Destination Marketing Podcast
325: Every Destination Needs A Custom GPT
Jun 14, 2024
Nephi from Relic discusses the development of custom AI chatbots for destinations. They highlight the importance of accurate information and challenges in creating GPT models for tourism. The podcast explores the transition from developer to destination marketing and the impact of AI on the digital landscape.
30:31
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Quick takeaways
- Leveraging AI effectively requires understanding how to communicate with it for extracting relevant information.
- Creating custom GPTs for tourism destinations revolutionizes information access by providing accurate, curated data for visitors.
Deep dives
The Impacts of AI Communication
AI's effectiveness relies on understanding how to communicate with it to extract relevant information. This podcast episode highlights the significance of knowing how to engage with AI to derive the necessary insights. Nephi Henry, heading the AI and innovation program at Relic, discusses the importance of leveraging AI effectively to enhance organizational capabilities.
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