Own Your Lane® - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI
Michelle B. Griffin
Own Your Lane,™ the podcast of the She's Visible™ movement, is the show for women leaders and experts to confidently shape their personal brands, lead visibly, and earn recognition and opportunities to grow their careers and businesses.Hosted by Michelle B. Griffin, TEDx speaker, author, and founder of Brand Leaders® and the She’s Visible™ movement, the show centers on real conversations and practical strategies that help women experts and leaders become noticed, known, and chosen for what they do best.Each episode blends conversations and actionable how-to advice grounded in Michelle’s Own Your Lane Recognition Roadmap™ to help you:Articulate your strengths and leadership voiceBuild a personal brand that positions you for recognitionStrengthen your presence on LinkedIn and in AI searchBe seen in the media, land stages, and grow your thought leadershipYou’ll hear solo insights and guest conversations with accomplished women leaders, subject matter experts, communicators and change-makers who’ve turned clarity into confidence and visibility into real results.ABOUT YOUR HOSTMichelle B. Griffin is a TEDx and keynote speaker, author, and leadership communication strategist on a mission to redefine what visibility means for today’s leaders. She believes visibility isn’t vanity—it’s value—and that clear, confident communication is what earns trust, engagement, and recognition in modern organizations.As the founder of Brand Leaders® and creator of the Own Your L.A.N.E. Recognition Roadmap,™ Michelle helps leaders, experts, and teams communicate their value, align purpose with presence, and build the kind of visible leadership that drives results. Her work turns recognition into culture, where good work is seen, credited, and celebrated.Through her movement, She’s Visible,™ Michelle champions women leaders and experts to shape their personal brands and confidently own their voice, value and visibility across their companies, industries and online — including media, speaking, LinkedIn® and AI.With more than two decades in PR, communications, and leadership branding, Michelle has advised Fortune 500 executives, emerging leaders, and industry experts across sectors. Her keynotes and advisory programs equip audiences to lead visibly, communicate with purpose, and build recognition that fuels trust, engagement, and performance in the age of AI and beyond.Holding a master’s degree in public relations and executive experience spanning corporate, agency, and association leadership, Michelle brings deep expertise in strategic communication and brand visibility. She’s helped organizations and thought leaders elevate their influence through clarity, connection, and human-centered leadership.Michelle’s insights have been featured in Forbes, Entrepreneur, Inc., and Authority Magazines, and she’s a frequent speaker and guest on leadership and visibility podcasts. She is the author of Position Yourself and The LinkedIn® Branding Book, and co-hosts The LinkedIn® Branding Show.When she's not speaking or helping women get visible, you can find Michelle outdoors, walking or working out to 80s music, meeting new people, or finding gluten-free treats on my travels.CONNECT WITH MICHELLE LinkedIn • Instagram • MichelleBGriffin.com • ShesVisible.com© Michelle B. Griffin | She's Visible™ | Own Your Lane™
Episodes
Mentioned books
Sep 1, 2023 • 12min
How and When to Get Started Building Your Personal Brand: NEW: How to Get Featured On The Show
When is the best time to start building your personal time? This is a question I'm asked often and it's a smart ask. If you wait until you're ready, it's already too late.This week's personal branding therapy session introduces a new feature, Ask The Brand Therapist.℠ to get your burning personal branding questions answered and featured on the podcast.Learn the best time to start, what to consider, and best practices to get out there on LinkedIn to start putting yourself out there.LINKSSpecial thanks to Dan Graham who submitted this week's question.GET FEATUREDSubmit your personal branding question to be answered on an upcoming episode:ASK HEREOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Aug 25, 2023 • 13min
How to Develop a Standout POV for Your Personal Brand Content + Tips to Create Algorithm-Happy "Insights” on LinkedIn
How do you share your professional side with social media content? Content that’s easy to grasp, not boring, and actually makes people want to listen, engage, and start conversations with you? That’s the focus of this week’s personal brand therapy Learn how to create "professional insights" content, how to balance creating 'how-to' vs. 'how-I' content into your strategy, and how to leverage social proof to gain credibility. We'll also discuss the significance of incorporating a standout POV to not blend in plus 3 questions to start formulating yours.Remember, content is the currency of our brands to attract awareness, and attention and grow authority. The right balance will set you up for success.LINK:LinkedIn's Latest Update for More Insightful ContentOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Aug 18, 2023 • 12min
What's Too Personal? How to Find The Balance for Your Personal Brand + 7 "Should I Share This?” Questions to Guide You
Do you struggle with *how* personal is TOO personal for your comfort of putting yourself out there?Everyone says we need to show off more of our personal stories. But how do we draw the line? And what if I'm uncomfortable doing so?Is the fear of being too personal your roadblock?Good news, you don't have to be personal. In this week's personal branding therapy session, I'll share a better way. We'll explore my framework for the happy medium you need, plus the 7 questions to gauge if you're walking the line.Discover how much is too much when sharing personal content online and how to preserve your professionalism while resonating with your audience.LINKSWrite Better Social Media Content: 4 Stories to Use With Your Personal Brand With Wendy MargolinOtter.ai (grab a free month of Pro using my affiliate link, no cost to you)Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Aug 11, 2023 • 10min
Three Ways Building Your Personal Brand Benefits You Beyond The Obvious: The 3Ps to Put to Use
The often polarizing term 'personal branding' can lead you to think it's all about being narcissistic, promotional, and manufactured. In this week's branding therapy session with The Brand Therapist Michelle B Griffin, we're proving them wrong.We Cover:Why the term is misleading and the word that's better suited.The Three Ps Mindset of personal branding to find your purpose, improve your skills and boost your professional opportunities.LINKSThe Birth of Personal Branding, 1997 articleThe Case Against Personal Branding, 2017 articlePersonal Branding is Dead, 2023 articleOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Aug 4, 2023 • 9min
How To Answer the "Who Am I Question" for Your Personal Brand - These 4 Assessments Give You All The Clues
In this week's personal banding therapy session, The Brand therapist℠ Michelle B Griffin guides you through the often overlooked journey of self-discovery in personal branding. Learn the significance of understanding your own unique perspectives when shaping your brand with free online assessments that shed insightful clues and a deeper understanding of your personality and strengths. The answers will help you to put together the puzzle pieces of your identity and build a personal brand that's as authentic as it is impactful.LINKS 16 PersonalitiesEnneagramHigh Five TestCliftonStrengthsOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Jul 28, 2023 • 11min
It's Time to Retire "Finding Your Niche" - How and Why to Ditch "Niche" for the "Narrow Lane" Concept for Your Personal Brand
Have you ever been stuck on how to define your niche for your expertise online business? If you've ever been confused about which path to take when it comes to defining your target audience, this episode is for you. Good news, there's a better way and it's the focus of this week's personal brand therapy session with Michelle B Griffin, The Brand Therapist.℠ Join me as we navigate through the jargon, debunk misconceptions, and discover the secret to finding your place and space in your industry.In this session, you'll learn my unique approach to differentiation and communication I call "Narrow Lane." You'll learn how the important questions to ask when finding yours. Learn how to know what resonates with you, your ideal audience, and where how to understand what they really need. We'll explore the power of specificity, the language of your audience, and how to position yourself in a way that resonates with your ideal clients. Plus, you'll learn the importance of marketplace "detective work" to position your brand effectively. As always, I share a "session lesson" for you to take immediate action to find your narrow lane to build your authority-focused personal brand.Time Stamps:[00:02:46] Focus inward, externally then this area[00:05:31] Deep dive and be a detective to find VOC language.[00:07:27] How to find the intersection of your narrow lane for your personal brand.[00:10:37] Your "session lesson" action item. Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Jul 21, 2023 • 17min
Conquer Imposter Syndrome While Building Your Personal Brand with the PYOT Pyramid Framework
We've all been plagued by that nagging feeling of not being enough and feeling like an imposter when launching our personal brands.Why should anyone listen to me?What's the point, it's all been said beforeDoes the world really need another (INSERT YOUR THING)? Sound familiar? If you're ready to shake off the crushing imposter syndrome, this week's personal brand therapy session is about the power and payoff of putting yourself out there (#PYOT) to craft an authority-focused personal brand. I share my PYOT Pyramid framework and the 3 steps to climb to contain our never-ending fears and imposter syndrome. As always, I share a "session lesson" for you to take immediate action.It's time to PYOT because nothing good ever comes from sitting in our comfort zones.Time Stamps:[00:00:39] Impostor syndrome prevents sharing, despite good intentions.[00:06:29] The PYOT Pyramid Framework[00:10:00] The 3 Steps to Contain Your Fears[00:12:10] Session Lesson: Actionable Tips To Implement Today[00:14:33] Join my LinkedIn personal branding community for opportunities and growth. Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Jul 15, 2023 • 10min
The Brand Therapist℠ Podcast Debut: Next Steps for Navigating Personal Branding
After a year-long break, introducing The Brand Therapist℠ podcast, renamed, relaunched, and rebranded, and FINALLY here one year to the day of saying, #BRB (be right back)It was worth the wait, promise! In this welcome back episode, I'll share the back story of my year-long hiatus, what got me sidetracked, and why it took longer than expected, We'll chat about the perils of perfectionism, procrastination, lazy habits, and complacency and why this one thing will steer you straight. I'll also share why you need a brand therapist and how I take a different approach than most in the personal branding space with my signature framework. Finally, I cover all the ways I'm here to help you brand, market, and promote yourself online with ease and confidence. Today’s “session” is a welcome and introduction and I look forward to next week so we can embark on this journey together to build a brand that takes you places. Don't forget to reach out to me via LinkedIn! I'd also be honored if you could give the show a review and rating on Apple Podcasts to get it out of the virtual cobwebs so more solo experts can find us.Time Stamps:00:00:00 Welcome to The Brand Therapist℠ podcast (a year break is way too long)00:00:17 Putting Yourself Out There for Your Next Big Thing00:00:41 Finding Your Lane and Getting Unstuck00:01:01 Who This Show is For and What You Need on Your Journey00:02:10 The Power and Payoff of Putting Yourself Out There00:02:46 Giving Yourself Credit00:04:16 Introducing the Brand Therapist00:06:14 Personal Branding + Personal Marketing + Personal PR (you need all 3)00:08:18 Find me on LinkedIn, I want to meet you.Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Jul 15, 2022 • 5min
Podcast Rebrand Update and Season 2 Coming Soon
I'm excited to finally announce that I will be launching the new brand of my podcast soon. Tune in to this episode for more personal branding tips, more details about the new podcast, and moreOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Jun 10, 2022 • 9min
When to Know Its Time to Niche and Pivot Your Personal Brand + Show Announcement with Michelle B Griffin
How do you find or know when you’ve found your niche? It’s the same for your brand, business, and even a podcast. This episode is all about your niche positioning and how it can help your brand when it’s time to do deeper or make a shift. Michelle shares her own experience of how she learned and realized it was time to niche down the hard way. And also shares a show announcement of what’s to come. Quotes: “You are going to put yourself out there and you should.” (2:29-2:32) “Build a community, not an audience.” (02:37-02:39) "It is so good to put ourselves out there. But it's also so important to realize what you like, who you like working with, and their needs. Sometimes you have to learn it the hard way, to go through bumps and bruises before you could figure it out.." (04:25-04:35)“Don't feel stuck and stagnant for long, find someone to talk to, just get the clarity.” (6:08-6:12)“The path to entrepreneurship is a beautiful path, but it's not a straight road. There's ups and downs, peaks and valleys, but it is amazing." (6:46-6:55)So now that I've been bumped and bruised and know exactly where I want to go, I'm going to be rebranding the podcast. I'm going to take three weeks off and come back, with a new name, a new premise, and all kinds of new, exciting things. (4:43-4:57)I cannot wait to bring you the new and improved, niched, well-positioned new podcasts that'll be coming out in three weeks. (8:42-8:49)Michelle’s second co-hosted podcast, The LinkedIn Branding Show, is a new weekly show to build your personal and company brand on LinkedIn. (8:20-8:29) Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
