The Bigger Narrative
A podcast about strategic narrative
Latest episodes
Sep 1, 2020 • 24min
Zuora CEO Tien Tzuo
I finally meet the architect of The Greatest Sales Deck I’ve Ever Seen. My mom is also impressed by Zuora’s “usership” narrative.
Aug 6, 2020 • 22min
MedCrypt CEO Mike Kijewski
How to choose the right old game/new game frame. MedCrypt gives my mom hope for humanity, but she’s still down about the bad stuff.
Jul 2, 2020 • 22min
SpotMe CEO Pierre Metrailler
How SpotMe boosted average deal size with a new narrative, then evolved it for a COVID world. My mom likes Pierre’s accent.
Jun 9, 2020 • 22min
Boldly CEO Sandra Lewis
How Boldly moved into (what my mom calls) a “new box”
7 snips
May 12, 2020 • 28min
Drift CEO David Cancel
Pitch the new game, not the problem. Also, Dave inspires my mom to innovate.
Apr 21, 2020 • 12min
SkySlope CEO Tyler Smith
Strategic narrative for getting buy-in from your team
Mar 12, 2020 • 14min
VersaPay CEO Craig O’Neill
How narrative powers differentiation. Also, my dad takes his desktop to class.
Feb 27, 2020 • 17min
Pantheon CEO Zack Rosen
Why story is crucial for B2B selling. Also, Silvio tries to replace my mom.
Feb 13, 2020 • 14min
Wootric CEO Deepa Subramanian
A former engineer, Deepa sees a shift in how buyers want to be heard.
Jan 28, 2020 • 14min
Logikcull CEO Andy Wilson
How Logikcull’s growth is powered by narrative. Also, my mom disses the title of my podcast.
