The Podcasters Podcast Millions of Downloads and Multi 6 Figure Income streams | Hosting a Sports Club Podcast with Dan Moylan
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Learn about world of sports podcasting as Ash speaks to Dan Moylan, host of the wildly successful Leeds United podcast, The Square Ball. From humble beginnings to millions of downloads and six-figure income streams, Dan shares invaluable insights on building a loyal audience, monetising content, and navigating the evolving podcast landscape. Learn how authenticity, audience engagement, and smart monetisation strategies can transform your podcast into a thriving business.
KEY TAKEAWAYS
- Know your audience and speak directly to them. Dan emphasises the importance of understanding your listeners' needs and reflecting their experiences in your content.
- Authenticity is key in podcasting. Be genuine and relatable to build a strong connection with your audience.
- Diversify income streams. The Square Ball generates revenue through sponsorships, ad networks, merchandise, and memberships.
- Adapt to your niche. Sports podcasting requires quick turnaround and topical content, so streamline your production process accordingly.
- Leverage your platform to gain access to high-profile guests. Dan regularly interviews the Leeds United CEO by building relationships and proving the podcast's value.
- Balance evergreen and topical content. While sports podcasts are often time-sensitive, creating some evergreen content can help attract new listeners and provide long-term value.
BEST MOMENTS
"People want to hear what you really sound like. You wouldn't go in and say, 'Hi, in 15 minutes, I'm going to tell you what this is.' And so and so, so and so, you know, like that kind of DJ voice."
"It's a really interesting space that we kind of, as the gatekeepers have fallen away, like radio and papers and things like that, and the clubs have become more sterile and far removed and elites and all the players are media trained. There's this space in the middle where you can reflect how people feel."
"We try and tap into what it feels like to be a Leeds fan on that day in that week. And just completely lean into that. It's all about how it feels. And that's something that the clubs can't do themselves."
"Just put the work in to become part of that space. So if there are existing sports podcasts within that space, that's your audience. Go, go after them. Go try and be a guest on that show."
VALUABLE RESOURCES
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ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk