

The Curious Advantage Podcast
The Curious Advantage
The Curious Advantage Podcast explores how curiosity drives success in the digital age. Hosted by authors and business leaders Paul Ashcroft, Simon Brown, and Garrick Jones, each episode features conversations with global experts across business, science, and culture.
Paul Ashcroft and Garrick Jones are co-founders of Ludic Group and authors of The Curious Advantage and ALIVE: Digital Humans and Their Organizations. Simon Brown is Global Learning & Development Leader, Partner, Talent at EY, and co-author of The Curious Advantage. Together, they share insights and practical tools to help individuals and organizations unlock their potential through curiosity.
Learn more at curiousadvantage.com.
Paul Ashcroft and Garrick Jones are co-founders of Ludic Group and authors of The Curious Advantage and ALIVE: Digital Humans and Their Organizations. Simon Brown is Global Learning & Development Leader, Partner, Talent at EY, and co-author of The Curious Advantage. Together, they share insights and practical tools to help individuals and organizations unlock their potential through curiosity.
Learn more at curiousadvantage.com.
Episodes
Mentioned books

Mar 27, 2024 • 48min
62: Abhijit Bhaduri: Curiosity, Career Archetypes & Future of Work (Advisor Talent Strategy)
Abhijit Bhaduri, a seasoned talent management advisor, discusses Career 3.0, debunking outdated career paradigms, essential skills for success, curiosity, career archetypes, leadership-talent-culture intersection, organizational growth, and personal development. His expertise offers actionable strategies for navigating the evolving workplace, leaving listeners inspired to excel in their careers.

Feb 21, 2024 • 44min
61: Lisa Danels: Integrating your Head, Heart & Gut into Leadership (Executive Director, Human Edge)
Lisa Danels, Executive Director of Human Edge and author of 'The Human Edge Advantage', discusses integrating head, heart, and gut in leadership, navigating burnout, uncovering masks people wear under stress, and creating a leadership framework. She also shares insights on AI and longevity, emphasizing curiosity, self-awareness, and personal power to unlock genius and co-create possibilities.

Feb 7, 2024 • 46min
60: Noga Arikha: Don't Be Afraid Of Your Feelings (Author, Philosopher, Historian of Ideas)
In this podcast episode, we delve into the captivating world of Noga Arikha, a philosopher, historian of ideas, and science humanist. She takes us on a journey from her childhood in Paris to her experiences working with neuropsychiatric patients and her current endeavor—writing a biography of anthropologist Franz Boas for the Yale University Press, set to be released in 2025.
Arikha holds the position of Visiting Fellow at the European University Institute in Florence, is an Associate Fellow of the Warburg Institute (London), an Honorary Fellow of the Center for the Politics of Feelings, a Research Associate at the Institut Jean Nicod of the Ecole Normale Supérieure in Paris. Throughout the episode, Arikha shares personal reflections on curiosity and emphasizes its essential role in personal and societal growth. She encourages listeners not to shy away from embracing their feelings in this thought-provoking conversation with Garrick Jones.
Purchase The Ceiling Outside: The Science and Experience of the Disrupted Mind
Purchase Napoleon and the Rebel: A Story of Brotherhood, Passion, and Power
Purchase Passions and Tempers: A History of the Humours
Get your copy of The Curious Advantage on Amazon
The Curious Advantage Audiobook is also available on Audible
Follow The Curious Advantage on LinkedIn and Instagram
About the Curious Advantage Podcast
The Curious Advantage Podcast series, hosted by the authors of The Curious Advantage book – Paul Ashcroft (co-founder & partner, Ludic Group), Simon Brown (Partner, Talent, EY), and Garrick Jones (co-founder & partner, Ludic Group) – explores how curiosity is a driving force for success in both individual lives and organizations, particularly in our evolving digital landscape. This podcast distills insights from neuroscience, anthropology, history, and behaviorism to make the concept of curiosity accessible and applicable to everyone.
About The Curious Advantage Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.At the heart of the book is our model of Curiosity, called ’Sailing the 7C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing is expertly by Danny Cross. Video editing by Jessica Wickham.

Jan 24, 2024 • 43min
60: Amy Edmondson: Practical Tips for Leaders & Fostering Positive Failure (Novartis Professor of Leadership and Management, Harvard Business School)
Amy Edmondson, Novartis Professor at Harvard Business School and a leading management thinker, dives into the impactful relationship between curiosity and psychological safety in the workplace. She highlights the importance of 'smart pilots' in project management to foster learning from intelligent failures. Her engaging anecdotes reveal how leaders can create environments that support vulnerability and innovation. Edmondson also discusses adapting leadership styles in an increasingly complex and digital world, encouraging continuous learning and adaptive thinking.

Dec 13, 2023 • 41min
58: Rita McGrath: Inflection Points & Navigating Blind Spots (Professor, Columbia Business School)
Join the hosts of The Curious Advantage as they dive into the world of innovation and growth with the incredible Rita McGrath. Rita, a seasoned author, speaker, and Professor at Columbia Business School, shares her journey from CEO to academia, unveiling insights from her latest book, Seeing Around Corners.
In this episode, Rita unpacks the concept of inflection points, discussing the eight practices crucial for navigating blind spots. She emphasizes the importance of early warning systems in detecting these pivotal moments before they occur, revealing how examining assumptions ties into spotting these turning points using the 7Cs framework from The Curious Advantage book.
We explore the intersection of curiosity and business, discovering how Rita's personal curiosity fuels her work and why she believes curiosity is the key to success in our rapidly changing digital landscape. Rita's expertise, combined with her passionate approach to leveraging curiosity, offers a unique perspective on fostering growth and innovation and inspires individuals and organizations to navigate curiously during uncertainty to drive success in our ever-evolving world.
Seeing Around Corners is available on Amazon
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible
Follow The Curious Advantage on LinkedIn
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
About The Curious Advantage Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing is expertly by Danny Cross. Video editing by Jessica Wickham.

Nov 22, 2023 • 56min
57: Doug Belshaw & Laura Hilliger: Beyond Blockchain - Open Badges, We are Open, Coops, Voodoo Categorization & the Future of Work with (Co-Founders, We Are Open Co-op)
Some of us maybe living in a version of the future now. Doug Belshaw and Laura Hilliger from “We are Open”, a cooperative structure that supports multi-dimensional non-corporate organisations, know what it takes to make a very different way of working work. We caught up with them to explore there ways of doing things, it spans the globe and is based on models that are fast becoming popular. We are curious about the future and different ways of organising and so we talk about Open Badges, beyond blockchain, cooperative structures and many other new concepts such as Voodoo Catagorisation.
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously!
Show notes:
https://tilde.town/~dozens/sofa/
https://dougbelshaw.com/thesis/
https://ailiteracy.fyi/
https://blog.weareopen.coop/navigating-greenpeaces-critical-incident-network-5d9fe79ea824
https://weareopen.coop
https://weareopen.coop/aop/
Green Peace Articles –
Part 1: https://blog.weareopen.coop/navigating-greenpeaces-critical-incident-network-5d9fe79ea824
Part 2: https://blog.weareopen.coop/exploring-community-learning-pathways-88a9758928c2
Part 3: https://blog.weareopen.coop/discovering-a-multimodal-training-f289eeed7fde
Open Badges, recognition and Credentialing - https://badges.community
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible
Follow The Curious Advantage on LinkedIn
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing is expertly by Danny Cross. Video editing by Jessica Wickham.

Nov 8, 2023 • 27min
S5 Ep5: #56 Exprovement - Exponential Improvement through Converging Parallels with Hersh Haladker (Founder, Instillmotion)
In this episode, Garrick Jones dives into the world of innovation with Hersh Haladker, founder of InstillMotion, a company that helps businesses achieve Exprovement, the convergence of ideas solving unique business challenges.
Hersh, co-author of Exprovement: Unleashing Innovation Across Industries shares insights into his innovation journey, discussing his early interest and the nuanced relationship between innovation and incrementalism.
Our discussion centres on the three key topics from Hersh's book, providing a concise exploration of revitalizing methods and driving productivity through cross-industry disruption.
Hersh also highlights the significance of behavioural economics in innovation, emphasising the understanding of human behaviour for successful strategies. Learn how curiosity is the driving force behind innovation, sharing its role in sparking ideas and fostering continuous improvement.
Are you curious? #curiosity #improvement #curiousconversations #behaviouraleconomics #staycurious
Produced by Aliki Paolinelis and Jessica Wickham, edited by Roman Pechersky and Danny Cross
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organizations use the power of curiosity to drive success in their lives and organizations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history, and behaviorism about curiosity and makes these useful for everyone.
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy of The Curious Advantage on Amazon
Listen to The Curious Advantage on Audible
Follow The Curious Advantage on LinkedIn

Oct 25, 2023 • 44min
S5 Ep4: #55 Neuroscience, Experience Facilitation & the New Learning Protocols with Lauren Waldman (Founder & Learning Scientist, Learning Pirate)
In this engaging podcast episode, Paul Ashcroft, Simon Brown and Garrick Jones are joined by Lauren Waldman, the founder and learning specialist behind Learning Pirate.
With an educational background spanning prestigious institutions like Harvard, Duke, and John Hopkins University, Lauren launched Learning Pirate in 2017. Her mission is to empower individuals to harness their full cognitive potential, thereby enhancing the quality of their lives through scientifically optimized learning strategies.
During our conversation, Lauren explains the concepts of scientific learning design and how it can revolutionize the way we approach education, the connections between brain chemistry, neurotransmitters, and the learning process, the importance of curiosity from a neurological perspective and how it fuels cognitive growth and valuable insights on navigating stress and emotional responses within the learning process, empowering learners and educators alike to overcome challenges and achieve excellence
Don't miss this enlightening conversation that merges the worlds of learning and neuroscience, offering profound insights into optimizing our capacity for learning, working, and living life to the fullest.
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously!
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organizations use the power of curiosity to drive success in their lives and organizations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history, and behaviorism about curiosity and makes these useful for everyone.
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy of The Curious Advantage on Amazon
Listen to The Curious Advantage on Audible
Follow The Curious Advantage on LinkedIn

Oct 11, 2023 • 50min
S5 Ep3: #54 The Khan Academy with Sal Khan (Founder & CEO, The Khan Academy)
In this episode, we delve into the world of education and innovation with our special guest, Sal Khan, the visionary founder, and CEO of Khan Academy. Sal's mission is to provide a free, world-class education to learners of all ages and backgrounds, and his pioneering approach to education has earned him acclaim as a trailblazer in the ed-tech industry alongside his early adoption of Generative AI technologies.
We uncover the intriguing narrative behind Khanmigo's inception and the driving inspiration that birthed this ground-breaking platform. Explore how Khanmigo and cutting-edge technologies like ChatGPT 4 are revolutionizing the educational landscape. Delve into the significant role curiosity plays in Sal's approach to innovation and education. Plus, get a glimpse into Sal's personal interests and the diverse curiosities that ignite his passion beyond the realms of AI and education.
Produced by Aliki Paolinelis & Jessica Wickham and edited by Roman Pechersky & Danny Cross
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon
The Curious Advantage Audiobook is also available on audible
Follow The Curious Advantage on LinkedIn

Sep 28, 2023 • 47min
S5 Ep2: #53 All-Blacks Management, Excellence & Curiosity with Darren Shand (Manager, All Blacks)
Darren Shand, the long-time manager of the All Blacks rugby team, shares his inspiring journey and leadership philosophy that prioritizes curiosity and continuous improvement. He discusses the challenges of managing a top-performing team, particularly after defeats, while highlighting the importance of a strong team mentality known as 'the All Blacks Way.' Darren also explores how the principles of sports leadership can be applied to business, emphasizing authenticity and collaboration for achieving excellence in any field.


