The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Ash and Kane debunk common podcasting myths and answer questions on everything from sponsorship to the true cost of podcasting. KEY TAKEAWAYS Brands don’t know you exist. You have to let them know about you, you don’t necessarily need high listener numbers for them to see potential, just a loyal following. What do your audience spend money on and what problems do they need solving? Then look for the brands that align with this and approach them for sponsorship. Interviews are good for building authority but solo content is where you build real rapport with your audience. It’s not difficult to get guests for new podcasters, most people's favourite topic is themselves and they are happy to be interviewed on your podcast. You don’t have to be the best speaker to podcast, but some speaking training can help you speak more confidently. Most podcasters have zero public speaking experience. BEST MOMENTS “What does your audience spend money on?” “You don’t need tens of thousands of listeners to get sponsorship” “There’s a lot of people that haven’t been asked to be on podcasts” “How do you expect to build an audience without creating the content first” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane create the ultimate podcast in this episode! They talk about how to design and build  the perfect podcast show for you, from building on your unique knowledge to what would suit your specific audience they reveal the things you need to focus on to make a successful podcast in 2024. KEY TAKEAWAYS There are three main ways you can niche down, by strategy, by demographic or both. The obvious content isn’t always the answer, try and make yourself stand out by being unique, even if it may at first seem like the boring solution. Think about SEO when titling, can you alter it to match your demographic and appeal to them? You can utilise AI as a jumping point to find titles and allow you to filter out bad ideas What is your audience already listening to, where are they consuming content? This is where you need to place your podcast and marketing. How can you build a community for your show and content, could you do in person networking events or would an online community work better for your demographic? BEST MOMENTS “Niche down, it’s actually easier” “If you ask people our age where do you find podcasts a lot of them will tell you TikTok” “I’d mostly do interview shows” “I think with our age group, something community related would be pretty cool” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane explore podcast production with Josh Haines, the mastermind behind the hugely successful "Eventful Lives" podcast. In this episode, Josh talks to Ash and Kane about creating viral content, optimising YouTube channels, and building personal brands. From thumbnail design secrets to the art of crafting compelling titles, Josh shares knowledge that will transform your podcasting game. KEY TAKEAWAYS Thumbnail design is crucial: Use enhanced headshots, level eye lines, and experiment with colours like hot pink to stand out. Craft engaging titles by focusing on keywords and adapting them for different platforms. Trailers are key to success: Spend 1-2 days creating a compelling 30-60 second trailer for each episode. Optimise YouTube descriptions with clear introductions and timestamps to improve discoverability and viewer experience. Build personal brands alongside the podcast by creating separate content and varying backgrounds for guest appearances. Maintain a backlog of 7-10 episodes, balancing timely content with efficient production. Keep podcasting fun by continuously learning new skills and celebrating small milestones to stay motivated. Be selective with content. Don't be afraid to not publish episodes that don't meet your quality standards or feel right. BEST MOMENTS "We've seen different responses from people. YouTube's now got AB testing on the thumbnails, which means you can upload three and send it out to different audiences and see how it performs." "There's some words that sound amazing. Oh my God, that's the best word for this title. But it might be the word millionaire, for example, which would take up... nine characters." "Keep it fun, keep it as fun as you can. There's different ways of keeping it fun... Even if it's an episode that I didn't really love... I know that I'm proud to put that out." "We've actually set aside time to just focus on Dodge Whittle clips, not during the podcast... We've replicated the studio setup here... just to tee him up, to get him flowing." Josh on YouTube growth: "YouTube's a game. That's all I've learned. It's like a casino. They give you a little bit and then you think you're doing really well, and then you might shot up two weeks later, and then you're back down." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Ash and Kane explore the often-overlooked world of podcast websites and SEO with expert Aime from Studio Cotton. Aime shares her knowledge and thoughts on leveraging websites to boost podcast visibility, attract sponsors and enhance the overall listener experience. From SEO tricks to monetisation strategies, Aime, Kane and Ash give practical advice that could revolutionise your podcasting game. KEY TAKEAWAYS A podcast website is crucial for brand ownership, SEO, and monetisation opportunities, allowing podcasters to fully control their online presence and offer additional value to sponsors. Effective podcast websites should include individual episode pages, guest pitching guidance, pre-recording information, and a guest media page to facilitate promotion and backlinks. For new podcasters, starting with a simple platform like Squarespace can be a cost-effective way to begin building an online presence and attracting potential sponsors. Podcasters with 5,000+ downloads per episode should consider investing in a more comprehensive website to leverage their audience for sponsorships and affiliate marketing. Well-structured show notes are vital for SEO, focusing on specific, literal descriptions of episode content rather than marketing fluff or repetitive information. Transcripts, while good for accessibility, may not be the best solution for SEO; concise, targeted content about the episode is more effective for search engine rankings. Using AI for content creation can be risky, as it often produces low-quality, unoriginal content that may negatively impact a podcast's reputation and SEO in the long run. Incorporating unique elements like sponsor logos, affiliate links, and resource lists on episode pages can make a podcast more attractive to potential sponsors and provide additional value to listeners. BEST MOMENTS "It kind of blows my mind that you guys in the world of podcasting aren't taking the same advantage of this really engaged, really plentiful traffic." "Every single person who might sponsor your podcast is also working on their SEO, is also working on their brand presence. So if you can say, 'Hey, if you sponsor us on our website, you will also have your logo in our footer on every single episode,' it just makes you a lot more appealing as a commercial investment." "As much as a lot of podcasts think that sponsorship might be out of their reach, a lot of potential sponsors also think that they can't sponsor a podcast because they are not Better Help and they're not Airbnb." "If you create a website that is basically optimised to just list audio files, it keeps that traffic in a place where it's unlikely to form those long-term relationships." VALUABLE RESOURCES https://www.linkedin.com/in/aime-cox-16b893173/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=uk Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Today Kane talks with Alex Sanfilippo, about the state of podcasting. They delve into various statistics and insights related to podcasting, such as the number of active podcasts, the importance of consistency in reaching milestones like 100 episodes, and the significance of having the right guests on a podcast. They also touch on the value of podcast listenership and the importance of focusing on quality over quantity when it comes to audience engagement. KEY TAKEAWAYS Podcasting Saturation: Despite there being over 3 million podcasts, only about 400,000 are actively producing episodes, showing that podcasting is not as saturated as it may seem. Established Podcasts: Around 130,000 podcasts are actively established, releasing episodes consistently and on track to make an impact in the podcasting world. Chances of Success: Only about 7% of podcasts reach the milestone of 100 episodes, highlighting the importance of consistency and commitment in podcasting. Podcast Guesting: With an estimated 4 million people wanting to be guests on podcasts, it's crucial for podcasters to be selective in choosing guests to maintain the quality of their content. Podcast Listenership: Achieving 30 listeners in the first seven days of a new episode release puts a podcast in the top 50% of all podcasts, emphasizing the value of engaged listeners over sheer numbers. BEST MOMENTS "I owe nothing to my guests, but everything to my listeners. I really like that. Even if it's 30 people, those are bums in seats listening to you for an hour every week. It's valuable." "The wrong listeners make your data irrelevant. I had somebody boost my podcast with 20,000 listens in one day, ruining my data. It's all wrong. Self-discipline is key in podcasting." "If you're in a room on a stage with 30 people in it, is that not extremely valuable? And if I told you those 30 people would show up every week to hear you talk, would you not show up every week to talk to them?" "I always say that podcast listeners are like people sitting in seats. Could you imagine being on a stage and 4,800 people were sitting in that auditorium listening to you? Like, is that not the most valuable thing ever?" VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk through the reasons you need to focus on the audio listeners of your podcast. Whilst a video podcast is important in 2024, Ash and Kane explain why it’s essential you don’t neglect your core listenership in favour of platforms like YouTube. KEY TAKEAWAYS When launching focus on the Apple charts, this is where you want to be directing your downloads. Apple podcasts are decentralised, you are able to speak freely and the algorithms won’t disrupt your feed. YouTube has a lot of rules and things it will de-platform or demonetise you for. Although YouTube doesn’t want to be seen as censoring content, it does so in the form of shadow banning and reducing reach. Retention on audio is higher than video, generally because listeners have made a conscious choice to find and listen to that content. It hasn’t been suggested by an algorithm. Dynamic ads allow you to resell your content to multiple people. BEST MOMENTS “Apple charts is the Grammy’s in the music industry” “To listen to a podcast, you’ve had to actively make the decision that you want to consume that content” “Dynamic ads are big for podcasts as then you can sell the same content to multiple people” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss creative and unconventional ways to monetise your podcast beyond traditional approaches such as sponsorships and affiliates. From using content for investment opportunities to offering exclusive access to back catalogues they outline six innovative strategies they have seen from other successful podcasters. KEY TAKEAWAYS Some podcasters, like Alex Hormozi, use their content to build trust and expertise, enabling them to invest in businesses at favourable terms or acquire equity through consulting. Dan Carlin's Hardcore History podcast monetises by releasing only a few episodes per year and putting older episodes behind a Patreon paywall, generating over $40,000 monthly. The Lore podcast successfully expanded its intellectual property into books and TV shows, earning its creator an estimated $6 million annually from licensing deals. Some airlines license podcast episodes for in-flight entertainment, providing an additional revenue stream for creators like Steven Bartlett. The Detour podcast offers guided audio tours of cities, combining storytelling with real-world exploration for a unique listener experience. Being a podcast guest can be a monetisation strategy, allowing individuals to reach new audiences and promote their products or services without hosting their own show. Some podcasters charge guests to appear on their shows, particularly in niche markets or for locally focused content. The "Hey Mr. Jim" podcast created a branded physical product – a child-friendly radio that plays only their content, selling for £97 plus shipping. BEST MOMENTS "Dan goes to like, the extreme and he'll do, Three or four episodes a year. They're all about historic event, but they're like PHD level deep dive of one very specific historical event." "So the premise of this podcast is very similar to when you go to a gallery or museum. You put the headphones on and there's a guided tour." "Daniel Priestly does this really well. He guests on all sorts of podcasts and it's increased downloads of his software company score app massively." "Essentially, the way he monetised was marketing agencies or companies that wanted to sell to marketing agencies, basically anything in that ecosystem, they would pay to come on and he would ask them questions." "Kids all over the world wanted their characters to be in the stories and they wanted specific stories for them or they wanted to be in the stories. So because the parents just want their kids to go to bed and get what they want, you paid to join his Patreon." "You could be that trend you have like the opposite... for every like massive veganism group. You've got like the carnivores, right?" VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane do a podcast industry update in quiz form, revealing the top-performing podcasts in the UK right now, Spotify’s new video uploading feature and how to start recognising the value in your podcast audience.    KEY TAKEAWAYS Spotify’s video uploading feature looks exciting at face value but as it doesn’t use an RSS feed there could be negative consequences for podcasters analytics. For every $1 spent in sponsorship in podcasting, they make $5 back! Not all creators are entrepreneurs and it’s common for podcasters to not realise how valuable their audience could be for sponsors and advertisers. Podcast ads perform better than TV and YouTube! BEST MOMENTS "If someone wants to watch podcasts they’ll just go to YouTube” “Why don’t they [Spotify] want me to know how many listeners I’ve got” “It’s so common for podcasters just to not to know how valuable their audience is” “68% of people listen to some or all of the podcast ads in the last episode they listened to” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk all things bad podcasting in this episode! They give real-time examples of the worst things you can do when recording, producing and creating your podcast show.  KEY TAKEAWAYS When recording remotely, use software designed for recording such as riverside, not facetime. Actively listen, don’t interrupt guests. Ensure your phone is on do not disturb/silent Your artwork needs to be clear to read Don’t read out a long bio for your guest, it’s unnecessary and boring Intros should be short and relevant to the show If recording video for your podcast, ensure your framing is right and you are recording at a high enough quality. BEST MOMENTS "That’s how you make shit artwork” “What are some of your hardware pet peeves?” “You have to do 4K (video) especially if you’re doing clips of your podcast for social media” “If you have good artwork and good titles people will click (on your show)” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Learn about world of sports podcasting as Ash speaks to Dan Moylan, host of the wildly successful Leeds United podcast, The Square Ball. From humble beginnings to millions of downloads and six-figure income streams, Dan shares invaluable insights on building a loyal audience, monetising content, and navigating the evolving podcast landscape. Learn how authenticity, audience engagement, and smart monetisation strategies can transform your podcast into a thriving business. KEY TAKEAWAYS Know your audience and speak directly to them. Dan emphasises the importance of understanding your listeners' needs and reflecting their experiences in your content. Authenticity is key in podcasting. Be genuine and relatable to build a strong connection with your audience. Diversify income streams. The Square Ball generates revenue through sponsorships, ad networks, merchandise, and memberships. Adapt to your niche. Sports podcasting requires quick turnaround and topical content, so streamline your production process accordingly. Leverage your platform to gain access to high-profile guests. Dan regularly interviews the Leeds United CEO by building relationships and proving the podcast's value. Balance evergreen and topical content. While sports podcasts are often time-sensitive, creating some evergreen content can help attract new listeners and provide long-term value. BEST MOMENTS "People want to hear what you really sound like. You wouldn't go in and say, 'Hi, in 15 minutes, I'm going to tell you what this is.' And so and so, so and so, you know, like that kind of DJ voice." "It's a really interesting space that we kind of, as the gatekeepers have fallen away, like radio and papers and things like that, and the clubs have become more sterile and far removed and elites and all the players are media trained. There's this space in the middle where you can reflect how people feel." "We try and tap into what it feels like to be a Leeds fan on that day in that week. And just completely lean into that. It's all about how it feels. And that's something that the clubs can't do themselves." "Just put the work in to become part of that space. So if there are existing sports podcasts within that space, that's your audience. Go, go after them. Go try and be a guest on that show." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk