Grow A Small Business Podcast
Troy Trewin
Our weekly 30 minute podcast helps you, a small business owner with 5 to 30 team members, take your company to the next level. The Grow A Small Business community, weekly cast, blog and leadership email supports leaders get through the pain of growth.
With insights, lessons learned, books and tools as well as habits these experienced small business owners suggest you develop, our interviews unearth tremendous value for anyone wanting to grow their business with less stress.
With insights, lessons learned, books and tools as well as habits these experienced small business owners suggest you develop, our interviews unearth tremendous value for anyone wanting to grow their business with less stress.
Episodes
Mentioned books

Aug 17, 2025 • 28min
How Chris M. Walker Built 'Legiit' from Freelancing in Bathrooms to an 8-Figure Global Platform with 100K+ Users, Zero Investors, 40+ Team Members & a Vision to Help Every Business on Earth—One Smart Risk at a Time. (Episode 710 - Chris M. Walker)
In this episode of Grow a Small Business, host Troy Trewin interviews Chris M. Walker, founder of Legiit, a global platform helping over 100,000 businesses grow through affordable, high-quality freelance services. Chris shares his journey from working in low-level IT and taking sales calls from the bathroom to building an 8-figure business without external investors. He opens up about building a strong remote team across continents, the importance of personal branding, and the power of long-term vision. Listeners will also hear his thoughts on leadership, AI, and maintaining sustainable business growth. It's a masterclass in bootstrapping, mindset, and smart risk-taking. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Chris M. Walker shared that the hardest thing in growing a small business is constantly keeping the balance between bringing in enough business without breaking the systems, while still delivering a high-quality product or service. What's your favorite business book that has helped you the most? Chris M. Walker shared that his favorite business book that has helped him the most is the Steve Jobs biography by Walter Isaacson. He mentioned it taught him a lot about what to do—and what not to do—especially in leadership and dealing with people. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Chris M. Walker shared that he doesn't listen to many podcasts regularly, but he did give a shoutout to the "Grow A Small Business" podcast itself. He emphasized that most of his learning has come from personal experience, books, and courses, rather than relying heavily on external podcast resources. What tool or resource would you recommend to grow a small business? Chris M. Walker recommended ChatGPT as the number one tool to help grow a small business. He said that a $20 ChatGPT subscription is more valuable than any other tool you'll ever buy, highlighting its ability to save time, boost productivity, and simplify complex tasks. What advice would you give yourself on day one of starting out in business? Chris M. Walker shared that the advice he would give himself on day one of starting out in business is to figure out his long-term goal before doing anything else. He emphasized that without a clear direction, it's easy to fall into the trap of constantly chasing short-term wins, reacting to problems, and making poor decisions. According to him, having a long-term vision helps avoid getting stuck in survival mode and allows for more intentional, strategic growth. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Figure out your long-term goal before doing anything else, or you'll end up chasing chaos — Chris M. Walker Personal branding isn't optional anymore—it's your secret weapon in business — Chris M. Walker Real freedom comes from owning your business, not just doing the work in it — Chris M. Walker

Aug 14, 2025 • 21min
QFF: Unlock Marketing Success with Troy Trewin, Founder of Grow A Small Business – How 15 Extra Hours Weekly Drove Brand Growth, Boosted Profits, and Delivered Winning Strategies in Email Marketing, People, and Scaling. (Episode 709 - Troy on Marketing)
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Grow A Small Business, host Amanda Jones chats with Troy Trewin, founder of Grow A Small Business, about the critical role marketing plays in driving small business growth. Troy shares how unlocking 15 extra hours per week through better delegation transformed one client's marketing efforts and boosted profits. They discuss the importance of strategy before tactics, the power of email marketing, and building a strong personal and business brand. The conversation also highlights professional development as a key driver for staying ahead in marketing. Packed with real examples and practical tips, this episode offers actionable insights for sustainable scaling. Key Takeaways for Small Business Owners: Unlock Time for Marketing – Delegate tasks to free up at least 15 extra hours a week for focused marketing work, especially in the mornings when energy is highest. Prioritize Strategy Before Tactics – Avoid jumping straight into promotions; build a clear marketing strategy aligned with your business goals first. Leverage Email Marketing – Regular, well-crafted emails to your audience deliver one of the highest returns on marketing investment. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Invest in Professional Development – Dedicate at least 2.5 hours a week to learning through podcasts, books, and courses to keep your marketing skills sharp. Track the Right Metrics – Monitor key data like lifetime value to customer acquisition cost (LTV:CAC) and test campaigns thoroughly before deciding on results. Build Brand Consistency – Focus on both personal and business branding to strengthen market presence and trust over time. One action small business owners can take: According to Troy Trewin, one action small business owners can take is to block out dedicated time each week—starting with at least two one-hour sessions in the mornings—solely for working on marketing strategy and execution without distractions. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: If you don't carve out time for marketing, it simply won't happen – Troy Trewin Strategy without tactics is slow success; tactics without strategy is certain failure – Troy Trewin Email marketing remains the king of return on investment for small businesses – Troy Trewin Delegation isn't just a leadership skill—it's a marketing growth hack – Troy Trewin Professional development is the fuel that keeps your marketing engine running – Troy Trewin

Aug 12, 2025 • 31min
From Vinomofo CPO to CPO on call: Robyn Djelassi is Shaking Up How Companies Access Executive Level HR Advice - How She Bootstrapped a Revolutionary Business Model and Launched CPO Connect with an Agile Team. (Episode 708 - Robyn Djelassi)
In this episode of Grow a Small Business, host Troy Trewin interviews Robyn Djelassi, founder of Impact People Solutions. After a 25-year corporate HR career and a top role at Vinomofo, Robyn launched Impact People Solutions in 2022 to give growing Australian businesses access to top-tier people leadership without the full-time cost. Their flagship service, CPO Connect, embeds a fractional Chief People Officer into your business. Bootstrapped from day one, Robyn has grown the business from a solo consultancy into a cash-positive team of eight. This is a story of building a business on clarity, commerciality, and treating adults like adults. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Robyn, the hardest thing in growing a small business is time. Finding enough of it to get everything done, especially when you're wearing multiple hats as a founder. What's your favorite business book that has helped you the most? Robyn's favourite business book is Who Moved My Cheese by Spencer Johnson. Despite being an oldie, she finds it incredibly relevant and continues to refer to it even today. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? One of Robyn's go-to podcasts for professional development is How I Work by Amantha Imber. She appreciates Amantha's insights on productivity and building habits that stick. What tool or resource would you recommend to grow a small business? Robyn recommends using Microsoft To Do List as a simple yet powerful tool to manage daily tasks. Despite using more advanced tools like HubSpot, she finds this one still does the best job of helping her stay on track and productive. What advice would you give yourself on day one of starting out in business? If she could go back to day one of starting her business, Robyn would tell herself: "Be patient." Success doesn't happen overnight, and learning to breathe and enjoy the journey is key. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Good people help good people. Kindness in business always comes back around – Robyn Djelassi You don't need funding to succeed. You need grit, trust, and a hell of a work ethic! – Robyn Djelassi Success is doing the work you love with people you respect, not just chasing numbers. – Robyn Djelassi

Aug 10, 2025 • 48min
Nick Ellsmore of Hivint: From Uni Startup to $47M in Exits – Winning National Awards, Scaling Fast in Cybersecurity, Building 'No BS' Culture & Creating SecurityColony to Help Small Biz Access Big-League Consulting Tools. (Episode 707 - Nick Ellsmor
In this episode of Grow a Small Business, host Troy Trewin interviews Nick Ellsmore, ex-founder of Hivint, a cybersecurity consulting firm he co-founded in 2015 and sold in just three years for $23M. Nick shares how he went from starting his first business during university to exiting two companies for a combined $47M. He talks about building Security Colony to give small businesses access to enterprise-grade tools, the importance of storytelling in marketing, and creating a strong, values-driven culture. A few years on from leaving the business, Nick reflects on his journey, the mindset shifts that helped him grow, and the lessons learned from scaling fast in a demanding industry. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress points during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Nick Ellsmore, the hardest thing is maintaining focus, momentum, and the "will to keep your business alive" through the rollercoaster of small business growth. Staying consistent when things get tough is often what defines long-term success. What's your favorite business book that has helped you the most? Nick Ellsmore has shared that his favorite business book is Early Exits by Basil Peters. It helped him understand how to structure businesses for strategic acquisition, especially when building with an exit in mind. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Nick Ellsmore recommends the 90 Day Year by Todd Herman, a goal-setting and execution system that breaks the year into manageable 90-day sprints. It helped him stay focused on what truly moves the needle in business. What tool or resource would you recommend to grow a small business? According to Nick Ellsmore, the One Page Strategic Plan from Verne Harnish's Scaling Up is a game-changing tool. It helps align teams, clarify strategy, and focus everyone on priorities—all in one concise page. What advice would you give yourself on day one of starting out in business? Nick Ellsmore has shared that if he could go back, he'd simply tell himself, "It's going to be okay." Despite the challenges and stress, everything will work out. Trust the process, keep pushing, and don't forget to breathe. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success in business isn't about brilliance, it's about consistency and the will to keep going – Nick Ellsmore For your team, for your clients, for potential acquirers, story-telling is key: Why you? Why now? – Nick Ellsmore If you want to sell your business one day, start building it that way from day one – Nick Ellsmore

Aug 7, 2025 • 17min
QFF: Leslie Hassler of Your Biz Rules shares how she helped a client grow from $125K to over $1M take-home pay using 90-day strategic plans, mindset shifts, and scalable systems—unlocking predictable profits and growth. (Episode 706 - Leslie Hassler)
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron speaks with Leslie Hassler, founder of Your Biz Rules, shares her journey of helping service-based entrepreneurs scale with confidence and clarity. Leslie dives into her proprietary Scaling Rich Method and explains how focusing on predictable profitability, 90-day strategic planning, and mindset shifts can unlock exponential growth. She discusses a powerful case study where a client grew from $125K to over $1M in take-home pay within a few years. Leslie emphasizes that growth doesn't have to mean burnout—and that business success is about building systems, leveraging the right team, and not doing it all alone. Key Takeaways for Small Business Owners: Profitability Comes First – Focus on making your business predictably profitable before scaling; cash is the fuel for growth. Use 90-Day Strategic Plans – Long-term visions are important, but 90-day plans keep goals achievable, focused, and easier to execute. Mindset Matters – Often, the biggest growth barrier is in your head. Let go of limiting beliefs and be open to what's truly possible. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? You Don't Have to Do It Alone – There's no trophy for burnout—leverage experts, teams, and advisors to lighten the load and scale smarter. Growth Can Be Exponential, Not Just Incremental – With the right foundations, systems, and timing, rapid growth is achievable without chaos. One-Size-Fits-All Doesn't Work – Every business is different. Custom strategies based on data and current business needs outperform cookie-cutter solutions. One action small business owners can take: According to Leslie Hassler, one action small business owners can take is to create a focused 90-day strategic plan based on real business data—this helps identify low-hanging fruit, prioritize actions, and build momentum toward scalable growth. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: There's no trophy for doing it all alone—build a team and scale smarter — Leslie Hassler Predictable profits are the foundation of sustainable growth — Leslie Hassler Mindset is the biggest barrier between you and the business you dream of — Leslie Hassler

Aug 5, 2025 • 58min
Suzanna Chaplin of ESP Connect on Growing to £1.5M, Building a 17M+ Email List, Clearing £250K Debt, and Launching the UK First Email Retargeting Tech That Matches Anonymous Site Visitors with Emails for Better Conversions. (Episode 705 - Suzanna Chapli
In this episode of Grow a Small Business, host Troy Trewin interviews Suzanna Chaplin, founder of ESB Connect, shares her incredible journey from starting an email marketing business with her father to building a powerhouse with over 17 million email addresses and £1.5M in revenue. She opens up about overcoming £250K in debt, navigating the emotional toll of a family business, and pioneering the UK's first email retargeting tech that matches anonymous site visitors with emails. Suzanna also dives into scaling with profitability, building a resilient team, and why owning your audience is more critical than ever. Her story is packed with real challenges, bold moves, and powerful insights for any business owner chasing sustainable growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Suzanna Chaplin, the hardest thing in growing a small business is navigating the emotional rollercoaster—the constant ups and downs. One day everything feels great with strong sales and a happy team, and the next day, key clients might pull budgets or team members might resign. It's the ability to stay consistent, keep showing up every day, and push through the tough times that truly tests a business owner's resilience. What's your favorite business book that has helped you the most? Suzanna Chaplin's favorite business books that have helped her the most include "Winners" by Alastair Campbell for its insight into what makes successful people tick, and "The 7 Habits of Highly Effective People" by Stephen Covey, which she values for its lessons on communication and understanding people's core motivations. She also mentioned "Good to Great" by Jim Collins and books by Adam Grant as powerful resources that have shaped her business thinking. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Suzanna Chaplin recommends several powerful podcasts and online resources to help grow a small business, including How I Built This by Guy Raz for inspiring founder stories, Diary of a CEO for raw and insightful conversations (especially earlier episodes), and Sweat Equity by the founders of Hype for practical branding tips. She also suggests Founders for deep dives into entrepreneurial mindsets and The Spark by Emma Grede for valuable perspectives from a female founder's lens. Suzanna emphasizes that podcasts, books, and mentorship have been key to her learning, offering real-world solutions to everyday business challenges. What tool or resource would you recommend to grow a small business? Suzanna Chaplin recommends Xero as a must-have tool to grow a small business, emphasizing the importance of knowing your numbers and staying on top of cash flow. While it may seem basic, having clear visibility into your finances is crucial for making smart decisions. She also highlights the value of implementing a solid CRM system as the business scales, helping manage team workflows, forecasting, and client communication more efficiently. These tools, she says, are essential for building a strong operational foundation. What advice would you give yourself on day one of starting out in business? Suzanna Chaplin's advice to herself on day one of starting out in business would be: "It's going to be okay—keep going and stay consistent." She emphasizes the importance of trusting the journey, making quicker decisions when needed (especially around hiring), and not holding onto people or situations that no longer serve the business. She'd also remind herself to stay organized, believe in her instincts, and understand that the hard days will pass—and every small step forward adds up to big progress. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: You don't truly own your audience until you own their email address – Suzanna Chaplin Every small step you take during hard times becomes a giant leap in hindsight – Suzanna Chaplin Delegation isn't weakness — it's the key to real growth – Suzanna Chaplin

Aug 2, 2025 • 40min
Stephen Candelmo of Paralex reveals how he's revolutionizing small business law with AI, slashing costs by 80%, doubling clients every quarter & exposing the risky truth behind using ChatGPT as your DIY legal advisor. (Episode 704 - Stephen Candelmo)
In this episode of Grow a Small Business, host Troy Trewin interviews Stephen Candelmo, founder and CEO of Paralex, a groundbreaking legal tech platform transforming how small businesses access legal support. Stephen shares how Paralex leverages AI to deliver fixed-fee legal services that are up to 80% cheaper than traditional law firms—making legal help more accessible for startups and small companies. He opens up about his entrepreneurial journey, pivoting from marketing tech to legal innovation, and building a scalable SaaS model with a human-in-the-loop approach. We also discuss the risks of relying solely on tools like ChatGPT for legal advice and the importance of blending tech with real legal expertise. Stephen's insights are a must-listen for anyone interested in the future of law, AI integration, and startup growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Stephen Candelmo, the hardest thing in growing a small business is having patience and faith when things are hard—which, he emphasizes, is often. He highlights how the journey is rarely linear and requires resilience through constant ups and downs. What's your favorite business book that has helped you the most? According to Stephen Candelmo, his favorite business book that has helped him the most is "Good to Great" by Jim Collins. He admires how the book outlines the art and science of elevating an organization from being merely good to truly great. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to Stephen Candelmo, a great podcast he recommends for entrepreneurs is "How I Built This", which offers inspiring stories from founders about building their businesses. He also highlights the use of ChatGPT (GPT-4) as a powerful online tool—calling it his "consultant" and "thought partner"—for strategic thinking and exploring business ideas. What tool or resource would you recommend to grow a small business? Stephen Candelmo recommends Dripify as a valuable tool to grow a small business. It's especially useful for automated LinkedIn outreach, helping small business owners connect with prospects through personalized messaging campaigns to generate leads and meetings. What advice would you give yourself on day one of starting out in business? According to Stephen Candelmo, the advice he would give himself on day one of starting out in business is: "It's going to take time — keep on believing. One day at a time." Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: When you combine need, experience, and passion, you find purpose — Stephen Candelmo If you take everything personally, you're focusing on the wrong thing — Stephen Candelmo Success is when your customers start referring you without being asked — Stephen Candelmo

Jul 31, 2025 • 26min
QFF: Harriet Mellor of Your Sales Co shares how she helped small businesses boost revenue by 300% using deep-dive sales audits, reignite campaigns, smarter messaging, and a rock-solid follow-up system that actually converts. (Episode 703 - Harriet Mellor)
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron speaks with Harriet Mellor, founder of Your Sales Co, joins the podcast to share how she helps small businesses unlock major revenue growth through strategic sales enablement. With a background in tech and cybersecurity, Harriet dives into how deep-dive sales audits, reignite campaigns, and clear messaging frameworks can lead to a 300% increase in revenue. She emphasizes the importance of qualifying leads properly, following up with intent, and building personalized sales processes. Harriet also highlights common mistakes small teams make and how consistent activity tracking can change the game. Her practical, people-focused approach makes sales strategy accessible and effective for growing businesses. Key Takeaways for Small Business Owners: Start with a Sales Audit: Get a clear picture of how your team communicates, qualifies leads, and follows up—this diagnostic is the foundation for smarter strategy. Reignite Past Opportunities: Don't ignore old leads. Revisit past prospects with improved messaging and a consistent follow-up process to uncover hidden revenue. Messaging Matters: If people don't quickly understand what you do, you're losing business. Use clear, relatable language to explain your offering confidently. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Don't Over-Propose, Qualify More: Most businesses jump to proposals too fast. Spend more time understanding the prospect's real pain before pitching a solution. Follow-Up Like a Pro: One follow-up isn't enough. Use structured sequences across email, phone, and LinkedIn to stay top of mind and close more deals. Track Activity, Not Just Results: Monitor sales activities like calls, meetings, and outreach—not just revenue—to catch issues early and keep your pipeline healthy. One action small business owners can take: According to Harriet Mellor, one action small business owners can take is to implement a structured follow-up process after every sales conversation—by setting the next meeting before ending the current one, they can maintain momentum and avoid losing warm leads. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: If your prospect doesn't understand what you do in two minutes, you've already lost them — Harriet Mellor Activity drives results—track it before missed targets become your wake-up call — Harriet Mellor The magic isn't in the proposal, it's in how well you qualify before sending it — Harriet Mellor

Jul 29, 2025 • 36min
Maria Nicholas Groves on Growing Talent Growth Partners from $350K to $2M with 6 Staff & 10 Contractors, Serving Clients Nationwide, and Achieving an Impressive NPS of 88 with Client-Obsessed Leadership. (Episode 702 - Maria Nicholas Groves)
In this episode of Grow a Small Business, host Troy Trewin interviews Maria Nicholas Groves, founder of Talent Growth Partners, based in Milwaukee, USA. Starting in 2016, Maria built her talent advisory firm from $350K in year one to just under 2 million, growing 20% year over year. The business offers leadership development, coaching, fractional HR, and full-cycle recruiting with a team of 6 FTEs and 10 contractors. Maria shares how her team maintains an impressive Net Promoter Score of 88 by obsessing over client success. She also discusses the importance of culture, hiring for alignment, and consistently celebrating wins while scaling. Other Resources: An easy way to measure if your customers love you in 21 minutes – use the Net Promoter Score (NPS). And it's FREE. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Maria Nicholas Groves, the hardest thing is balancing the need to consistently celebrate wins while also pushing toward future goals and ensuring the team stays aligned with the evolving vision. What's your favorite business book that has helped you the most? Maria Nicholas Groves shared that her favorite business book is What Got You Here Won't Get You There by Marshall Goldsmith, as it highlights the importance of staying agile and continually growing as a leader. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Maria Nicholas Groves shared that she starts each day with the Optimal Living Daily podcast. It's a short and diverse resource that helps set a positive mindset, drawing lessons from various authors and thought leaders. What tool or resource would you recommend to grow a small business? According to Maria Nicholas Groves, LinkedIn Learning is a great resource, along with leveraging AI tools like ChatGPT, CoPilot, or Gemini to increase efficiency. She also emphasizes understanding your personal learning style to maximize growth. What advice would you give yourself on day one of starting out in business? Maria Nicholas Groves shared that if she could give herself advice on day one, it would be: "Don't play small." She believes in going after big goals with confidence from the very beginning. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Building a kick-ass culture is just as important as having a healthy sales pipeline – Maria Nicholas Groves The companies that win are the ones that never take their eye off both sales and delivery – Maria Nicholas Groves Leadership is about aligning your team around vision while staying obsessed with client success – Maria Nicholas Groves

Jul 27, 2025 • 52min
From $3.5K to $28M: Jeremy Ames of Guidant Financial on Helping 35,000+ Retirees Use Retirement Funds to Launch Businesses — A Journey of Grit, Smart Growth & Changing Lives Through Entrepreneurship. (Episode 701 - Jeremy Ames)
In this episode of Grow a Small Business, host Troy Trewin interviews Jeremy Ames, co-founder of Guidant Financial, who turned a $3.5K startup into a $28 million powerhouse helping over 35,000 retirees use their retirement funds to start businesses. Jeremy shares his journey of building a 250-person team across five countries, the challenges of scaling, and the importance of customer insight and culture. With over two decades of experience, he reflects on key mindset shifts, lessons from failure, and how clarity, grit, and adaptability shaped his success in business. Other Resources: An easy way to measure if your customers love you in 21 minutes – use the Net Promoter Score (NPS). And it's FREE. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Jeremy Ames, the hardest part of growing a small business is managing the emotional rollercoaster while continuing to move forward. There are moments of doubt, tough decisions, and setbacks — but staying focused through it all is key. What's your favorite business book that has helped you the most? Jeremy Ames shared that The High-Velocity Edge is the business book that helped him the most. It transformed how he thinks about scaling, continuous improvement, and building systems that allow a business to grow sustainably. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Jeremy Ames recommends resources like Audible, Blinkist, and listening to diverse podcasts. He credits his creativity to constantly consuming ideas from various sources and combining them in unique ways to solve business challenges. What tool or resource would you recommend to grow a small business? Jeremy emphasized the importance of building a solid financial projection model. He believes it's the most powerful planning tool for any entrepreneur—it helps clarify assumptions, prepare for roadblocks, and guide decision-making. What advice would you give yourself on day one of starting out in business? According to Jeremy Ames, if he could go back to day one, he would tell himself to talk to customers early and often. Deep customer understanding would've helped shape a better product, stronger marketing, and faster success. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: If you can't see the problem, you can't solve it—visibility is where all growth begins — Jeremy Ames Success isn't about doing more, it's about doing what matters most with clarity and intention — Jeremy Ames You don't need more money to start a business—you need a problem worth solving — Jeremy Ames


