The Podcasters Podcast The State of Podcasting | Key Stats and Insights with Alex Sanfilippo
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Today Kane talks with Alex Sanfilippo, about the state of podcasting. They delve into various statistics and insights related to podcasting, such as the number of active podcasts, the importance of consistency in reaching milestones like 100 episodes, and the significance of having the right guests on a podcast. They also touch on the value of podcast listenership and the importance of focusing on quality over quantity when it comes to audience engagement.
KEY TAKEAWAYS
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Podcasting Saturation: Despite there being over 3 million podcasts, only about 400,000 are actively producing episodes, showing that podcasting is not as saturated as it may seem.
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Established Podcasts: Around 130,000 podcasts are actively established, releasing episodes consistently and on track to make an impact in the podcasting world.
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Chances of Success: Only about 7% of podcasts reach the milestone of 100 episodes, highlighting the importance of consistency and commitment in podcasting.
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Podcast Guesting: With an estimated 4 million people wanting to be guests on podcasts, it's crucial for podcasters to be selective in choosing guests to maintain the quality of their content.
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Podcast Listenership: Achieving 30 listeners in the first seven days of a new episode release puts a podcast in the top 50% of all podcasts, emphasizing the value of engaged listeners over sheer numbers.
BEST MOMENTS
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"I owe nothing to my guests, but everything to my listeners. I really like that. Even if it's 30 people, those are bums in seats listening to you for an hour every week. It's valuable."
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"The wrong listeners make your data irrelevant. I had somebody boost my podcast with 20,000 listens in one day, ruining my data. It's all wrong. Self-discipline is key in podcasting."
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"If you're in a room on a stage with 30 people in it, is that not extremely valuable? And if I told you those 30 people would show up every week to hear you talk, would you not show up every week to talk to them?"
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"I always say that podcast listeners are like people sitting in seats. Could you imagine being on a stage and 4,800 people were sitting in that auditorium listening to you? Like, is that not the most valuable thing ever?"
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk