Destination Marketing Podcast

In this episode of the Destination Marketing Podcast, David Clark, Tiffany Gallagher, Margo Gilbert, and Kent Blackinton join us to talk about how Mobile, Alabama has used Tourism Improvement Districts (TID's) to their advantage during this time of economic uncertainty within the tourism industry. Listen and learn about what TID's are and how they might be useful to other destinations.  "It's more evident now than ever that our organizations need diversified funding. Relying on one source of funding can cripple the tourism marketing efforts, and the destination marketing organization altogether." -Tiffany Gallagher on the importance of diversifying your funding as a destination marketing organization Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Sara Toliver, President and CEO of Visit Ogden, joins the Destination Marketing Podcast to discuss the amazing transformation that has occurred in her destination over the past several years. Topics include cultivating a quality of life that is attractive to potential visitors, as well as how to escape stereotypes and grow your destination into the kind of place you'd like it to be. "It's sometimes hard to get out of the firehose of the crisis coming your way, but if you can use it as an opportunity to take a step back and refocus and understand that there is always an opportunity to do better or do things differently, then sometimes those crises give you an opportunity to take a risk that might be harder to take on a normal day." -Sara Toliver on refocusing and taking risks in crisis situations Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this bonus episode of the Destination Marketing Podcast, Cheryl Bagby and Marlyss Auster from Visit Ventura California join us to talk about how they were uniquely prepared when the coronavirus pandemic caused the tourism industry to shut down in early March. Listen and learn about how the Thomas Fire in December of 2017, helped them refine their crisis communications plan and prepare for future crises such as the pandemic that we face today. "I think another key component through all of this is being willing to adapt and change. Even as a marketer, to focus so inward on residents is not something I'm used to, but it's the right thing to do. I think it's just being adaptable and knowing what can we do to help our community." -Cheryl Bagby "We really feel united and in order for our community to be united, we as leaders in the community have to be that way. I think that we're leading by example more so in this crisis than we did the last one, but both are very important." -Marlyss Auster Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Mitch Whitten, The Executive Vice President of Marketing for Fort Worth Texas, joins us to talk all about the importance of research when it comes to marketing destinations. Listen and learn how research can be leveraged with local stakeholders, as well as with potential visitors.  "It's so easy to focus on just the advertising, but we really need to know who we are talking to, and did they listen. Did we see any results from that? That's a huge engine behind our marketing efforts: the accountability partner that can do a mind-meld with the creatives so that we know where we're going." -Mitch Whitten on the importance of research in advertising Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Patrick Harrison, Chief Marketing Officer at Visit Tampa Bay, joins the Destination Marketing Podcast to talk about how the coronavirus pandemic has changed tourism in his location. Listen and learn how tourism can be a key driver in economic development, and how to respond proactively when put in a crisis situation.  "To us, destination marketing is not about tourism, it's about economic development and the betterment of your own community. We're just doing it through tourism." -Patrick Harrison Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this special episode of the Destination Marketing Podcast, the team from Explore Lawrence Kansas joins us to discuss some of the creative and innovative ways that their destination is navigating the coronavirus situation. Listen and learn about their strategies, and how they are turning a difficult situation into a learning experience. - The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by the team at Relic. Music is Truce Lee by The Hands of Stone. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Kelli Steele, Executive Director at Putnam County Convention and Visitors Bureau, joins the Destination Marketing Podcast to discuss some of the ways that she is navigating the coronavirus pandemic in her destination. Listen and learn about some of the unique challenges she faces as a small CVB, and how collaboration with others in the industry has helped her navigate these uncertain times.  "We don't know what the future is going to hold, but what can we do right now, and what makes the most sense to do next? We just try things, pay attention to the metrics, see what people are responding to and what they're not, and make the next right decision based on what we know right now." -Kelli Steele on making decisions during the coronavirus pandemic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Carrie Di Guido from Dana Point California joins the Destination Marketing Podcast to talk her experiences breaking into the destination marketing industry. Topics include how partnerships can be beneficial when starting out, as well as advice on how to approach destination marketing from the visitor's perspective.  "As destination marketers,  I think it’s very important for us to know the people on the front lines, and the people that are interacting with the visitors, and just to make sure that those people know what a destination marketing organization does. Collecting their feedback is sometimes even more important.” - Carrie Di Guido on the importance of key people understanding the purpose of a DMO. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this special episode of The Destination Marketing Podcast, join Adam Stoker as he gives a presentation to the stakeholders in Tulsa, Oklahoma. Learn about coronavirus recovery strategies, as well as some different marketing tips and tricks to help destinations and their stakeholders navigate this unique time. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, join Relic's public relations manager Alex Sousa as he and Adam discuss the world of PR, as well as give us a behind the scenes look at the creation of Touchpoints and how destinations can use it to examine their brand holistically. Other topics include the ins and outs of press releases, as well as how to approach your brand during the coronavirus pandemic.  "Travel has changed because of coronavirus. Destinations need to look at themselves and not say, "How do we get back to how things were?" They need to say, "How are we going to excel in this new world that we live in? What is it that we need to do? What is it that travelers want?" -Alex Sousa on the importance of recognizing the new normal during the coronavirus pandemic. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.