QFF: Harriet Mellor of Your Sales Co shares how she helped small businesses boost revenue by 300% using deep-dive sales audits, reignite campaigns, smarter messaging, and a rock-solid follow-up system that actually converts. (Episode 703 - Harriet Mellor)

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!

Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.

Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!

In this episode of Quick Fire Friday, host Rob Cameron speaks with Harriet Mellor, founder of Your Sales Co, joins the podcast to share how she helps small businesses unlock major revenue growth through strategic sales enablement. With a background in tech and cybersecurity, Harriet dives into how deep-dive sales audits, reignite campaigns, and clear messaging frameworks can lead to a 300% increase in revenue. She emphasizes the importance of qualifying leads properly, following up with intent, and building personalized sales processes. Harriet also highlights common mistakes small teams make and how consistent activity tracking can change the game. Her practical, people-focused approach makes sales strategy accessible and effective for growing businesses. Key Takeaways for Small Business Owners: Start with a Sales Audit: Get a clear picture of how your team communicates, qualifies leads, and follows up—this diagnostic is the foundation for smarter strategy.

Reignite Past Opportunities: Don't ignore old leads. Revisit past prospects with improved messaging and a consistent follow-up process to uncover hidden revenue.

Messaging Matters: If people don't quickly understand what you do, you're losing business. Use clear, relatable language to explain your offering confidently. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?

Don't Over-Propose, Qualify More: Most businesses jump to proposals too fast. Spend more time understanding the prospect's real pain before pitching a solution. Follow-Up Like a Pro: One follow-up isn't enough. Use structured sequences across email, phone, and LinkedIn to stay top of mind and close more deals.

Track Activity, Not Just Results: Monitor sales activities like calls, meetings, and outreach—not just revenue—to catch issues early and keep your pipeline healthy. One action small business owners can take: According to Harriet Mellor, one action small business owners can take is to implement a structured follow-up process after every sales conversation—by setting the next meeting before ending the current one, they can maintain momentum and avoid losing warm leads.

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Quotable quotes from our special Grow A Small Business podcast guest:

If your prospect doesn't understand what you do in two minutes, you've already lost them — Harriet Mellor Activity drives results—track it before missed targets become your wake-up call — Harriet Mellor The magic isn't in the proposal, it's in how well you qualify before sending it — Harriet Mellor