The Bigger Narrative
A podcast about strategic narrative
Latest episodes
Jun 16, 2022 • 19min
MetaMap CEO Filip Victor
The strategic narrative behind a $70M fundraise. Also my mom defines entrepreneurship in terms of laundromats.
Feb 8, 2022 • 18min
Grin CEO Brandon Brown
The new narrative that helped Grin raise a $110M Series B
Nov 16, 2021 • 26min
Spot AI CEO Tanuj Thapliyal
Sales were growing, so why did Spot need a strategic narrative? Plus my mom has questions about cameras and climate change.
Sep 28, 2021 • 26min
Wisely CEO Mike Vichich
How a strategic narrative is powering growth for a bootstrapped SaaS company. Also, my mom discusses her “third career.”
Aug 20, 2021 • 13min
JR Tolver, CEO, The Athlete LLC
How a former NFL player’s strategic narrative is helping rookies build their own brands
Jul 27, 2021 • 16min
Elisity CEO James Winebrenner
Selling the latest advances in network security in a way that even my mom says “didn’t sound technical”
Jun 22, 2021 • 16min
Emplify CEO Santiago Jaramillo
A strategic narrative pushed Emplify to get acquired. My mom wishes I hadn’t told you that yet.
Jun 1, 2021 • 29min
Abstract CEO Kelly Watkins
Abstract’s strategic narrative is a North Star during a period of change. My mom calls this episode a “beautiful conversation that opened my mind to look at design in an entirely different way.”
Jan 1, 2021 • 16min
BONUS: Attorney Judy Raskin
In this special episode, I interview my mom about her inspiring career. My sister helps connect the dots.
Sep 1, 2020 • 24min
Zuora CEO Tien Tzuo
I finally meet the architect of The Greatest Sales Deck I’ve Ever Seen. My mom is also impressed by Zuora’s “usership” narrative.
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