Destination Marketing Podcast

Nicole Mahoney is the CEO of Break the Ice Media, host of the podcast Destination on the Left and the author of Stronger Together: Building World Changing Business Collaborations. Today, she sits down with Adam on the Destination Marketing Podcast to talk about her entrepreneurial background and what led her to start her own agency. Nicole also shares some insights on collaboration from her book and some examples of how collaboration works in the destination marketing sphere and beyond. Break the Ice Media Destination on the Left If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com. "My point of view on collaboration is that people take it for granted. They don’t think a lot about it. People say, yeah, I collaborate. You know, you and I have talked, I mean, you and I have actually collaborated on campaigns and projects for clients. But we don’t pay a whole lot of attention to what makes a collaboration work and what might get in the way of making it work.” - Nicole Mahoney

Adam is still on the road in Lewiston, Idaho for today’s episode of The Destination Marketing Podcast. Joining him today is Mike McKenna, the executive director of the Chamber of Hailey and the Wood River Valley, and Scott Fortner, the Executive Director of Visit Sun Valley. Both Mike and Scott detail the relationships that their respective DMOs have with their visitors, how they’ve cultivated that relationship, and what makes their destinations unique. “I mean as much we’re probably Idaho’s biggest international destination for a ski resort for sure, we’re still small town Idaho and I think as long as we can hold onto that, then we’re going to keep attracting the right kind of people.” - Mike McKenna Chamber of Hailey and the Wood River Valley Visit Sun Valley If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Adam is on the road again, this time at the Idaho Conference on Recreation and Tourism. He is joined by Andrea Rayburn and Jeremy Chase with the Idaho Department of Commerce to talk about how Visit Idaho is utilizing content to amplify its marketing reach. Jeremy also talks about his time working with agencies and how that experience has given him a new perspective as the Marketing and Innovation Administrator for Visit Idaho. "We're a bit outgunned, outmanned, outnumbered but we're definitely not outplanned. We've got to work with the resources we have, knowing that we are kind of outspent with those competitive states." -Jeremy Rayburn Visit Idaho If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Adam continues his conversation with the Utah Tourism Collective in this week’s episode of the Destination Marketing Podcast, diving into some of the things that will have a major impact on tourism this year. They discuss how AI has changed the world and why destinations need to learn how to use it. They also talk about why taking risks is critical and how industry vendors play a key role in moving innovation forward. Zartico Relic Ripe Spontigo If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode of The Destination Marketing Podcast, Adam joins together with three other members of the Utah Tourism Collective: Darren Dunn from Zartico, Jason Linder from Ripe, and Lauren Neeleman from Spontigo. They each provide an update on their organization and what they expect to come from the industry in 2024. Listen to learn about Zartico’s new data acquisition and how Spontigo is making waves as one of the new software offerings in the tourism industry.ZarticoRelicRipeSpontigo If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

With the rise of AI and the importance of owning an audience changing the game as we head into 2024, Adam shares his top resolutions to help destination marketers be successful in the year ahead. He advises all to create high-quality content and utilize the power of the tools available to you. He also shares his thoughts on where the industry is headed compared to where we've been in the past. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In our last episode of 2023, Adam welcomes globally recognized innovation strategist and bestselling author Shawn Kanungo to the show. Shawn emphasizes that innovation is not solely about technology but involves thinking differently and reframing problems. They discuss the challenges in destination marketing, the importance of authentic content, and effective presentation skills.  "Innovation doesn't have to be hard. In fact, it doesn't have to be about technology. It's about thinking differently. And the more that you can reframe, the more that you can step back and look at a problem in a fundamentally new way, that's how innovators work. I really want to dispel the idea and the myths around innovation, and if I can get people to see those three things, that means I did my job." -Shawn Kanungo Shawn Kanungo Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode of The Destination Marketing Podcast, Adam takes the show on the road to the Idaho Conference on Recreation and Tourism. Kristi Baughman, marketing consultant at Yellowstone Teton Territory, joins Adam to talk about what it’s like marketing a destination with such a large quantity of assets and why it’s critical to listen to what’s happening within the smaller areas of the destination. Adam also shares his connection with the region and why it holds such special memories for him.  “Don’t be afraid to reach people where they are. Don’t fall prey to marketing trends. It does not mean that those aren’t successful in one area, but your traveler is going to be attracted to your destination for a variety of different reasons and it may not always be the area that you think.” -Kristi Baughman Yellowstone Teton Territory Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode of the Destination Marketing Podcast, Rob Wells is back to talk about how The Inner Coastal Podcast has changed the game for his destination, Beaufort, South Carolina. They discuss how he’s utilized the podcast content for various functions and how it’s played a pivotal role in his relationship with his stakeholders. “We want the visitor experience to be greater than or equal to the visitor expectation. When we’re talking on the podcast, we rarely bring on guests who cannot deliver on the experience when a visitor gets in town.” -Robb Wells Other Episodes with Robb: Utilizing Your Podcast in Your PR Efforts Telling Your Destination's Story Robb Wells Explains What a Podcast Has Done for His Destination Standing Out From The Competition Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

On this week's episode of The Destination Marketing Podcast, Adam sits down with JP, the Director of Business Development at Relic. They dive deep into the current state of the destination marketing atmosphere and discuss why a paid media strategy may not be the most sustainable approach to driving visitation. Additionally, they explore the significance of owned media as a fundamental pillar in every marketing plan to combat the declining effectiveness of paid media. “Don’t be shy about telling the stories that you believe in, and don’t let somebody else tell that story. Own it.” -Jared Price Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.