

Why That Worked – Presented by StoryBrand.ai
StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Episodes
Mentioned books

22 snips
Feb 6, 2023 • 24min
#110: How to Quit Your Job & Start a Coaching Business
What if you could grow your small business on autopilot? Our new tool will show you how! Access our free PDF compiling all parts of the plane– the steps you need to grow your small business–into one place so you can install a business growth plan that leads to higher revenue, less chaos, and more freedom. Get immediate access to our free PDF at BusinessMadeSimple.com/Autopilot. -- Have you ever considered leaving your 9-5 to start your own coaching business? Quitting a job with steady income can seem intimidating, but when you know what it takes to successfully launch a coaching business, you realize it’s completely doable. If you’re great at business, desire to help people succeed, and love the idea of working for yourself, becoming a business coach might be the right move for you. In today’s episode, Donald Miller shares 5 key steps you need to take in order to start a coaching business and start making money quickly. You can even do four of the five steps on Don’s list while continuing to work your current job – which allows you to set yourself (and your future income) up for success. Listen in now to learn what it takes to confidently quit your job and launch the coaching business you’ve been dreaming about. If you want access to all 7 steps you'll need to grow a thriving coaching business, go to BusinessMadeSimple.com/CoachChecklist. -- PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

16 snips
Jan 30, 2023 • 22min
#109: Cameron Herold—How to Hire a Great “Second in Command”
One of the hardest parts of building a business is hiring the right people. This becomes even more challenging when you’re looking to hire a second in command. You need someone you can trust on a deep level and someone who has the right skills set for the job. If you make the wrong hire in this area, it can be catastrophic for your business and ruin years of hard work. In today’s episode, guest host Dr. J.J. Peterson, Director of StoryBrand and host of the Marketing Made Simple Podcast, talks with Cameron Herold about how to hire the right person for this important leadership role. Cameron is the author of the book "Second in Command: Unleash the Power of Your COO" and shares practical tips on hiring a second in command and points out that it doesn’t always mean hiring a COO. Listen in now to learn how you can hire a second in command with confidence and clarity to help scale your business! Go to InvestInYourLeaders.com and use promo code "BMS10" to receive 10% off Cameron's Invest In Your Leaders course. -- PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

16 snips
Jan 23, 2023 • 32min
#108: Alex Hormozi—Surviving the Looming Economic Storm
Concerns about the economy are on the rise as the U.S. hit the debt limit last Thursday. If the “extraordinary measures” taken by the Treasury Department aren’t enough, it could create a financial nightmare for many Americans – including small business owners. How can you prepare your small business for the looming economic downturn? In today’s episode, Donald Miller talks with Alex Hormozi, founder of Acquisition.com and author of best-selling book, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No. Alex shares key tactics for preparing yourself and your business to withstand the financial pressure coming your way. Listen in to learn how managing expectations, adjusting personal finances, and increasing output will help your small business weather the economic storm on the horizon. Follow Alex on Instagram at Instagram.com/Hormozi. -- PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

9 snips
Jan 16, 2023 • 16min
#107: How to Have Your Best Year Yet in 2023
Learn how to make 2023 your best year yet with practical tips from Donald Miller. Discover the importance of setting clear goals, defining roles in personal relationships, creating memorable experiences, and setting boundaries for a successful year ahead.

Jan 9, 2023 • 14min
#106: Why “Work-Life Balance” Isn’t Working For You
If you feel like you’ve been trying to achieve “work-life balance” for years and never experiencing it, you’re not alone. Most business leaders have a hard time shutting off work and finding time to focus on other things like time with family, health and fitness, and personal hobbies. But if you constantly live with unhealthy work hours and stress, it can have serious effects on your mental and physical health. In today’s episode, Donald Miller opens up about how he’s changed his perspective on work-life balance over the years. Instead of viewing work-life balance as a thing to achieve, Don recommends seeing it as a journey of constant self-correction and uncovering the deeper issues driving your behavior. Listen in to learn two self-reflection exercises that can help you refocus your life on what really matters and succeed where it counts the most. -- PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Jan 2, 2023 • 22min
#105: How to Scale Your Business Without Burning Out Your Team
Is your highest business expense people’s salaries? If so, managing people and productivity is vital to your company’s ability to scale. If you want to make your business operationally effective, there are only two options: you either have to decrease the cost of your labor or make your labor more productive. But how can you increase productivity without burning people out? In today’s one-on-one coaching conversation, Donald Miller gives you the solution to increase productivity while also increasing company morale and employee job satisfaction. You’ll learn how to install 5 strategic meetings that ensure productive labor and protect your team from burnout. When you implement these 5 meetings, your team will be more productive and you’ll have more time to focus on the big picture things that will actually grow your business. Listen in now to learn how to scale your business while energizing your team! Go to BusinessMadeSimple.com/FiveMeetings to get everything you need implement a repeatable system to replace organized chaos with 5 meetings. Get the system and tools you need to focus and align around the things that will truly move your business forward at BusinessMadeSimple.com/FiveMeetings. -- PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Dec 28, 2022 • 31min
BONUS: Marketing Made Simple Podcast—The Best Takeaways From This Year's Top Episodes (Part 2)
Continue to position your marketing and messaging for success heading in the new year with Part 2 of our Marketing Mixtape. In this bonus episode, J.J. and April continue calling out the best marketing takeaways from this year to help you get even more clarity and inspiration going into 2023! Help the Marketing Made Simple Podcast deliver even more value by completing our Hero Maker survey at StoryBrand.com/Survey. Let us know what you're loving and what you're wanting more of in future episodes! Just go to StoryBrand.com/Survey. Re-listen to the full episodes from Part 2 of our Marketing Mixtape on Spotify or Apple Podcasts: Marketing Mixtape Part 2 Spotify Playlist https://open.spotify.com/playlist/3if3bHS5HDK25ouENO8HtG?si=9c5389b40b654673 Direct Links to Full Episodes on Apple Podcasts: #51: How to Make Your Marketing More Inclusive https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000565620267 #70: How Do I Make My Copy Clear, But Not Boring? https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000583138137 #72 - How to Fundraise Using the StoryBrand Framework https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000584765883 #58 - How to Start a Successful Marketing Side Hustle https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000571319093 Marketing Mixtape cover art designed by Tyler Core at TylerCoreShoots.com -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com APPLY TO BE A STORYBRAND CERTIFIED GUIDE AND GUIDE BUSINESSES TO CREATE THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide/ STORYBRAND INSTAGRAM: instagram.com/StoryBrand

9 snips
Dec 26, 2022 • 30min
#104: Top Business Growth Hacks of 2022
Running a business can be exhausting and complex. As a business owner, you have to think about every aspect of your business including sales, finances, marketing, product development, and so much more! If you don’t take a step back every now and then to look at the big picture, you can get so lost in the details that you miss important opportunities for growth. In today’s episode, we’re sharing the top business growth hacks from our 2022 episodes. You’ll hear clips from four conversations Donald Miller had with four business owners (including Amy Porterfield!) about growing their business. Listen in to these fan-favorite coaching moments so you don’t miss out on key business growth strategies going into 2023! Re-listen to the full episodes from today's show on Spotify or Apple Podcasts: Top Business Growth Hacks of 2022 Spotify Playlist https://open.spotify.com/playlist/3H9xRSqbX3vrXIrDtWriuz?si=82aa2ee168a54760 Direct Links on Apple Podcasts #86: Scale Your Startup with 90 Minute Workdays https://podcasts.apple.com/us/podcast/scale-your-startup-with-90-minute-workdays/id1092751338?i=1000576911190 #56: Curing the Overworked, Overwhelmed Business Owner https://podcasts.apple.com/us/podcast/curing-the-overworked-overwhelmed-business-owner/id1092751338?i=1000548802730 #95: Will Guidara—Why a Culture of Hospitality Matters for Every Business https://podcasts.apple.com/us/podcast/will-guidara-why-a-culture-of-hospitality-matters/id1092751338?i=1000583667492 #70: Amy Porterfield—How to Start a Successful Business From Scratch https://podcasts.apple.com/us/podcast/amy-porterfield-how-to-start-a-successful-business/id1092751338?i=1000559312149 -- PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Dec 21, 2022 • 35min
BONUS: Marketing Made Simple Podcast—The Best Takeaways From This Year's Top Episodes (Part 1)
If you’re feeling overwhelmed closing out 2022, you’re not alone! Many business owners and marketers feel the weight of incomplete projects, initiatives that never got started, and stress from trying to keep up with the ever-changing landscape of digital marketing. To make matters worse, you’re not even sure what to prioritize for 2023. Instead of overworking yourself or getting paralyzed thinking about all there is to do, take a moment to take a step back with us. In this bonus episode of the Marketing Made Simple Podcast, J.J. and April present you with a “Marketing Mixtape” – the best marketing takeaways from our top episodes in 2022. Listen in to learn key marketing strategies from our top guests on the show this year to help you get clarity and inspiration going into 2023! Re-listen to the full episodes from Part 1 of our Marketing Mixtape on Spotify or Apple Podcasts: Marketing Mixtape Part 1 Spotify Playlist https://open.spotify.com/playlist/5f2mrAgMLErv7VjcTusHVj?si=49f42532ed834ee6 Direct Links to Full Episodes on Apple Podcasts: #37: What You Need to Make Your Website Work https://podcasts.apple.com/us/podcast/what-you-need-to-make-your-website-work/id1569923210?i=1000552677178 #60: What You Actually Need to Know About SEO https://podcasts.apple.com/us/podcast/what-you-need-to-make-your-website-work/id1569923210?i=1000552677178 #49: The Best Way to Use Testimonials to Grow Your Business https://podcasts.apple.com/us/podcast/the-best-way-to-use-testimonials-to-grow-your-business/id1569923210?i=1000563757386 #31: How to Build Your Social Media Content Calendar https://podcasts.apple.com/us/podcast/how-to-build-your-social-media-content-calendar/id1569923210?i=1000548327400 Marketing Mixtape cover art designed by Tyler Core at TylerCoreShoots.com -- START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand

10 snips
Dec 19, 2022 • 21min
#103: The Best Way to Increase Revenue in the New Year
If your business didn’t make as much money as you thought it would in 2022, it’s time to perform a profitability audit. Instead of dumping more money into sales and marketing and hoping for better results, you need to take some time to evaluate the foundation of your business: the profitability of your products or services. In today’s coaching conversation, Donald Miller coaches you one-on-one how to perform a product profitability audit. When you understand where your money is truly coming from, you’ll know which products to prioritize and which ones to eliminate. Listen in to learn how to improve your product profitability so your business can make more money in 2023. -- PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast HIRE A STORYBRAND CERTIFIED MARKETING GUIDE TO HELP CREATE YOUR MARKETING AND MESSAGING: MarketingMadeSimple.com GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com