President of Tourism Economics Adam Sacks joins Adam on the show to talk about how his organization has been able to help destinations look at data in a new light. The two discuss how tourism impacts economic development and why it’s critical for communities to work together to see long-term benefits from visitors.

“Quality of life for the community is better because all of these events, experiences, attractions, and amenities, exist to the degree they do in the destination because of visitors. The destination organization is the one that’s supporting the market for that. If you took out the destination organization, you’re basically taking out everything that’s driving the success of that place that makes it not only a great place to visit but a great place to live.” -Adam Sacks

Destination Promotion: A Catalyst for Community Vitality
Tourism Economics

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.