Destination Marketing Podcast

In this episode of the Destination Marketing Podcast, Mitch Whitten, The Executive Vice President of Marketing for Fort Worth Texas, joins us to talk all about the importance of research when it comes to marketing destinations. Listen and learn how research can be leveraged with local stakeholders, as well as with potential visitors.  "It's so easy to focus on just the advertising, but we really need to know who we are talking to, and did they listen. Did we see any results from that? That's a huge engine behind our marketing efforts: the accountability partner that can do a mind-meld with the creatives so that we know where we're going." -Mitch Whitten on the importance of research in advertising Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Patrick Harrison, Chief Marketing Officer at Visit Tampa Bay, joins the Destination Marketing Podcast to talk about how the coronavirus pandemic has changed tourism in his location. Listen and learn how tourism can be a key driver in economic development, and how to respond proactively when put in a crisis situation.  "To us, destination marketing is not about tourism, it's about economic development and the betterment of your own community. We're just doing it through tourism." -Patrick Harrison Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this special episode of the Destination Marketing Podcast, the team from Explore Lawrence Kansas joins us to discuss some of the creative and innovative ways that their destination is navigating the coronavirus situation. Listen and learn about their strategies, and how they are turning a difficult situation into a learning experience. - The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by the team at Relic. Music is Truce Lee by The Hands of Stone. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Kelli Steele, Executive Director at Putnam County Convention and Visitors Bureau, joins the Destination Marketing Podcast to discuss some of the ways that she is navigating the coronavirus pandemic in her destination. Listen and learn about some of the unique challenges she faces as a small CVB, and how collaboration with others in the industry has helped her navigate these uncertain times.  "We don't know what the future is going to hold, but what can we do right now, and what makes the most sense to do next? We just try things, pay attention to the metrics, see what people are responding to and what they're not, and make the next right decision based on what we know right now." -Kelli Steele on making decisions during the coronavirus pandemic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Carrie Di Guido from Dana Point California joins the Destination Marketing Podcast to talk her experiences breaking into the destination marketing industry. Topics include how partnerships can be beneficial when starting out, as well as advice on how to approach destination marketing from the visitor's perspective.  "As destination marketers,  I think it’s very important for us to know the people on the front lines, and the people that are interacting with the visitors, and just to make sure that those people know what a destination marketing organization does. Collecting their feedback is sometimes even more important.” - Carrie Di Guido on the importance of key people understanding the purpose of a DMO. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this special episode of The Destination Marketing Podcast, join Adam Stoker as he gives a presentation to the stakeholders in Tulsa, Oklahoma. Learn about coronavirus recovery strategies, as well as some different marketing tips and tricks to help destinations and their stakeholders navigate this unique time. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, join Relic's public relations manager Alex Sousa as he and Adam discuss the world of PR, as well as give us a behind the scenes look at the creation of Touchpoints and how destinations can use it to examine their brand holistically. Other topics include the ins and outs of press releases, as well as how to approach your brand during the coronavirus pandemic.  "Travel has changed because of coronavirus. Destinations need to look at themselves and not say, "How do we get back to how things were?" They need to say, "How are we going to excel in this new world that we live in? What is it that we need to do? What is it that travelers want?" -Alex Sousa on the importance of recognizing the new normal during the coronavirus pandemic. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, we have a special guest joining us from Australia. Josephina McDonald, Owner and Operator of Halls Gap Lakeside Tourist Park, offers a unique perspective about how the COVID-19 pandemic is affecting her business, as well as how her business revolves around refining the consumer experience. Listen to learn how Josephina is tackling some of the challenges presented by the current global situation, as well as how she works with stakeholders in her area to create a destination that customers crave.  "If you are a product or a destination, invest time to experience the product. My experience is that the minute I have been in a place, I have my own experience. It's so much easier to share that experience and really sell that experience, if you have experienced it yourself." -Josephina McDonald on the importance of experiencing your destination from the eyes of a customer. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Rob Ulmer, Dean of the UNLV Greenspun College of Urban Affairs, joins the Destination Marketing Podcast to talk about communication during crises. Rob offers his unique academic perspective on the current global situation, and how destinations around the globe might go about strategizing their recovery campaigns in an effective, but also ethical manner.   "Organizations that learn, are ethical in their communication, have a more prospective vision, and are able to frame things, are more effective than organizations that focus on their image or reputation and focus just on the threat of the issue." -Rob Ulmer on the importance of ethics when it comes to marketing during a global crisis Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of The Destination Marketing Podcast, Brian Williams joins us to discuss some of the strategies that Tulsa, Oklahoma has used to navigate the coronavirus situation. Topics include Tulsa's unique funding method, their coronavirus recovery plan, as well as how they are promoting creativity and innovation within the destination marketing industry.  "We're frustrated and disheartened by the situation that we're in, but we are inspired by the way that our community has come together and collaborated. We hope that it's a lasting component of this situation, and that we can build on that and continue to utilize that as a key tool in telling Tulsa's story." -Brian Williams Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.