Destination Marketing Podcast

Today on the Destination Marketing Podcast, Adam is in Springfield, Illinois with Andy Waterman from IllinoiSOUTH and Terri Reifsteck, vice president of Marketing & Community Engagement at Visit Champaign County. In this episode, Andy discusses how he uses TikTok as a means of connecting with potential tourists, and Terri shares how she builds relationships with residents to bring in more visitors.  “Everyone these days wants to see what they’re experiencing before they experience it. I think that is what’s so important for us, is putting all this video content out there, that way people can see it before they experience it. I think that’s key.” - Andy Waterman IllinoiSOUTH Tourism Visit Champaign County Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

On this week's episode of the Destination Marketing Podcast, Adam takes the show on the road to Springfield, Illinois. He chats with Sarah Waggoner, tourism manager at Visit Springfield, and Brad Hoey from Experience DeKalb County about their roles at their destinations and how they were able to create immersive visitor experiences. "We're trying to make sure that we give the best visitor experience through the whole community and show things they may not be able to see to really enhance their experience." -Sarah Waggoner Visit Springfield Experience DeKalb County Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

David Holder, CEO at Clarity of Place, joins this episode of the Destination Marketing Podcast to talk about how his organization helps destinations with their strategic plans. Learn about how to make your destination's plan more flexible as well as some tips and tricks on how to make your organization a community shared value. "My view on planning is that there has to be a greater purpose to doing it. It's the ability to use stakeholder engagement as a kickstart. It may put some new expectations on us, but it's going to allow us to carve out our own communication path because now we've gotten them involved." -David Holder Clarity of Place Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

This week on the Destination Marketing Podcast Adam is joined by Robb Wells, President & CEO of Visit Beaufort. Here, Robb shares how his organization has used podcasting to further their public relations efforts and build stronger connections with their visitors.  "You really want to make your pitch pop, and a podcast is a unique way of doing that. We’ve had some feedback in which they find that helpful to kind of get the gist of what’s going on." - Robb Wells Visit Beaufort The Inner Coastal Podcast Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

This week on the Destination Marketing Podcast Adam is joined by Lance Woodworth, President & CEO of Destination Toledo. Listen to learn how Lance and his organization support their stakeholders through events and partnerships. Destination Toledo has worked with partners such as Jeep and American Birding to bring invaluable resources to their stakeholders. "It's never too late to learn. We are in an industry that is constantly changing. Always keep an open mind and be a sponge because it's never too late to learn. Continue to learn and embrace new technologies and follow your passion." -Lance Woodworth Destination Toledo Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Adam takes this week's episode of the Destination Marketing Podcast on the road to Dana Point, California. He talks with John Ehlenfeldt, Executive Director of Visit Dana Point, about how John's unique experiences in the travel and tourism industry have prepared him for this role. They discuss some of the challenges that the destination has faced over the past several years, as well as what John and his team hopes to accomplish in the years to come. "My takeaway is I didn't just visit the destination, I actually experienced it from all aspects. That's really what being an inquisitive traveler is. It's about life experiences." -John Ehlenfeldt. Visit Dana Point Listen to the Dana Point Wave Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this week’s episode of The Destination Marketing Podcast, Kyle Edmiston, the president and CEO of Visit Lake Charles, joins Adam to discuss what makes his DMO unique and how his team has benefitted from implementing Volunteer Time Off (VTO). “Having something that’s slightly different, having something that speaks to humanity, having something that speaks to a passion that one individual employee has is just another way that we have to show them that it’s more than just about ‘heads in beds’.” - Kyle Edmiston Visit Lake Charles Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

This week on the Destination Marketing Podcast Adam is joined by Scott Dahl, Director at the Springfield Illinois Convention & Visitors Bureau. Listen to hear how his destination has come up with creative ideas to help increase the average length of visitor stay, boost stakeholder engagement and repurpose an old space into something that will benefit the community for years to come. "What is unique for us is that we allow our team to find a market or space that they are passionate about and make it their own. We then mold it together and put it out for our messaging." -Scott Dahl Visit Springfield Destination Marketing Podcast Destination Marketing Podcast Network Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Journera's Chief Revenue Officer Scott Garner joins Adam to talk about how his company is changing the way tourism brands view and access data. Through a unique partnership with companies such as Marriott and American Airlines, Journera is able to bypass the need for third-party cookies and offer its customers a reliable source of data that was previously unavailable. "We're using our insight to create segments that can help DMOs target those people that show they have those travel behaviors and get that efficiency with their marketing spend. We think that's very important and it helps us create lookalike models." - Scott Garner Journera Destination Marketing Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this week’s episode of The Destination Marketing Podcast, Charles Harris, the President and CEO of The Reno-Sparks Convention and Visitors Authority joins Adam to discuss his non-traditional path toward becoming a destination marketer and establishing a customer advisory board. Learn more about how customer advisory boards can be beneficial to you and your destination. “It’s a working meeting. The folks that came through at the start said, ‘I’m not sure I’m going to book Reno Tahoe’ or ‘I won’t book Reno Tahoe’. And by the end of the two and a half days, they said, ‘we are now ambassadors for you’.” -Charles Harris Visit Reno Tahoe Destination Marketing Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.