Why That Worked – Presented by StoryBrand.ai

StoryBrand.ai
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4 snips
Dec 12, 2022 • 18min

#102: How to Give an Inspiring Presentation

No one wants to listen to a boring presentation – and no one wants to be a boring presenter! Yet so many presentations are either uninspiring or completely self-centered. If you fall into either of those ditches, your audience will tune you out and your message won’t get heard.   In today’s coaching conversation, Donald Miller coaches you one-on-one through the 7 parts you need to give a great presentation. If you have a big presentation coming up or want to become a better speaker, this episode is for you. Listen in to learn the 7 parts your next presentation needs to immediately win over your audience and make your message more inspiring and impactful.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    HIRE A STORYBRAND CERTIFIED MARKETING GUIDE TO HELP CREATE YOUR MARKETING AND MESSAGING: MarketingMadeSimple.com   GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Dec 5, 2022 • 30min

#101: 5 Tips for Expanding if Your Business is at Max Capacity

It’s exciting when your business reaches max capacity, but scaling your operation can be challenging. You have to continue to produce at high volume while figuring out how to build infrastructure to produce more. It can feel like a catch-22 for a busy entrepreneur. To make matters worse, you know you’re missing out on a ton of revenue because you can’t meet demand. In today’s coaching conversation, Donald Miller talks with Laura Higgins, founder of 3DayWebsites.co, where Laura and her team create websites for their clients in just 3 days. Laura’s services are in high demand and she's stuck figuring out the best way to expand production in order to keep up. Listen in as Don shares 5 tips on how to scale operations without missing a beat on current business!   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    HIRE A STORYBRAND CERTIFIED MARKETING GUIDE TO HELP CREATE YOUR MARKETING AND MESSAGING: MarketingMadeSimple.com   GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Nov 28, 2022 • 26min

#100: Do You Have a Service People Need, Yet Your Business Isn’t Growing?

Are you frustrated with slow growth even though you have a service you know will help your customers? It’s frustrating when your business doesn’t take off, but it’s even more frustrating when you don’t know what you’re doing wrong! If you don’t figure out what’s holding your business back, your business won’t survive long enough to become profitable.   In today’s episode, Donald Miller talks to Aimee Bennett and Lauren Paradis, founders of Empower Postpartum Physical Therapy. Aimee and Lauren are struggling to grow their business even though they have a service that millions of women need. Listen in as Don helps them reposition their business with a new name idea, a more specific offer for their customers, and fixed pricing for their products. If you’re in a service-based industry, this episode will help you position your services as tangible products, making your customers more likely to buy so you can help more people and your business can grow!   Find out more about Empower Postpartum PT at EmpowerPostpartumPT.com.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    HIRE A STORYBRAND CERTIFIED MARKETING GUIDE TO HELP CREATE YOUR MARKETING AND MESSAGING: MarketingMadeSimple.com   GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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13 snips
Nov 21, 2022 • 22min

#99: The Quickest Way to Grow Your Business

If you’re looking to grow your business FAST, you might be surprised to learn that email marketing is one of the best ways to do that. But there’s a big problem: Most small business owners think they don’t have the time or expertise it takes to write marketing emails. In today’s episode, we’re busting that myth and helping you learn an email framework that’s doable and effective.   In today’s episode, you’ll learn from the email marketing master himself, Donald Miller. Join Don for this concentrated one-on-one masterclass where he shares the 6 emails you can send to generate sales and revenue. Not only will you learn how to write 6 money-making emails, you’ll also get 5 lead generator ideas that will help you capture your ideal customers’ email addresses. If you’re looking to grow your business and want a strategy proven to work quickly, this episode is for you!   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    HIRE A STORYBRAND CERTIFIED MARKETING GUIDE TO HELP CREATE YOUR MARKETING AND MESSAGING: MarketingMadeSimple.com   GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Nov 14, 2022 • 26min

#98: Should You Bring on Investors for Your Small Business?

More often than not, small businesses need more money than their businesses are bringing in order to grow and scale. There are options like private equity, venture capital and loans that can help you take the next step. But how do you decide if bringing on an investor is best for your business?   In this episode, Donald Miller talks with Ryan Filsinger, CEO of Iron Fox Games, and walks him through the pros and cons of different investment options and helps him determine the right path for his business. If you are considering bringing on an investor, or if you're considering investing in a company yourself, this episode is for you!   Find out more about Iron Fox Games at IronFoxGames.com.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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16 snips
Nov 7, 2022 • 27min

#97: How to Make More Money Without Creating New Products

Do you have customers and a great product but aren’t seeing an increase in cash flow? You might be tempted to create a new product – which might be a good move. But before you do that, you should consider how you can make more money with what you already have! Sometimes, all you need to do is think more creatively about what you’re currently offering your customers.   In today’s coaching conversation, Donald Miller talks with Elisha Reverby, CEO and Founder of Elique Organics, a luxury plant-based skincare line. Elisha has a loyal customer base and  products people love, but needs to make more cash to keep her business going. Instead of creating a new product, Don suggests adding a subscription service and creating a bundled package to sell. Listen in to learn how these strategies could help your own business make more cash without having to create a brand new product!   Find out more about Elique Organics at EliqueOrganics.com.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Oct 31, 2022 • 24min

#96: There’s Been A Murder! How Did This Small Business Die? (Special Halloween Episode with Don & J.J.)

Tune in for this special Halloween “whodunnit” murder mystery episode! Like so many small businesses, Penelope Featherbottom’s business has died. The doors have closed and all that’s left is the carnage of what used to be a thriving soap business. When Business Detective Dr. J.J. Peterson (host of the Marketing Made Simple Podcast) arrives on the scene, he helps Don piece together clues to solve this dreadful mystery so that it never happens to anyone else.   Was the cause of death a mission statement that nobody cared about? Or was it pushy sales tactics and a confusing marketing message? J.J. investigates the tragedy using Business Made Simple’s 6-step framework, finally uncovering the culprit that killed Penelope’s business. Listen in to discover the cause of this horror so that it never happens to you!   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS AND GET A PROVEN 6-STEP PLAN FOR GROWTH THAN CAN HELP SAVE YOUR BUSINESS FROM AN EARLY DEMISE: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Oct 24, 2022 • 26min

#95: Will Guidara—Why a Culture of Hospitality Matters for Every Business

If you’ve ever thought that hospitality is only for… well, the hospitality industry… think again! Your customers are craving human connection more than ever – whether they’re staying in a hotel or buying a pair of socks. And genuine acts of hospitality don’t have to be extravagant or break the bank to have an impact. In today’s episode, Donald Miller talks with Will Guidara, James Beard Award winning restaurateur and author of the new book, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect. James shares how implementing unreasonable hospitality was key in leading to Eleven Madison being voted the best restaurant in the world. He also breaks down how you can start practicing unreasonable hospitality to grow your business and enrich the lives of those around you!   Order Will Guidara's new book, Unreasonable Hospitality, at UnreasonableHospitality.com or wherever you buy books.    --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS AND GET A PROVEN 6-STEP PLAN FOR GROWTH: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Oct 17, 2022 • 28min

#94: The Secret to Optimizing and Pricing Your Products for Explosive Growth

If you have a great line of products but don’t optimize, price and package them strategically, you are leaving money on the table. The truth is, 10% of your customers are willing to pay you 10 times more money if you had the right product or package for them. Every company should think through having an entry-level product, a mid-level product, and an elite-level product for customers with different needs (and pocketbooks!).    In today’s coaching conversation, Donald Miller talks with Dr. Tarun "T-Bone" Agarwal, Owner of 3D Dentists, an educational service helping dentists run a successful dental practice by simplifying both the business and clinical sides of dentistry. Don helps T-Bone think through different tiers of products that could triple his revenue and help him reach his goal of having a wait list for his programs. Listen in to learn how optimizing as well as strategically pricing and packaging your products can help you skyrocket your own revenue!   Find Dr. Tarun "T-Bone" Agarwal at 3D-Dentists.com.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS AND GET A PROVEN 6-STEP PLAN FOR GROWTH: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Oct 10, 2022 • 26min

#93: Why Your Products Aren’t Selling and How to Fix It

Do you have a great product that people need, but for some reason people aren’t buying it? This is a common problem when you’re just starting out or launching a new product. When customers are confused about the problem your product solves or it sounds too complicated to buy or use, they won’t be motivated to pull out their wallets and buy.   In today’s coaching conversation, Donald Miller talks with Tyler Robertson, Founder and CEO of Diesel Laptops, a company providing much-needed resources for repairing complex semi-truck engines. With nationwide supply chain issues and the need to get trucks back on the road quickly, why aren’t Tyler’s newest products selling like crazy? Listen in to see what Tyler needs to do differently so you can apply these strategies in your business!   Find out more about Diesel Laptops at DieselLaptops.com.   --   GET A 6-STEP PLAN TO GROW YOUR SMALL BUSINESS: BusinessMadeSimple.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

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