Destination Marketing Podcast

In this episode of the Destination Marketing Podcast, we have a special guest joining us from Australia. Josephina McDonald, Owner and Operator of Halls Gap Lakeside Tourist Park, offers a unique perspective about how the COVID-19 pandemic is affecting her business, as well as how her business revolves around refining the consumer experience. Listen to learn how Josephina is tackling some of the challenges presented by the current global situation, as well as how she works with stakeholders in her area to create a destination that customers crave.  "If you are a product or a destination, invest time to experience the product. My experience is that the minute I have been in a place, I have my own experience. It's so much easier to share that experience and really sell that experience, if you have experienced it yourself." -Josephina McDonald on the importance of experiencing your destination from the eyes of a customer. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Rob Ulmer, Dean of the UNLV Greenspun College of Urban Affairs, joins the Destination Marketing Podcast to talk about communication during crises. Rob offers his unique academic perspective on the current global situation, and how destinations around the globe might go about strategizing their recovery campaigns in an effective, but also ethical manner.   "Organizations that learn, are ethical in their communication, have a more prospective vision, and are able to frame things, are more effective than organizations that focus on their image or reputation and focus just on the threat of the issue." -Rob Ulmer on the importance of ethics when it comes to marketing during a global crisis Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of The Destination Marketing Podcast, Brian Williams joins us to discuss some of the strategies that Tulsa, Oklahoma has used to navigate the coronavirus situation. Topics include Tulsa's unique funding method, their coronavirus recovery plan, as well as how they are promoting creativity and innovation within the destination marketing industry.  "We're frustrated and disheartened by the situation that we're in, but we are inspired by the way that our community has come together and collaborated. We hope that it's a lasting component of this situation, and that we can build on that and continue to utilize that as a key tool in telling Tulsa's story." -Brian Williams Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of The Destination Marketing Podcast, Nicole Mahoney, host of Destination on the Left Podcast and CEO at Break The Ice Media, joins us to discuss some of the ways that she and her team have approached the current tourism economy situation. Topics include strategic innovation during this time of uncertainty, as well as how collaboration is key to a successful recovery campaign.  "We are leaning in as a team at my agency into a forward-thinking mindset. It's the difference between being a short term finite thinker, versus a long term forward infinite thinker. I think that that mindset is the key." -Nicole Mahoney on the importance of keeping a forward-thinking mindset during this time of uncertainty in the travel and tourism industry.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Rachel Brown, executive director of Visit Durango, joins The Destination Marketing Podcast to discuss some of the ways that her destination has reformed to fit the needs of the current Covid-19 situation. Topics include taking advantage of technology, strategically moving forward in a time of unpredictability, as well as how to keep an attitude of patience when the current global view towards travel leans on the negative side.  "I think patience right now is valuable in a lot of ways. People are pretty stressed out right now and it's good to be patient. Remember to take care of each other and take care of your community. Be understanding." -Rachel Brown on the importance of patience during the Covid-19 pandemic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Kylie Chenn, founder & CEO at Acanela Expeditions, joins The Destination Marketing Podcast to provide the unique perspective of a tour operator on the destination marketing industry. Kylie shares her journey with international travel and tour operating, as well as what her company is doing while travel is banned during the coronavirus crisis to not only keep people interested in travel, but also to support the people she works with throughout the world.  "We have team members all around the world, whether they're contract, whether we fully employ them, that are not working right now. There's no inbound travel to their countries. We really had to think strategically about how to bring business to them in a time where we can't bring people." -Kylie Chenn on supporting her international partners during the Covid-19 travel restrictions. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Stefan Price from Liverpool, England, joins The Destination Marketing Podcast to offer a new perspective on the Coronavirus Pandemic situation. Topics include how the pandemic has affected the tourism industry on a global scale, as well as how Liverpool is planning and preparing their recovery campaigns.  "I think the short term goal is making sure that businesses, especially in the visitor economy, can survive during this period. I think it's our job to make sure that we support those businesses and our partners to keep going and make sure that we do everything we can." -Stefan Price on the importance of supporting the visitor economy during the coronavirus pandemic. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Rhonda Salisbury, CEO of Visit Yosemite and Madera County, joins the Destination Marketing Podcast to discuss some of her marketing strategies and how her destination has approached marketing during the Covid-19 pandemic. Topics include marketing a destination that shares an attraction with other DMO's, as well as Madera County's illustrated Welcoming Committee campaign and how it has benefited her destination. "You can really drill into your different uniqueness, but in any destination, you can find something very unique and you yourself fall in love with it over and over again." -Rhonda Salisbury on using unique strategies to market your destination. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Public Relations expert Christina Lenkowski joins The Destination Marketing Podcast to talk about the importance of media and publicity when it comes to destination marketing during the coronavirus pandemic. Topics include tips for making contact with the press, as well as strategies to increase your destination's media coverage. Listen to hear some of her tips and tricks on how to optimize your PR strategy. "For rural tourism and rural tourism operators, this is the time to be talking about your destination. People want to replace air travel with road trips and they want to go to places that aren't crowded. You have the ideal opportunity to bring people to your location." -Christina Lenkowski on the importance of media coverage for rural destinations during the coronavirus pandemic.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Amrita Gurney from Crowd Riff returns to the Destination Marketing Podcast to discuss some of the ways her company has been tackling the challenges presented by the Covid-19 pandemic. Topics include the importance of supporting the locals of our respective destinations, as well as how Crowd Riff's new tool Localhood can assist communities and businesses during this challenging time.  "I really feel like this is an opportunity for DMO's to really showcase how they are stewards of their destination and in doing so, really cement their value and hopefully be seen as not just something for visitors to pay attention to, but something that locals can also really trust." -Amrita Gurney on the importance of leadership in the destination marketing industry. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.