QFF: Unlock Marketing Success with Troy Trewin, Founder of Grow A Small Business – How 15 Extra Hours Weekly Drove Brand Growth, Boosted Profits, and Delivered Winning Strategies in Email Marketing, People, and Scaling. (Episode 709 - Troy on Marketing)

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!

Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.

Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!

In this episode of Grow A Small Business, host Amanda Jones chats with Troy Trewin, founder of Grow A Small Business, about the critical role marketing plays in driving small business growth. Troy shares how unlocking 15 extra hours per week through better delegation transformed one client's marketing efforts and boosted profits. They discuss the importance of strategy before tactics, the power of email marketing, and building a strong personal and business brand. The conversation also highlights professional development as a key driver for staying ahead in marketing. Packed with real examples and practical tips, this episode offers actionable insights for sustainable scaling. Key Takeaways for Small Business Owners: Unlock Time for Marketing – Delegate tasks to free up at least 15 extra hours a week for focused marketing work, especially in the mornings when energy is highest.

Prioritize Strategy Before Tactics – Avoid jumping straight into promotions; build a clear marketing strategy aligned with your business goals first.

Leverage Email Marketing – Regular, well-crafted emails to your audience deliver one of the highest returns on marketing investment. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?

Invest in Professional Development – Dedicate at least 2.5 hours a week to learning through podcasts, books, and courses to keep your marketing skills sharp.

Track the Right Metrics – Monitor key data like lifetime value to customer acquisition cost (LTV:CAC) and test campaigns thoroughly before deciding on results.

Build Brand Consistency – Focus on both personal and business branding to strengthen market presence and trust over time. One action small business owners can take:

According to Troy Trewin, one action small business owners can take is to block out dedicated time each week—starting with at least two one-hour sessions in the mornings—solely for working on marketing strategy and execution without distractions.

Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇

Quotable quotes from our special Grow A Small Business podcast guest:

If you don't carve out time for marketing, it simply won't happen – Troy Trewin Strategy without tactics is slow success; tactics without strategy is certain failure – Troy Trewin Email marketing remains the king of return on investment for small businesses – Troy Trewin Delegation isn't just a leadership skill—it's a marketing growth hack – Troy Trewin Professional development is the fuel that keeps your marketing engine running – Troy Trewin