Own Your Lane® - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI
Michelle B. Griffin
Own Your Lane,™ the podcast of the She's Visible™ movement, is the show for women leaders and experts to confidently shape their personal brands, lead visibly, and earn recognition and opportunities to grow their careers and businesses.Hosted by Michelle B. Griffin, TEDx speaker, author, and founder of Brand Leaders® and the She’s Visible™ movement, the show centers on real conversations and practical strategies that help women experts and leaders become noticed, known, and chosen for what they do best.Each episode blends conversations and actionable how-to advice grounded in Michelle’s Own Your Lane Recognition Roadmap™ to help you:Articulate your strengths and leadership voiceBuild a personal brand that positions you for recognitionStrengthen your presence on LinkedIn and in AI searchBe seen in the media, land stages, and grow your thought leadershipYou’ll hear solo insights and guest conversations with accomplished women leaders, subject matter experts, communicators and change-makers who’ve turned clarity into confidence and visibility into real results.ABOUT YOUR HOSTMichelle B. Griffin is a TEDx and keynote speaker, author, and leadership communication strategist on a mission to redefine what visibility means for today’s leaders. She believes visibility isn’t vanity—it’s value—and that clear, confident communication is what earns trust, engagement, and recognition in modern organizations.As the founder of Brand Leaders® and creator of the Own Your L.A.N.E. Recognition Roadmap,™ Michelle helps leaders, experts, and teams communicate their value, align purpose with presence, and build the kind of visible leadership that drives results. Her work turns recognition into culture, where good work is seen, credited, and celebrated.Through her movement, She’s Visible,™ Michelle champions women leaders and experts to shape their personal brands and confidently own their voice, value and visibility across their companies, industries and online — including media, speaking, LinkedIn® and AI.With more than two decades in PR, communications, and leadership branding, Michelle has advised Fortune 500 executives, emerging leaders, and industry experts across sectors. Her keynotes and advisory programs equip audiences to lead visibly, communicate with purpose, and build recognition that fuels trust, engagement, and performance in the age of AI and beyond.Holding a master’s degree in public relations and executive experience spanning corporate, agency, and association leadership, Michelle brings deep expertise in strategic communication and brand visibility. She’s helped organizations and thought leaders elevate their influence through clarity, connection, and human-centered leadership.Michelle’s insights have been featured in Forbes, Entrepreneur, Inc., and Authority Magazines, and she’s a frequent speaker and guest on leadership and visibility podcasts. She is the author of Position Yourself and The LinkedIn® Branding Book, and co-hosts The LinkedIn® Branding Show.When she's not speaking or helping women get visible, you can find Michelle outdoors, walking or working out to 80s music, meeting new people, or finding gluten-free treats on my travels.CONNECT WITH MICHELLE LinkedIn • Instagram • MichelleBGriffin.com • ShesVisible.com© Michelle B. Griffin | She's Visible™ | Own Your Lane™
Episodes
Mentioned books
Mar 1, 2024 • 29min
How These Four Women Business Owners Are Building Their Personal Brands on LinkedIn: Live from New Orleans From My First Brand Retreat
Ready to build and boost your personal brand as a woman in business?Join us from the French Quarter in New Orleans for the kickoff of the Standout Women™ Amplified: Brand Your Way to a Bigger Business event.Hear the stories of Brenda Meller, Rachel Simon, and Michelle J Raymond live from New Orleans, the two-day brand-building intensive I hosted In New Orleans.As part of the event, we shared our stories and tips on Linkedin to build and boost your brand and business. As they say in New Orleans, we let the "good times" and "good tips" roll. Ready for more in-person connection? My next in-person brand and business retreat will be announced soon. Contact me for more details. LINKSConnect with Brenda MellerConnect with Rachel SimonConnect with Michelle J RaymondOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Feb 16, 2024 • 8min
ANNOUNCEMENT: My TWO BIG Updates to Amplify Your Personal Brand
Hey everyone!Thanks for tuning in after my brief hiatus. I've been busy working and launching my new platform. Without giving too much away, I'll say it's for women in business who are so ready to get visible and get out there in a bigger way.I'm sharing TWO NEW announcements. Plus, more is coming soon. This short episode gets right to it...I can't wait to share. LINKSAnnouncement 1Announcement 2LinkedIn Post That Details ThisOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Jan 19, 2024 • 25min
How to Flex Your Courage Muscle and Get What You Want In Business (More Visibility/More Money) With Laura Khalil
As a woman in business. you're ready for bigger things this year, wrote the vision board, and documented it in the journal...But two weeks in...let's do a reality check. 🤔Following last week's themes. It's about taking action.Are you making progress or stalled for that ONE big thing you want for yourself this year?Getting visibleAttracting better-fit clientsMaking more moneyWhether you want to go after promotions, attract perfect-fit clients for your consultancy, speak on stages, guest on podcasts, write a book, or share insights on LinkedIn, it's all about powerfully positioning yourself with a clear brand to become seen, and heard, and valued in your field.Today's show is all about getting and keeping the 3 steps to build the HABIT of COURAGE to do those things (and more),And as a women consultant, service provider, and founder, this episode is for you. This week's guest, Laura Khalil helps women consultants and founders go after higher-paying B2B clients 𝗦𝗵𝗲'𝗹𝗹 𝘀𝗵𝗮𝗿𝗲:𝘞𝘩𝘺 𝘊𝘰𝘶𝘳𝘢𝘨𝘦 𝘐𝘴 𝘢 𝘏𝘢𝘣𝘪𝘵 𝘏𝘰𝘸 𝘵𝘰 𝘍𝘭𝘦𝘹 𝘛𝘩𝘦 𝘔𝘶𝘴𝘤𝘭𝘦𝘴 𝘵𝘰 𝘎𝘦𝘵 𝘞𝘩𝘢𝘵 𝘠𝘰𝘶 𝘞𝘢𝘯𝘵How to Make More Money This Year + Advice on Niching and PricingLINKSConnect with Laura Laura Kahlil on LinkedInOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Jan 12, 2024 • 28min
How These 4 “Redirects” Overcome Your Inaction So You Can (Finally!) Put Yourself Out There with Jen Laffin
Are you living in your "comfort cave" -- warm and cozy, but getting NOWHERE (and ready to do something about it?) For many of us, when we're ready for bigger outcomes and opportunities, we stay paralyzed with fear and inaction. Watching the world and others go by doing things we dream of and deserve. Let's make this the year you FINALLY do that thing. On this week's episode, join Michelle B Griffin and guest Jen Laffin, a Success Mentor who turns goal-setters into goal-getters, to share her frameworks for ACTION. You'll learn: 1. Why we're biologically wired to want to stay inside our Comfort Cave where everything is familiar and how to leave comfort for growth finally. 2. Why mistakes and failures are just data and how to redefine what they mean to us. 3. How every human experiences the self-doubt roadblocks that keep us stuck (procrastination/perfectionism/comparison/ imposter syndrome/confusion/etc. and how to contain them. 4. Her bonus tips to overcome "daily doubt" required for doing big things.LINKSConnect with Jen Laffin on LinkedInGrab Her Goal Journaling PDF Learn my PYOT Pyramid Framework to (Finally) Put Yourself Out ThereTRANSCRIPTRead HereOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Dec 22, 2023 • 23min
How to Triple Your Business in One Month: The Power of Niching and Positioning With Claire M Davis
As a female founder, are you exhausted from constant social media and marketing efforts that just don't seem to pay off?If that's you, it might be because your strategy is too broad. It could be time to hone in on your niche, sharpen your positioning, and fine-tune your messaging. This can be your key to shifting from blending in to standing out.This week's episode features Claire M. Davis, who faced a similar challenge. Guided by her mentor to niche down for scaling up, Claire was hesitant but gave it a try. The results? Rapid and remarkable. Tune in to hear how she transformed her hobby business into tripling her sales in just three weeks. That’s not a typo. This is a perfect case study on the call "narrow lane" approach I speak often about. Yes, specificity and focus can propel you and your business. 💯What You'll Learn:Niche Down Like a Pro: Claire shows how focusing on one area can boost your business.Brand Yourself Differently: Get tips on standing out in your field.Practical Steps for Growth: Claire shares how to turn theory into action for business success.For female founders wanting to sharpen their branding and positioning skills, this episode is a must. Claire's journey and insights are both inspiring and practical.LinksConnect with Claire M Davis on LinkedInTractionResume.comOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Dec 15, 2023 • 37min
How to Start Creating Content (or Better Content) on LinkedIn For Your Personal Brand With AuthoredUp Founder Ivana Todorovic
Ready to start creating content on LinkedIn but don't know where and how to start?Last year, Ivana Todorovic was in your shoes and got so fed up with the overwhelm that she founded AuthoredUp, (my go-to, all-in-one creation and analytics creator tool) for personal brands to create with ease and consistency on LinkedIn.As a 7x entrepreneur and female founder, Ivana is determined to help more of us "put ourselves out there" and I'm thrilled to interview for this week's episode.LEARN She'll share:• Enhance your professional brand with high-quality content.• Increase engagement and visibility on LinkedIn.• Save time and streamline your content creation process.• Gain valuable insights to tailor your content strategy.• Ensure your content aligns with LinkedIn standards.This is a don't-miss episode if you're ready to step out and learn more of what's in, what's out, and what's ahead with content creation on Linkedin in 2024.This week's guest LINKSIvana Todorovic on LinkedInAuthoredUp.com - All-In-One-Content Creation ToolOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Dec 8, 2023 • 31min
How to Be "Opportunity Ready" for Your Personal Brand with Cher Jones
You never know who is watching you...and you never get a second chance to make a first impression.In other words... is your brand #OpportunityReady? Whether it's your boss, your clients, colleagues, or the media, and especially on LinkedIn, opportunities are waiting for you but are you ready for them?This week's guest and fellow personal brand strategist, Cher Jones of Your Brand at Work,™ shares her brilliant #OpportunityReady framework so you will never miss a beat or a better opportunity in your work and career.LEARNThe essential strategies for enhancing your personal brand, focusing on readiness for opportunities, clarity in communication, and a strong, cohesive digital identity.Foundational Work Needed for Your 'Opportunity Ready' Zone: How to fine-tune and align your brand with your current job and future ambitions. Master Your Message: Learn what and why a succinct, powerful message is key to being remembered, recommended, and referred.Boosting Your Online Presence: Why it's not just LinkedIn where to align a consistent and compelling personal brand across all digital platforms.LINKSConnect with Cher Jones on LinkedInOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Dec 1, 2023 • 17min
How Self-leadership is the Secret to Leveling Up Your Personal Brand for Career Opportunities with Selina Yankson
How well do you know the person behind your personal brand? It's often ignored, but your inner thoughts and outer image play a critical role in your professional presence.This concept of self-leadership is needed for a confident and aligned personal brand in your career and business. That's why this week's episode features Selina Yankson, an Executive Self-leadership Coach at Mid-Career Mentor, who brilliantly shares how to start your self-leadership journey to personal and professional success.LEARNExploring the 'Three Yous': Understand the concept of the 'Three Yous' – how your public persona, private life, and inner desires shape your personal brand.How to Address Internal Challenges: Learn strategies for overcoming self-doubt and societal pressures that impact your career trajectory.The 'You Review' Method: Discover the 'You Review' method for self-assessment, a practical tool for setting and achieving personal goals.LINKSConnect with Selena Yankson on LinkedInSubscribe to The You Review NewsletterOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Nov 24, 2023 • 25min
How to Do What You Love (Without Leaving Your Job) and Build a "Side Brand" With Kate Volman
Are you an aspiring “side brander?” That’s the term I’ve coined for someone who wants to pursue a passion project or calling while still working their job. In this week's episode, I interview Kate Volman, CEO of Floyd Coaching and author of Do What You Love, all about helping us take action and pursuing what lights us up even while working a full-time job.LEARN:> The seven myths stopping people from exploring their pursuits. > Why exploring your creative pursuits is the key to living a creative life and growing personally and professionally. > The power of dreams to help you and your team become more fully engaged in business and life. > Simple strategies to get out of our heads and start exploring our creativity. LINKSConnect with Kate Volman on LinkedInKateVolman.comABOUT KATE VOLMANKate Volman is the CEO of Floyd Coaching. With over twenty years of experience developing and leading life-changing programs for entrepreneurs and leaders, she has a passion for helping people grow. In addition to serving on the leadership team for multiple organizations throughout her career, she also used her entrepreneurial skills to start and run a boutique marketing firm. Her enthusiasm and passion for helping people explore their creativity personally and professionally make her a sought-after speaker, trainer, and executive coach. She leverages her knowledge and experience in personal development and company culture to help people live more fulfilling lives. Kate is the author of Do What You Love: A Guide to Living Your Creative Life Without Leaving Your Job. She hosts two podcasts: Lead With Culture and Create For No Reason. Kate is a multi-passionate leader, fitness enthusiast, podcaster, content creator, book lover, and author.Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
Nov 17, 2023 • 31min
Personal Brand Style: How to Be More Confident, Make a Statement and Stand Out On Stage, in Photoshoots and at Work with Angela Foster
Are you familiar with the '7-Eleven Rule' where strangers make 11 decisions about you within seven quick seconds? When it comes to personal brand style, this matters even more. Yet, establishing a style that reflects your business brand can feel overwhelming and unattainable.This week's guest on Ask The Brand Therapist: Personal Branding for Leaders, is all about how to make your wardrobe work for your personal brand to make a powerful first impression (and spend less time second-guessing yourself.) Imagine showing up prepared and confident in brand photoshoots, keynote presentations, work, and everyday life with a wardrobe filled with clothes that fit your height and flatter your body. My guest, Angela Foster, the go-to style coach for women leaders and founders, will help us achieve just that. She shares her 'Brilliant First Impression' framework, a three-step method that transforms your closet into a treasure trove of outfits that truly mirror your personal brand. Learn actionable tips to curate a wardrobe that not only flatters your body shape but propels your career and business forward as well as ensuring you step onto the stage or into a photo shoot confident and dressed to impress.LINKS:Connect With Angela Foster on LinkedInGrab Angela's Free Resource: How to Make a Brilliant First ImpressionOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
