Destination Marketing Podcast

Nick Povalitis, Vice President of Marketing & Sports Development at Rockford Area CVB joins the Destination Marketing Podcast to talk about teaming up with a young NBA champion to better solidify Rockford Illinois as the go-to sports events destination. Topics include collegiate athletics, sports business, the most miserable cities in the U.S., the contributions of Fred VanVleet in marketing the destination, and doing more with less. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this bonus episode, Adam discusses some of the resources available to small business during this time of economic uncertainty.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Adam gives his thoughts and recommendations on navigating the impact of COVID-19 for your destination. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Andi Thoreson, Marketing Director at Fargo, North Dakota joins the Destination Marketing Podcast to talk about the opportunities and challenges of having a destination that is well-known for being the setting for the 1996 film Fargo. Topics include the true experience of Fargo, the Silicone Prairie, the wood chipper, having a dedicated visitor experience manager and understanding how to capitalize on the misconceptions from the film and using them as a benefit to help the destination and the goals of the CVB. "People want experiences, they want to really dive into a community and what separates it. I mean at this point I don't know if there's a city in the world that doesn't have breweries and murals so it's what can you do and what can you create that's unique to your destination." – Andi Thoreson on really understanding what makes your destination unique. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Recorded live from the Connect Travel Leadership Summit in Orlando, Florida, Adam discusses a new technology product with Jason and Mark from RootRez. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Kim Sidoriak, Chief Marketing Officer at Santa Monica CVB, joins the Destination Marketing Podcast to talk about also having the distant future in mind when approaching research and planning for your destination. Topics include brand perception studies, extensive research tactics, social media sentiment analyses, and experience management. "So we want to look at the various places that we want visitors to explore and get to and make sure that that experience is fun, safe, easy and maybe even an experience unto itself." – Kim Sidoriak on the their approach at the Santa Monica CVB. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Cassandra Vasquez, Manager of Digital Marketing at Branson, Missouri, joins the Destination Marketing Podcast to talk about the process of changing the perception of Branson to be an exciting family destination. Topics include brand positioning/messaging, the benefits of a warm and hospitable community, effective digital strategies, audience testing, and partnering with public figures or influencers to see significant impact. "Make sure that you got back to your strategies whether it's behind a computer screen or it's shaking someone's hand out in the community ... that you can really show how much you care as a bureau, especially to the community members and business partners.". - Cassandra Vasquez on the importance of being proactive and embracing your roll in the community as a destination marketer. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Randi Morritt, Director of Marketing at Aurora, Colorado, joins the Destination Marketing Podcast to talk about significant growth and opportunity in a destination. Topics include the Gaylord Rockies Resort, maintaining the inherent local culture, destination partnerships and customizing the visitor experience. "All of our success has really been a proactive approach so if you're constantly waiting for the next hotel renovation or a cool restaurant to open or your city council to change over, I think you're really behind the eight ball in making that change happen because as ... unlikely as it sounds it really can start with one person." – Randi Morritt on the importance of proactivity as a destination marketer. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Adam briefly introduces a new opportunity that destinations can choose to be involved with. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Carla Pendergraft, Director of Marketing at Waco, Texas, joins the Destination Marketing Podcast to talk about dealing with a sudden tourism change. Topics include the impact of Fixer Upper and Chip and Joanna Gaines, catching up with an influx of visitors, and how Waco has benefitted from those new visitors.  "The main thing that they help us with is they talk about their love of Waco and convey that to the world. Because of that, people have come to this town and really see it as a tourist destination. Maybe even the most important thing is that locals are starting to look at their town in a more positive way too". - Carla Pendergraft on the impact of Chip and Joanna Gaines on Waco.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.