

Own Your Lane® - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI
Michelle B. Griffin
Own Your Lane,™ the podcast of the She's Visible™ movement, is the show for women leaders and experts to confidently shape their personal brands, lead visibly, and earn recognition and opportunities to grow their careers and businesses.Hosted by Michelle B. Griffin, TEDx speaker, author, and founder of Brand Leaders® and the She’s Visible™ movement, the show centers on real conversations and practical strategies that help women experts and leaders become noticed, known, and chosen for what they do best.Each episode blends conversations and actionable how-to advice grounded in Michelle’s Own Your Lane Recognition Roadmap™ to help you:Articulate your strengths and leadership voiceBuild a personal brand that positions you for recognitionStrengthen your presence on LinkedIn and in AI searchBe seen in the media, land stages, and grow your thought leadershipYou’ll hear solo insights and guest conversations with accomplished women leaders, subject matter experts, communicators and change-makers who’ve turned clarity into confidence and visibility into real results.ABOUT YOUR HOSTMichelle B. Griffin is a TEDx and keynote speaker, author, and leadership communication strategist on a mission to redefine what visibility means for today’s leaders. She believes visibility isn’t vanity—it’s value—and that clear, confident communication is what earns trust, engagement, and recognition in modern organizations.As the founder of Brand Leaders® and creator of the Own Your L.A.N.E. Recognition Roadmap,™ Michelle helps leaders, experts, and teams communicate their value, align purpose with presence, and build the kind of visible leadership that drives results. Her work turns recognition into culture, where good work is seen, credited, and celebrated.Through her movement, She’s Visible,™ Michelle champions women leaders and experts to shape their personal brands and confidently own their voice, value and visibility across their companies, industries and online — including media, speaking, LinkedIn® and AI.With more than two decades in PR, communications, and leadership branding, Michelle has advised Fortune 500 executives, emerging leaders, and industry experts across sectors. Her keynotes and advisory programs equip audiences to lead visibly, communicate with purpose, and build recognition that fuels trust, engagement, and performance in the age of AI and beyond.Holding a master’s degree in public relations and executive experience spanning corporate, agency, and association leadership, Michelle brings deep expertise in strategic communication and brand visibility. She’s helped organizations and thought leaders elevate their influence through clarity, connection, and human-centered leadership.Michelle’s insights have been featured in Forbes, Entrepreneur, Inc., and Authority Magazines, and she’s a frequent speaker and guest on leadership and visibility podcasts. She is the author of Position Yourself and The LinkedIn® Branding Book, and co-hosts The LinkedIn® Branding Show.When she's not speaking or helping women get visible, you can find Michelle outdoors, walking or working out to 80s music, meeting new people, or finding gluten-free treats on my travels.CONNECT WITH MICHELLE LinkedIn • Instagram • MichelleBGriffin.com • ShesVisible.com© Michelle B. Griffin | She's Visible™ | Own Your Lane™
Episodes
Mentioned books

Nov 10, 2023 • 38min
How Writing a Book Boosts Your Authority and Builds Your Personal Brand with Michelle J Raymond
If you've ever dreamed of writing a book to share your message and wisdom, this episode is for you.Ever since age 13, I wanted to pen a book and it wasn't until decades later, in November 2022, did I realize that goal with the publishing of THE LINKEDIN BRANDING BOOK by #MichelleSquared with my co-author Michelle J Raymond.That's why I'm excited to have her as this week's guest of Ask The Brand Therapist: Personal Branding Talk Show so we can share our strategies and stories so you can bring your "book baby" into the world.We'll discuss:• How to turn your idea into committed action• The hardest and easiest parts of the process• Why you need a long runway to promote vs write• The beautiful benefits that far outweigh the headachesAnd our hilarious stories you may or may not want to repeat.LINKSConnect with Michelle J Raymond on LinkedInListen: The LinkedIn Branding Book Turns One: Our Best Tips & Takeaways (Plus Ones You Can't Avoid) Writing Your First Brand-Building BookLearn: Book Marketing And Publishing Tips With #MichelleSquaredOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

Nov 3, 2023 • 10min
How to Be More Relatable In Sharing Your Content: The Power of Two Formula for Your Personal Brand
Struggling to find the right balance between your personal and business content on LinkedIn? In this week’s episode of Ask The Brand Therapist, answers this question from Val Roskens Tews. You’ll discover:The ideal mix of personal and business content to craft a cohesive brand message.Strategic ways to intertwine personal stories with professional insights that captivate your audience.Tactical tips for timing your LinkedIn posts to maximize engagement.How to create content that resonates with your target audience, encouraging meaningful connections.LINKSConnect with Val Rosken Tews on LinkedInThe LinkedIn Branding Book + 50-page workbookHow to Be Balanced and "Per-fessional" in Your BrandOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

Oct 27, 2023 • 29min
How to "Un-Button" Your Content Writing and Easily Turn Conversations Into Opportunities for Your Personal Brand + LinkedIn Content Tips With Heidi Medina
Is your content suffering from professional doom and gloom and wasting your time, money, and sanity with NO results?Posting without a payoff is a waste of time, money and sanity. No one has time for that.This week's episode of Ask The Brand Therapist with expert guest Heidi Medina will share her story of how she transformed her content and her bank account with the a-ha of content that solves, shares, AND sells.Learn how to shift your content strategy into conversation-starting and client-attracting content that gets the eyeballs and stops the scroll, and starts conversations that lead to more visibility and opportunities for your personal brand.Plus; LinkedIn content best practices to implement now to see faster results.LINKSConnect With Heidi Medina on LinkedInOtter.ai (for talk-to-text posting) use this link for one free month of Otter Pro AuthoredUp - my go-to LinkedIn creation toolOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

Oct 20, 2023 • 29min
Why (LinkedIn) Live Video Is Easier Than You Think to Build Your Personal Brand: Get Confident and Go Live with Gillian Whitney
Are you camera shy? Do you shudder at the thought of appearing on video or a live video but know you need to be more visible with your personal brand?Answer:In this week's personal brand therapy session, my expert guest, Gillian Whitey, a LinkedIn Live Stream Strategist & Coach who helps B2B professionals use LinkedIn Live to leverage the power of live video to be discovered, noticed, and recognized on LinkedIn. Here latest book, "How to Feel More Comfortable on Camera" teaches you how to shatter imposter syndrome and truly embrace the power of live video on platforms like LinkedIn Live to build instant connection and reliability with your audience.We discuss strategies, starting from getting comfortable on camera to repurposing your live streams for micro-content and how to take action for a more confident on-camera presence while building a strong personal brand.LINKSConnect with Gillian Whitney on LinkedInGillians' Book on AmazonOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

Oct 13, 2023 • 18min
How to Find Your Zone of Genius for Your Personal Brand with Humaira Akhter
What if the key to unlocking your full potential was already within you? And how do you exactly do this by putting yourself out there with a personal brand?Answer:In this week's personal brand therapy session, my expert guest, Humaira Akhter, a growth strategist for female solopreneurs, leaders, and non-profit founders is here to break this down in five easy steps with her Genius Operating System. Learn the 5 steps, why you should think of yourself as a visible lighthouse, and how to stay in your zone of genius as you build your personal brand for professional growth.LINKSHumaira Akther LinkedInHumaira Akther WebsiteOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

Oct 6, 2023 • 13min
How to Confidently Talk About What You Do: The 4As to a Compelling Personal Positioning Statement
Question?Ever been tongue-tied when asked the question: "So, what do you do?" at online and in-person networking and events? Answer:As the Brand Therapist, I know this struggle all too well. In this week's therapy session, I share my personal journey of refining my own introduction, from networking events to online profiles, and the realization of how important a clear, concise, and compelling self-introduction is. I introduced the 4As that can make your brand position statement super clear to confidently introduce yourself and your brand, both in-person and online. It's not just about introducing yourself, it's also about understanding the challenges your audience faces, how you can assist them, and the results they can achieve with your help. This simple framework and real-life example will help you easily answer the “So what do you do?” question so you can be relatable, remembered, and referred to all the right peopleGET FEATUREDAsk The Brand Therapist: The Personal Branding Talk ShowHave a personal branding roadblock? Submit your question to be featured on an upcoming episode.Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.Position Yourself to Propel Yourself.Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

Sep 29, 2023 • 19min
The Art of Midlife Career Reinvention for Your Personal Brand with Bernie Borges: A Roadmap to Fulfillment
QuestionFeeling stuck in your career and wondering if it's too late to change things up? How do you even "put yourself out there" in mid-career? Expert Guest AnswerOn this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Bernie Borges, the host and producer of The Midlife Fulfilled Podcast.Bernie is also the Vice President of Global Content Marketing at iQor, an author and industry expert who also experienced the need for a career reboot.This led him to develop a unique model for career reinvention, focusing on the importance of understanding evolving values and spotting the signs indicating a reboot is in order. We discuss his framework and the step-by-step path to "reboot and repackage" yourself to start building your brand and get out on LinkedIn and beyond.Bernie shares his expertise on LinkedIn optimization, encouraging us to think like product managers and align our profiles with the people we serve. We discuss engaging relationally, building meaningful connections, and taking thoughtful action for positive change. LINKS Connect with Bernie BorgesThe Midlife Fulfilled Podcast WebsiteMy episode on personal branding on The Midlife Fulfilled PodcastGrab your copy of The Midlife Fulfilled Career Reboot WorkbookGET FEATUREDAsk The Brand Therapist: The Personal Branding Talk ShowHave a personal branding roadblock? Submit your question to be featured on an upcoming episode.Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

Sep 22, 2023 • 29min
How to Own Your Voice and Grow Your Personal Brand on Social Media With Matthew Rolnick (Who Went From Never Posting to Best-Selling Author In a Year's Time)
QuestionEver felt like you're simply blending in the crowd? What if you could elevate your voice and personal brand to a whole new level? Expert Guest Answer On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Matthew Rolnick, the VP of Strategy and Innovation at YayMaker and author of Find Your Yay. Matthew, a corporate veteran turned entrepreneur, shares his story of finding his authentic voice and leveraging it for his success. He explains how you can amplify your voice in the corporate world and beyond and provides actionable insights from his book on building a powerful brand on LinkedIn.But what good is a voice without relationships and engaging content? Matthew further delves into the art of crafting a personal brand and nurturing meaningful relationships. We explore the power of a growth mindset, the importance of LinkedIn for thought leadership, and the tremendous potential of strategic partnerships. LINKSConnect with Matthew RolnickWatch the video recording of Ask The Brand TherapistHow to Find Your Voice by Dale YoungGET FEATUREDAsk The Brand Therapist: The Personal Branding Talk ShowHave a personal branding roadblock? Submit your question to be featured on an upcoming episode.Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

Sep 15, 2023 • 15min
Lost Trying to Find Your Ideal Audience? Here's Where to Find Them When It's Not So Obvious (and Where You Might Be Overlooking)
On this week's Ask The Brand Therapist Personal Brandin Talk Show:Question:Why is it SO hard to find your ideal audience? Where and how do I find them when it's not so easy to obvious to search for them?(Especially on LinkedIn when they don't exactly have what they do in their headlines?)Answer: Don't worry about labels, use these two strategies and places to find them, know them, and start conversations with them.FEATURED LISTENER: This week's audience question is from Mike Fesko, PMP, who’s ready to start building a personal brand around mentoring aspiring and new PMP professionals.LINKSVOICE OF CUSTOMER MINING - the process of discovering the wants and needs of customers as described in the customer's own words.TOOLS/PLACES TO USE:https://answerthepublic.com/.com QuoraRedditGoogle NewsGoogle TrendsAmazon ReviewsPodcastsYouTubeCalls/Zoom CallCoffee ChatClient InterviewsOnline ReviewsIndustry Blogs/Publications/Social Profiles/Associations/Groups/ConferencesLinkedInLinkedIn HashtagsLinkedIn Posts/ArticleLinkedIn Ideal Clients PostsLinkedIn Industry Experts/Thought Leader PostsGET FEATUREDAsk The Brand Therapist: The Personal Branding Talk ShowHave a personal branding roadblock? Submit your question to be featured on an upcoming episode.Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

Sep 8, 2023 • 16min
Get Over Your Fear of Video: How to Make Real Unscripted Video Snippets to Boost Your Personal Brand with Zineb Layachi
On this week's Ask The Brand Therapist Personal Brandin Talk Show:Question:How do I show up on video if: "I'm scared and/or not sure what to say."Answer:This is a question many of us face, especially me! Let's ask an expert:This week's expert guest is Zineb Layachi, founder of Raise the Runway, who creates unscripted video content that pulls out your brilliance and gets prospects pumped to do business with you. Zineb's signature "Golden Snippets" are exactly what you can do…find already existing content and make small "shorts" to share your brilliance faster. No more dozens of takes or hating what you look like on camera. Learn:1) The why and the how of finding the "gold" in you and showcasing it on social and beyond. 2) Her tips on how to banish the fear and pressure of perfection. 3) Top AI tools that give you a jump start in curating your existing content.LINKS:Watch Ask The Brand Therapist LiveZineb on LinkedInRaiseTheRunway.co EXAMPLESCheck out these "video snippets" from conversations using this livestream example made by Opus.Michelle B GriffinZineb LayachiYOUR TURN:Want to be featured on an upcoming episode? Check out the details below. 👇Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn


