happens to organisations that are not curious enough or that loose curiosity?
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage #curiosity
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & Edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Nov 8, 2022 • 42min
S3 Ep14: #40 Cyber attacks, Psychology & Curiosity with Ganna Pogrebna (Executive Director, AI and Cyber Futures Institute)
“Curiosity has mysterious ways and it can tell you one passage that you do not expect”
Ganna Pogrebna joins Simon Brown and Garrick Jones in a fascinating conversation the role of curiosity in behavioural data science and social engineering! Join them to hear about navigating through AI, human vs machine bias, cybersecurity and cybercrime, insights into Gana’s new book the ‘Big Bad Bias’ and much more! How do we understand data? What are the hybrid models between human decisions and machines? How can we use curiosity and criticality to navigate this maze?
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage #curiosity #context
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & Edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Oct 12, 2022 • 37min
S3 Ep13: #39 Context, Royalty & Curiosity with Michael Spencer (Head of Education, Royal Opera House)
Michael Spencer shares with Garrick Jones, his curious journey from being a full-time performer, violinist with the London Symphony Orchestra to becoming Head of Education at the Royal Opera House and to working and teaching in Japan.
How does curiosity help us engage with completely new contexts? What’s the role of curiosity in our decision making, in connecting with new people, in enabling us experience different cultures? How can we become more curious and where do we intend our curiosity to lead us?
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage #curiosity #context
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & Edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible

Aug 12, 2022 • 49min
S3 Ep12: #38 On Superpowers From the World's Most Influential Coach & Mentor with Sanyin Siang (Professor, Duke University)
Sanyin Siang, recognized by Thinkers50 as the world's Most Influential Coach & Mentor, shares her impressive journey and talks bout coaching, leadership, superpowers, the role of curiosity, curiosity as a superpower, how to unlock and cultivate it and much more with Paul Ashcroft, Simon Brown and Garrick Jones
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage #curiosity #community #learning #leadershipdevelopment #coaching #mentoring #superpowers
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & Edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is now available on audible!