The often polarizing term 'personal branding' can lead you to think it's all about being narcissistic, promotional, and manufactured. In this week's branding therapy session with The Brand Therapist Michelle B Griffin, we're proving them wrong.
We Cover:
Why the term is misleading and the word that's better suited.
The Three Ps Mindset of personal branding to find your purpose, improve your skills and boost your professional opportunities.
LINKS
The Birth of Personal Branding, 1997 article
The Case Against Personal Branding, 2017 article
Personal Branding is Dead, 2023 article
Own Your Lane™ - Personal Branding & Marketing For Experts
The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.
Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.
Learn more at MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn
Own Your Lane® - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI