

The Curious Advantage Podcast
The Curious Advantage
The Curious Advantage Podcast explores how curiosity drives success in the digital age. Hosted by authors and business leaders Paul Ashcroft, Simon Brown, and Garrick Jones, each episode features conversations with global experts across business, science, and culture.
Paul Ashcroft and Garrick Jones are co-founders of Ludic Group and authors of The Curious Advantage and ALIVE: Digital Humans and Their Organizations. Simon Brown is Global Learning & Development Leader, Partner, Talent at EY, and co-author of The Curious Advantage. Together, they share insights and practical tools to help individuals and organizations unlock their potential through curiosity.
Learn more at curiousadvantage.com.
Paul Ashcroft and Garrick Jones are co-founders of Ludic Group and authors of The Curious Advantage and ALIVE: Digital Humans and Their Organizations. Simon Brown is Global Learning & Development Leader, Partner, Talent at EY, and co-author of The Curious Advantage. Together, they share insights and practical tools to help individuals and organizations unlock their potential through curiosity.
Learn more at curiousadvantage.com.
Episodes
Mentioned books

Sep 4, 2024 • 46min
68: Dr Diane Hamilton: Curiosity Unleashed & Measuring its Value and the Curious Bottom Line (Founder & CEO, Tonerra)
In this episode of The Curious Advantage Podcast, we speak with Dr. Diane Hamilton, Founder and CEO of Tonerra, and author of the new book Curiosity Unleashed: Achieving Business Excellence by Challenging the Status Quo. Dr. Hamilton shares her insights on how curiosity has shaped her journey and why it's a crucial driver for business success.
Discover the strategies used by companies like Google and Disney to foster a culture of curiosity, the financial benefits of embracing curiosity, and the dangers of sticking to the status quo. We also explore the role of artificial intelligence in curiosity and what the future holds for human curiosity in the digital age.
Join us to learn how to unlock the power of curiosity to drive innovation and success in both your personal and professional life.
Dr Diane Hamilton Website: https://drdianehamilton.com/
Dr Diane Hamilton LinkedIn: https://www.linkedin.com/in/drdianehamilton/
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series, hosted by the authors of The Curious Advantage book – Paul Ashcroft (co-founder & partner, Ludic Group), Simon Brown (Global Learning & Development Leader, Partner, EY), and Garrick Jones (co-founder & partner, Ludic Group) – explores how curiosity is a driving force for success in both individual lives and organizations, particularly in our evolving digital landscape. This podcast distills insights from neuroscience, anthropology, history, art and behaviorism to make the concept of curiosity accessible and applicable to everyone.
About The Curious Advantage Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused. At the heart of the book is our model of Curiosity, called ’Sailing the 7C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy of The Curious Advantage on Amazon
The Curious Advantage Audiobook is also available on Audible
Follow The Curious Advantage on LinkedIn and Instagram
The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing is expertly by Danny Cross. Video editing by Jessica Wickham.
#CuriousAdvantage #CuriousAdvantagePodcast #CuriosityPodcast #7CsofCuriosity #DigitalSuccess #NeuroscienceInsights #BusinessCuriosity #PodcastSeries #Audiobook #Amazon #DigitalAge #Sailingthe7Cs #7CsofCuriosity #PowerSkill #CuriosityModel #Curisosity #ThriveDigitally #PodcastInsights #AuthorPodcast #LeadershipCuriosity #DigitalLandscape #CuriosityBook #LinkedInPodcast

Jul 31, 2024 • 38min
67: John Harris Dunning: Graphic Novels, Monsters & Curiosity (Author)
STRONG LANGUAGE AND ADULT THEMES. In this episode, Garrick sits down with John Harris Dunning, the brilliant mind behind graphic novels like "Salem Brownstone," "Tumult," and the newly released "Summer Shadows" from Dark Horse Comics. John shares his journey from aspiring writer to acclaimed graphic novelist, offering a glimpse into the creative process that brought his vivid stories to life.
We delve into the world of graphic novels, discussing their rising popularity and what sets them apart from traditional books. John explains why graphic novels resonate with readers, emphasizing the unique power of visual storytelling and the depth that illustrations can bring to a narrative.
John recounts his experience curating the groundbreaking "Comics Unmasked: Art and Anarchy in the UK" exhibition at the British Library. This prestigious exhibition highlighted the cultural and artistic significance of comics, drawing from the rich archives of the British Library.
Beyond his professional work, John reflects on the concept of curiosity—how it drives creativity and innovation. We discuss the role of curiosity in both human endeavors and artificial intelligence, and John reveals what he's personally curious about outside his professional sphere.
This episode is a must-listen for anyone interested in the art of storytelling, the impact of visual narratives, and the enduring appeal of graphic novels. Whether you're an avid reader of comics or simply curious about the genre, John's insights provide a deeper understanding of why graphic novels continue to enchant and inspire.
John Harris Dunning Social Media:
Instagrah: johnharrisdunning
Twitter/ X: johnhdunning
Instagram: darkhorsecomics
Twitter/ X: @DarkHorseComics
https://www.darkhorse.com/Comics/3012-386/Summer-Shadows-1
https://dailydead.com/summer-shadows-qa-john-harris-dunning-discusses-influences-collaborating-with-ricardo-cabral-and-the-vampire-storys-unique-setting/
https://www.comicbookcouplescounseling.com/post/john-harris-dunning-summer-shadows-interview
Comics Unmasked: Art and Anarchy in the UK
https://www.amazon.co.uk/Comics-Unmasked-Gravett-Harris-Dunning/dp/0712357750/ref=sr_1_1?crid=2NR9VWBHHPCEC&dib=eyJ2IjoiMSJ9.S2si-FG4eQ2H5Ybo-1jSxuKPaEKgs8YO7AikbJuvULlxdtuFT5PI1HJ1EjIxNXmZhk3GI-bds-15MMzv7IVS1Q.Vzfde51w5aoxybqh2VybYHpwsS5ylTc5gJrfgug3_3o&dib_tag=se&keywords=john+harris+dunning&qid=1721904128&sprefix=john+harris+dunning%2Caps%2C106&sr=8-1
Salem Brownstone: All Along the Watchtowers
https://www.amazon.co.uk/Salem-Brownstone-All-Along-Watchtowers/dp/1406320528/ref=sr_1_2?crid=2NR9VWBHHPCEC&dib=eyJ2IjoiMSJ9.S2si-FG4eQ2H5Ybo-1jSxuKPaEKgs8YO7AikbJuvULlxdtuFT5PI1HJ1EjIxNXmZhk3GI-bds-15MMzv7IVS1Q.Vzfde51w5aoxybqh2VybYHpwsS5ylTc5gJrfgug3_3o&dib_tag=se&keywords=john+harris+dunning&qid=1721904128&sprefix=john+harris+dunning%2Caps%2C106&sr=8-2
Tumult
https://www.amazon.co.uk/Tumult-John-Harris-Dunning/dp/1910593486?dplnkId=5eee1388-c44e-4660-93cd-8c3d830cf1dd&nodl=1
Summer Shadows #1
https://www.amazon.co.uk/Summer-Shadows-John-Harris-Dunning-ebook/dp/B0D8L53ZYR/ref=sr_1_fkmr0_1?crid=2NR9VWBHHPCEC&dib=eyJ2IjoiMSJ9.G7v8haXFHmsdpiGJX5w3gAsPj9fKv8TX59-L9b81yLpO_r4VdwctFmnudaJoL2h2dDnNE7nDKIG6tWTp5iLeJdCtoB6oD_Bg6K-GRhzBWrI.3LutHzrf5z6AUXAFDLbXt8QdKRvSu2EOze74vwWBEz0&dib_tag=se&keywords=john+harris+dunning&qid=1721904128&sprefix=john+harris+dunning%2Caps%2C106&sr=8-1-fkmr0
Wiper
https://www.darkhorse.com/Books/3008-843/Wiper-TPB
https://www.amazon.co.uk/Wiper-John-Dunning/dp/1506733409?dplnkId=ce1a01b2-0842-4c89-a3ae-cca5ea2abfbf&nodl=1
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series, hosted by the authors of The Curious Advantage book – Paul Ashcroft (co-founder & partner, Ludic Group), Simon Brown (Global Learning & Development Leader, Partner, EY), and Garrick Jones (co-founder & partner, Ludic Group) – explores how curiosity is a driving force for success in both individual lives and organizations, particularly in our evolving digital landscape. This podcast distills insights from neuroscience, anthropology, history, art and behaviorism to make the concept of curiosity accessible and applicable to everyone.
About The Curious Advantage Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused. At the heart of the book is our model of Curiosity, called ’Sailing the 7C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy of The Curious Advantage on Amazon
The Curious Advantage Audiobook is also available on Audible
Follow The Curious Advantage on LinkedIn and Instagram
The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing is expertly by Danny Cross. Video editing by Jessica Wickham.
#curiousadvantage #podcast #curiosity #7C's #digitalsuccess #neuroscience #insights #business #podcastseries #audiobook #amazon #digitalage #sailingthe7cs #powerskill #curiositymodel #thrivedigitally #podcastinsights #authorpodcast #leadership #digitallandscape #curiositybook #linkedin #linkedin #novelist #comicbook #comic #writer #storytelling #images #graphicnovel #graphicnovelist

Jul 17, 2024 • 41min
66: Warren Berger: Questionology! & How to Ask Better Questions (Questionologist, Author, Speaker)
Join as the hosts explore the art of questioning with Warren Berger, a questionologist, author, and speaker. They discuss fostering a culture of enquiry, enemies of effective questioning, nurturing a questioning mindset, power of 'mission questions', and thought-provoking questions.

Jul 3, 2024 • 48min
65: Lisa Rowland & Dan Milton-Klein: Improvisation & Storytelling in the Corporate World (Professors, Stanford University)
Join improv experts Lisa Rowland and Dan Milton-Klein as they discuss the power of improvisation in enhancing communication skills and fostering confidence. They explore the origins of improv, the impact of curiosity on personal growth, and the practical applications of improv in business and organizations. Discover how embracing failure, saying yes, and fostering a curiosity mindset can lead to success in various contexts.

Jun 21, 2024 • 44min
64: David E. Carney: Diversity & LGBTQIA+ (Globally-Recognized Management Consultant)
Join business transformation leader David E. Carney as he discusses his journey as part of the LGBTQ+ community in the US Navy and the importance of curiosity in fostering diversity and inclusion. Explore the impact of political interventions, historical progress in the armed services, and the strategic imperative of embracing diversity. Dive into how curiosity drives organizational growth and personal development.

May 1, 2024 • 48min
65: Jaeden Schafer: Unlocking the Potential of AI (CEO & Co-Founder, AI Box)
Join hosts Paul Ashcroft, Simon Brown, and Garrick Jones as they dive into the world of artificial intelligence with Jaeden Schafer, the visionary behind the top AI podcasts, "AI Chat," "AI Applied," and "AI Hustle," collectively boasting over 2 million annual listens.
In this episode, discover the origins of Jaeden's passion for AI and the journey that led him to become a trailblazer in the field. Gain exclusive insights into the inner workings of his acclaimed podcasts and explore Jaeden's unique approach to content curation, driven by a commitment to quality and authenticity.
Jaeden shares his mission to democratize AI through AI Box's innovative no-code app builder and marketplace, shedding light on the challenges he's faced and the vision driving his work. Learn how he envisions a future where AI is accessible to all, and explore the exciting advancements and applications shaping the AI landscape.
Drawing from his extensive experience, Jaeden also offers practical advice for leveraging AI effectively, empowering individuals and businesses to unlock its full potential.
Want to learn more?
Visit AI Box: https://aibox.ai/
Find Jaeden Schafer on LinkedIn: https://www.linkedin.com/in/jaeden-schafer
Find Jaeden Schafer on X: https://x.com/jaeden_ai
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series, hosted by the authors of The Curious Advantage book – Paul Ashcroft (co-founder & partner, Ludic Group), Simon Brown (CLO, Novartis), and Garrick Jones (co-founder & partner, Ludic Group) – explores how curiosity is a driving force for success in both individual lives and organizations, particularly in our evolving digital landscape. This podcast distills insights from neuroscience, anthropology, history, art and behaviorism to make the concept of curiosity accessible and applicable to everyone.
About The Curious Advantage Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused. At the heart of the book is our model of Curiosity, called ’Sailing the 7C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy of The Curious Advantage on Amazon
The Curious Advantage Audiobook is also available on Audible
Follow The Curious Advantage on LinkedIn and Instagram
The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing is expertly by Danny Cross. Video editing by Jessica Wickham.
#CuriousAdvantage #CuriousAdvantagePodcast #CuriosityPodcast #7CsofCuriosity #DigitalSuccess #NeuroscienceInsights #BusinessCuriosity #PodcastSeries #Audiobook #Amazon #DigitalAge #Sailingthe7Cs #7CsofCuriosity #PowerSkill #CuriosityModel #Curisosity #ThriveDigitally #PodcastInsights #AuthorPodcast #LeadershipCuriosity #DigitalLandscape #CuriosityBook #LinkedInPodcast #AI #Podcast

Mar 27, 2024 • 48min
62: Abhijit Bhaduri: Curiosity, Career Archetypes & Future of Work (Advisor Talent Strategy)
Abhijit Bhaduri, a seasoned talent management advisor, discusses Career 3.0, debunking outdated career paradigms, essential skills for success, curiosity, career archetypes, leadership-talent-culture intersection, organizational growth, and personal development. His expertise offers actionable strategies for navigating the evolving workplace, leaving listeners inspired to excel in their careers.

Feb 21, 2024 • 44min
61: Lisa Danels: Integrating your Head, Heart & Gut into Leadership (Executive Director, Human Edge)
Lisa Danels, Executive Director of Human Edge and author of 'The Human Edge Advantage', discusses integrating head, heart, and gut in leadership, navigating burnout, uncovering masks people wear under stress, and creating a leadership framework. She also shares insights on AI and longevity, emphasizing curiosity, self-awareness, and personal power to unlock genius and co-create possibilities.

Feb 7, 2024 • 46min
60: Noga Arikha: Don't Be Afraid Of Your Feelings (Author, Philosopher, Historian of Ideas)
In this podcast episode, we delve into the captivating world of Noga Arikha, a philosopher, historian of ideas, and science humanist. She takes us on a journey from her childhood in Paris to her experiences working with neuropsychiatric patients and her current endeavor—writing a biography of anthropologist Franz Boas for the Yale University Press, set to be released in 2025.
Arikha holds the position of Visiting Fellow at the European University Institute in Florence, is an Associate Fellow of the Warburg Institute (London), an Honorary Fellow of the Center for the Politics of Feelings, a Research Associate at the Institut Jean Nicod of the Ecole Normale Supérieure in Paris. Throughout the episode, Arikha shares personal reflections on curiosity and emphasizes its essential role in personal and societal growth. She encourages listeners not to shy away from embracing their feelings in this thought-provoking conversation with Garrick Jones.
Purchase The Ceiling Outside: The Science and Experience of the Disrupted Mind
Purchase Napoleon and the Rebel: A Story of Brotherhood, Passion, and Power
Purchase Passions and Tempers: A History of the Humours
Get your copy of The Curious Advantage on Amazon
The Curious Advantage Audiobook is also available on Audible
Follow The Curious Advantage on LinkedIn and Instagram
About the Curious Advantage Podcast
The Curious Advantage Podcast series, hosted by the authors of The Curious Advantage book – Paul Ashcroft (co-founder & partner, Ludic Group), Simon Brown (Partner, Talent, EY), and Garrick Jones (co-founder & partner, Ludic Group) – explores how curiosity is a driving force for success in both individual lives and organizations, particularly in our evolving digital landscape. This podcast distills insights from neuroscience, anthropology, history, and behaviorism to make the concept of curiosity accessible and applicable to everyone.
About The Curious Advantage Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.At the heart of the book is our model of Curiosity, called ’Sailing the 7C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing is expertly by Danny Cross. Video editing by Jessica Wickham.

Jan 24, 2024 • 43min
60: Amy Edmondson: Practical Tips for Leaders & Fostering Positive Failure (Novartis Professor of Leadership and Management, Harvard Business School)
Amy Edmondson, Novartis Professor at Harvard Business School and a leading management thinker, dives into the impactful relationship between curiosity and psychological safety in the workplace. She highlights the importance of 'smart pilots' in project management to foster learning from intelligent failures. Her engaging anecdotes reveal how leaders can create environments that support vulnerability and innovation. Edmondson also discusses adapting leadership styles in an increasingly complex and digital world, encouraging continuous learning and adaptive thinking.


